表紙
市場調查報告書

義大利的奢侈品市場

Luxury Goods in Italy

出版商 Euromonitor International 商品編碼 275252
出版日期 內容資訊 英文
訂單完成後即時交付
價格
義大利的奢侈品市場 Luxury Goods in Italy
出版日期: 2020年01月07日內容資訊: 英文
簡介

本報告提供義大利的奢侈品市場(高級衣服、裝飾品、化妝品等)相關分析,整體結構、趨勢,再加上主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等),各產品市場趨勢、競爭力、未來展望等調查評估。

義大利的奢侈品市場:產業概要

  • 摘要整理
  • 主要的趨勢與發展
  • 市場資料
  • 定義
  • 資訊來源

企業簡介

  • Coin Spa, Gruppo
  • Guccio Gucci SpA
  • Prada SpA

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 設計師服裝及鞋子(成衣)
  • 高級葡萄酒/香檳酒及烈酒
  • 高級飾品
  • 高級家電
  • 高級珠寶、手錶
  • 高級皮革產品
  • 高級書寫工具、文具
  • 超高級美容、個人保養用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LUXIT

Luxury goods in Italy recorded stronger current value growth in 2019 than that seen in 2018, with increases seen in most categories. Personal luxury, which accounted for just over half of overall retail value sales, showed slower growth due to the progressive rise of experiential luxury, which led consumers, particularly millennials, to shift some of their purchases from luxury goods to luxury experiences. Nonetheless, within personal luxury, luxury wearables continued to record strong growth in...

Euromonitor International's‘Luxury Goods in Italy report’ offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Growth Is Driven Mainly by Experiential Luxury

Growth Is Hampered by Weaker Domestic Demand But Boosted by Tourism

Automotive Brands and Fashion Designers Lead in Italy

Internet Retailing Continues To Grow As Consumers Seek Omnichannel Experiences

Luxury Goods Set To Record Moderate Growth Thanks To Domestic and Tourist Demand

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Companies Move Into Experiential Luxury As Well As Personal Luxury

New Openings Boost Sales in Luxury Hotels

the Entry of More Designer Brands Expected in Luxury Foodservice

Competitive Landscape

Marriott's Acquisition of Starwood Maintains Its Lead in Experiential Luxury

LVMH Invests in the Acquisition of Belmond

Opening of Luxury Hotels and Renovation of A Luxury Foodservice Outlet

Category Data

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Growth Slows Due To A Lack of Outlet Openings and Lower Consumer Confidence

More Investment Expected, Which Will Improve Brand Awareness

Brands Offer Italian Culinary Tradition With A Modern Interpretation

Competitive Landscape

Renovation of Emporio Armani Ristorante E Caffe Set To Give Armani A Boost

Great Italian Classics With A Modern Twist for Bvlgari

New Entrants See Success

Category Data

  • Table 16 Sales in Luxury Foodservice: Value 2014-2019
  • Table 17 Sales in Luxury Foodservice: % Value Growth 2014-2019
  • Table 18 NBO Company Shares in Luxury Foodservice: % Value 2014-2018
  • Table 19 LBN Brand Shares in Luxury Foodservice: % Value 2015-2018
  • Table 20 Forecast Sales in Luxury Foodservice: Value 2019-2024
  • Table 21 Forecast Sales in Luxury Foodservice: % Value Growth 2019-2024

Headlines

Prospects

Growth in Tourism and New Luxury Hotels Set To Boost Growth

Spending by Chinese Tourists on Luxury Hotels Set To Increase

Travellers Demand Personalisation and "real" Experiences

Competitive Landscape

Marriott, the Owner of Starwood, Continues Its Expansion

Belmond Concentrates on Offering Distinctive Locations

Expansion by An Existing Player, and A New Owner for An Existing Hotel

Category Data

  • Table 22 Sales in Luxury Hotels: Value 2014-2019
  • Table 23 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 24 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 25 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 26 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 27 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 28 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Headlines

Prospects

Other Fine Wine Has the Highest Sales, With Red Wine Particularly Popular

More Consumers Are Drinking Less, But Buying Premium Products

Gin and Tequila Contribute To the Growth of Other Luxury Spirits

Competitive Landscape

Fragmentation, As Consumers Are Not Necessarily Attracted by Conspicuous Brands

Moet Hennessy Italia and Flli Ramazzotti Lead With Well-known Champagne Brands

Different Positionings and Retail Strategies

Category Data

  • Table 29 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 30 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 31 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 32 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 33 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 34 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 35 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Headlines

