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市場調查報告書

馬來西亞的熱飲市場

Hot Drinks in Malaysia

出版商 Euromonitor International 商品編碼 275795
出版日期 內容資訊 英文 30 Pages
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馬來西亞的熱飲市場 Hot Drinks in Malaysia
出版日期: 2018年02月15日 內容資訊: 英文 30 Pages
簡介

本報告提供馬來西亞的熱飲市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌驗證、影響市場的策略性分析、市場預測等相關有系統的資訊。

馬來西亞的熱飲市場:產業概要

  • 摘要整理
    • 持續順利的業績
    • 容易使用的產品位居優先順序清單的首位
    • 維持Nestle S.A.位居首位
    • 大型超級市場為受歡迎的銷路
    • 業績前景樂觀
  • 主要趨勢與發展
    • 都市化迅速推動對咖啡館的關注
    • 對方便速成熱飲的需求
    • 富有魅力的要素廣告策略的關鍵
  • 市場資料
  • 附錄
  • 定義
  • 資訊來源

馬來西亞的熱飲市場:企業簡介

  • Boh Plantations Sdn Bhd
  • Boncafe (M) Sdn Bhd
  • Power Root (M) Sdn Bhd
  • White Cafe Sdn Bhd

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

馬來西亞的熱飲市場:類別分析

  • 咖啡
  • 其他熱飲

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HDMY

Whilst coffee continued to be consumed daily, there was a slowdown in volume growth in 2017, due to the economic slowdown, which resulted in poor consumer sentiment. As a result, to continue creating consumer interest, players in coffee intensified their price promotions, such as offering additional sticks in packs, and conducted marketing activities. Similarly, the economic slowdown can be blamed for the slowdown in the on-trade channel.

Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Hot Drinks Records Slower Growth in 2017

Foodservice Continues To Gain Traction

Nestle Continues To Dominate Hot Drinks

New Variants Focus on Increasing Taste Sophistication and Health-consciousness

Hot Drinks Is Set To Record Value Growth Over the Forecast Period

Market Data

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

the Launch of New Flavours in Instant Coffee, Amidst Poor Consumer Sentiment

the On-trade Channel Gains Popularity Amongst Consumers

Forecast Period Trends

Competitive Landscape

Nestle Remains the Leading Player in Coffee

Nespresso Records the Fastest Volume Growth in Fresh Ground Coffee Pods

Forecast Period Trends

Category Data

  • Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 26 Retail Sales of Coffee by Category: Value 2012-2017
  • Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2013-2017
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2014-2017
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2017-2022
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Headlines

Prospects

Tea Players Seek To Appeal To the Growing Number of Health-conscious Consumers

Targeting New Consumers Through Obtaining Halal Certification

Forecast Period Trends

Competitive Landscape

Boh Plantations Leads Tea

Kwf Food Industries Sees One of the Fastest Value Growth Rates in Tea

Forecast Period Trends

Category Data

  • Table 36 Retail Sales of Tea by Category: Volume 2012-2017
  • Table 37 Retail Sales of Tea by Category: Value 2012-2017
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 40 NBO Company Shares of Tea: % Retail Value 2013-2017
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2014-2017
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2017-2022
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2017-2022
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Headlines

Prospects

Aggressive Price Promotions and Value for Money Packs Are Launched To Maintain Competitiveness

Demand for Healthier Consumption Is Set To Increase

Forecast Period Trends

Competitive Landscape

Nestle Leads Hot Drinks

International Players Dominate Other Hot Drinks

Forecast Period Trends

Category Data

  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
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