Product Code: CHTH
OTC sales continue to grow in Thailand, driven by the lower unit prices of such medicines in Thailand compared to the higher prices of prescribed medicines in hospital or in medical consultations. Cough, cold and allergy (hay fever) remedies remain the largest OTC category in value terms in 2019, while vitamins and dietary supplements, including tonics, and herbal/traditional products also continue to be very important categories in overall consumer health.
Euromonitor International's 'Consumer Health in Thailand report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Consumer Investment in Health and Medical Tourism Provide A Boost
- Consumers Move Towards Self-medication
- International Players Lead Consumer Health in Thailand
- Health and Beauty Specialist Retailers Still Dominate, But Internet Retailing Is Growing
- Consumer Health Expected To Continue Growing
Market Indicators
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
- Table 2 Life Expectancy at Birth 2014-2019
Market Data
- Table 3 Sales of Consumer Health by Category: Value 2014-2019
- Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
- Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
- Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
- Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
- Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventive Medicine
Definitions
Sources
- Summary 1 Research Sources
Headlines
Prospects
- Analgesics Expected To Continue Growing
- Introduction of New Products To Maintain Consumer Interest
- Possible Expansion of Analgesics Distribution Thanks To Souvenir Trade
Competitive Landscape
- Gsk Consumer Healthcare the New Leader in Analgesics
- A Number of Brands Are Launching Ibuprofen in Soft Capsules
- Golden Cup Targeting Tourists
Category Data
- Table 11 Sales of Analgesics by Category: Value 2014-2019
- Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
- Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
- Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
- Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
- Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
- Climate and Pollution Drive Growth in Cough, Cold and Allergy (hay Fever) Remedies
- Some Cough Remedies Disappear As Diphenhydramine Products Become Controlled Drugs
- Neomycin Banned in Pharyngeal Preparations
Competitive Landscape
- Medicated Confectionery Brands Feature Prominently
- Users of Inhalant Decongestants Remain Brand Loyal
- Aggressive Marketing Campaign for Pharyngeal Preparation Mybacin After Removal of Neomycin
Category Data
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
- Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
- Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
- Antipruritics To See Dynamic Growth in the Forecast Period
- Beauty and Personal Care Products A Threat To Dermatologicals?
- Sports and Outdoor Activities To Contribute To Strong Growth
Competitive Landscape
- Strong Presence of International Brands in Dermatologicals
- Local Brands Retain A Strong Foothold
- Betadine and Dettol Neck and Neck in Topical Germicidals/antiseptics
Category Data
- Table 23 Sales of Dermatologicals by Category: Value 2014-2019
- Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
- Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
- Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
- Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
- Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
- Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
- Digestive Remedies Benefits From Consumer Lifestyles and Popularity of Street Food
- Antacids Will Continue To Be Most Dynamic
- Solid Presence of Herbal/traditional Products
Competitive Landscape
- Familiar Brands Lead Digestive Remedies
- Gaviscon A Very Active and Dynamic Brand in Digestive Remedies
- New Packaging and Marketing Support for Flying Rabbit
Category Data
- Table 30 Sales of Digestive Remedies by Category: Value 2014-2019
- Table 31 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
- Table 32 NBO Company Shares of Digestive Remedies: % Value 2015-2019
- Table 33 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
- Table 34 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
- Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
- Eye Care To Continue Growing on the Back of Rising Pollution, An Ageing Population and Tired Eyes
- Standard Eye Care To See Faster Growth Than Allergy Eye Care
- Industry Players Look To Educate Consumers on "bad Habits" With Allergy Eye Care Products
Competitive Landscape
- Local Players Lead Eye Care
- Price Is A Key Purchasing Decision in Standard Eye Care
- Investment in Marketing Or New Products Remains Rare
Category Data
- Table 36 Sales of Eye Care by Category: Value 2014-2019
- Table 37 Sales of Eye Care by Category: % Value Growth 2014-2019
- Table 38 NBO Company Shares of Eye Care: % Value 2015-2019
- Table 39 LBN Brand Shares of Eye Care: % Value 2016-2019
- Table 40 Forecast Sales of Eye Care by Category: Value 2019-2024
- Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
- Planned Tobacco Tax Rises Could Help Nrt Smoking Cessation Aids
- Nrt Gum To Remain Much More Dynamic Than the Less Popular Nrt Patches
- Authorities Encourage Smokers To Quit
Competitive Landscape
- Nrt Smoking Cessation Aids Has A Very Consolidated Competitive Landscape
- Nicorette Tends To Sell Through Chained Outlets and Nicomild-2 Through Local/provincial Stores
- Antismoking Laws and Initiatives Discourage Investment in Tobacco Industry
Category Data
- Table 42 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
- Table 43 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
- Table 44 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
- Table 45 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
- Table 46 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 47 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
- Outdoor Pursuits Are Boosting Sales of Wound Care
- Performance Is Expected To Remain Positive Over the Forecast Period
- More Flexible Gauze Showing Greater Dynamism
Competitive Landscape
- Jack Chia and 3m Dominate Wound Care
- Product Variety Is Key To Success in Wound Care
- Private Label Has A Presence in Wound Care
Category Data
- Table 48 Sales of Wound Care by Category: Value 2014-2019
- Table 49 Sales of Wound Care by Category: % Value Growth 2014-2019
- Table 50 NBO Company Shares of Wound Care: % Value 2015-2019
- Table 51 LBN Brand Shares of Wound Care: % Value 2016-2019
- Table 52 Forecast Sales of Wound Care by Category: Value 2019-2024
- Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
- Male Consumers the Key Sports Nutrition Users, But Players Are Also Targeting Women
- Sports Protein Powder Dominates But Faces Competition
- Internet Retailing Sees Growth Potential
Competitive Landscape
- Ssup Total Wellness Using Celebrity Endorsements and Social Media To Market Its Products
- Non-sports Nutrition Players Launching Whey Protein Products
- Fitness Centres and Gyms Importing Sports Nutrition Products
Category Data
- Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
- Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
- Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
- Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
- Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
- Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
- Dietary Supplements Benefiting From Healthy Lifestyle Trend
- Demand Moves Towards More Specific Supplements
- Possible Sales Cannibalisation
Competitive Landscape
- Vistra Continues Growing Dynamically
- Handy Herb Modernises Its Ginseng, Advanced Spirulina Biotechnology Withdraws From Dietary Supplements
- Many Brands Drive Sales With Female-focused Products
Category Data
- Table 60 Sales of Dietary Supplements by Category: Value 2014-2019
- Table 61 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
- Table 62 Sales of Dietary Supplements by Positioning: % Value 2014-2019
- Table 63 NBO Company Shares of Dietary Supplements: % Value 2015-2019
- Table 64 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
- Table 65 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
- Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
- Growth Opportunities for Vitamins
- Vitamin E To Lead Growth and Vitamin A To Be Least Dynamic Over the Forecast Period
- Online Sales Growing But Consumers Still Wary About Making Internet Transactions
Competitive Landscape
- Multivitamins Leader Amway Is Also the Number One Player in Overall Vitamins
- Single Vitamins Leader Blackmores Using Corporate Social Responsibility Marketing
- 360-degree Marketing Communication Via Social Media
Category Data
- Table 67 Sales of Vitamins by Category: Value 2014-2019
- Table 68 Sales of Vitamins by Category: % Value Growth 2014-2019
- Table 69 Sales of Multivitamins by Positioning: % Value 2014-2019
- Table 70 NBO Company Shares of Vitamins: % Value 2015-2019
- Table 71 LBN Brand Shares of Vitamins: % Value 2016-2019
- Table 72 Forecast Sales of Vitamins by Category: Value 2019-2024
- Table 73 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
- Meal Replacement and Weight Loss Supplements Set To See Fast Growth
- Stricter Controls Hurting Smaller Players and Benefiting the Big Guns
- Slimming Teas To Continue Underperforming
Competitive Landscape
- Amway and Herbalife Looking To Expand Their Reach With An Increasing Internet Presence
- Players in Supplement Nutrition Drinks Broaden Their Distribution Coverage
- Local Players Have Their Greatest Presence in Weight Loss Supplements
Category Data
- Table 74 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
- Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
- Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
- Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
- Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
- Herbal/traditional Products Play A Strong Role in Consumer Health
- Dynamic Herbal/traditional Topical Analgesics and Cough, Cold and Allergy (hay Fever) Remedies
- Growing Interest Creates Investment Opportunities
Competitive Landscape
- Cerebos Still the Clear Leading Player
- Takabb Enjoys Strong Demand Among Tourists
- Players Look To Expand Their Portfolios
Category Data
- Table 80 Sales of Herbal/Traditional Products by Category: Value 2014-2019
- Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
- Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
- Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
- Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
- Paediatric Consumer Health Retains Growth Potential
- Acetaminophen and Cough/cold Remedies Will Be Most Dynamic, Vitamin and Supplements Will Add Most Sales
- Modern Parents Look To the Internet
Competitive Landscape
- Gsk Consumer Healthcare Continues To Lead Paediatric Consumer Health
- Players Look To Provide Easy Ways of Administration for Children
- Tonics Players Engage Children
Category Data
- Table 86 Sales of Paediatric Consumer Health by Category: Value 2014-2019
- Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
- Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
- Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
- Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
- Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