Prospects

A Return To Growth Expected in the Forecast Period

Affordable Suvs Remain Trendy, Especially Small Suvs

Luxury Cars To Become More Eco-friendly, Connected and Intelligent

Competitive Landscape

Accessible Luxury Cars Dominate, But A Decline in Registrations Seen

Daimler Maintains Its Lead With Mercedes-benz, But Sees A Decline

Ferrari and Jaguar Are Amongst the Few To See Strong Performances

Category Data

  • Table 36 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 37 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 39 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 40 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 41 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Headlines

Prospects

Experiential Luxury Hampers the Growth of Personal Luxury

Luxury Leather Goods Leads Growth Thanks To Rising Spending by International Tourists

the Rise of Internet Retailing Within Personal Luxury

Competitive Landscape

Guccio Gucci Extends Its Lead With Gucci and Saint Laurent

Lvmh's Loro Piana Is Dynamic Thanks To Offering Footwear Personalisation

the Armani and Prada Brands Struggle To Maintain Their Shares

Category Data

  • Table 42 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 43 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 45 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 46 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 47 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 48 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

International Expenditure Increases, But Domestic Spending Still Dominates

Athleisure Trend Also Affects Designer Apparel and Footwear

Physical Stores Remain Important Despite the Rise of Online Retailing

Competitive Landscape

Tod's Maintains Its Lead, But Declines Due To Weaker Domestic Demand

Guccio Gucci and Giorgio Armani See Very Different Performances

Use of Social Media Is Important To Attract Younger Consumers

Category Data

  • Table 49 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 50 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 51 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 52 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 53 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 54 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 55 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Headlines

Prospects

Lower Consumer Confidence Hampers Growth

Vision Problems Set To Lead Luxury Spectacle Frames To See the Best Performance

Women Are the Main Consumers of Luxury Sunglasses, Mainly for Fashion

Competitive Landscape

Gucci Sees A Strong Increase Due To Its Popularity Amongst Younger Consumers

Licensed Designer Brands Continue To Benefit Luxottica

Safilo Suffers From Players Taking Back Control of Their Own Brands

Category Data

  • Table 56 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 57 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 58 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 59 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 60 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 61 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 62 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Headlines

Prospects

Spending by Tourists Offsets the Weak Domestic Demand

Luxury Fine Jewellery Maintains the Highest Sales, But Sees Slower Growth

Internet Retailing Set To Keep Developing

Competitive Landscape

Domestic Player Pomellato Maintains Its Lead Thanks To Refined Designs

Giorgio Armani Enters High-end Fine Jewellery With Hand-made Products

More Players Launch Ethical Luxury Fine Jewellery

Category Data

  • Table 63 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 64 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 66 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 67 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 68 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 69 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

International Tourists Value Italian Leather Craftsmanship

the Demand for Experiential Luxury Ensures Growth for Luxury Travel Goods

Continued Strong Growth for Internet Retailing

Competitive Landscape

Guccio Gucci's Sales Are Boosted by Saint Laurent and Gucci

Thanks To Focusing on Its Heritage, Prada Returns To Growth

Acquisition of A French Brand by An Italian Leather Goods Group

Category Data

  • Table 70 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 71 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 73 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 74 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 75 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 76 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Headlines

Prospects

Decline Due To the Poor Performance of Luxury Mobile Phones

Luxury Mobile Phones Is Negatively Affected by the Vertu Crisis

Strong Growth Potential for Luxury Wearables

Competitive Landscape

Frederique Constant Increases Its Share, Offering Smartwatches With A Classic Look

Vertu Returns To the Italian Market

New Launches in Luxury Wearables Should Boost Growth in the Forecast Period

Category Data

  • Table 77 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
  • Table 78 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 79 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 80 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 81 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
  • Table 82 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
  • Table 83 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Headlines

Prospects

Premiumisation Leads To Value Growth and Volume Decline

Men's Luxury Timepieces Sees the Fastest Growth and Highest Sales

Internet Retailing Sees Dynamic Growth Thanks To Millennials

Competitive Landscape

Rolex Remains the Leading Brand Due To Its Classic Style

Cie Financiere Richemont Maintains Second Position

Officine Panerai Sees Strong Growth by Offering Both Good Design and Technology

Category Data

  • Table 84 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 85 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 86 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 87 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 88 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 89 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 90 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Headlines

Prospects

Little Movement Due To Competition From Smartphones

Growth Expected, As Consumers Seek Creative Entertainment Activities

Internet Retailing Gains Further Share

Competitive Landscape

Montblanc Increases Its Lead Thanks To Its Strong Reputation and Long Presence

New Launches To Celebrate Aurora's 100th Anniversary

Montblanc Invests More in Other Categories Due To Sluggish Growth

Category Data

  • Table 91 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 92 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 93 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 94 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 95 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 96 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 97 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Headlines

Prospects

Polarisation Boosts Sales Despite Lower Consumer Confidence

Super Premium Fragrances Represent Accessible Luxury

Anti-ageing Is Important in Super Premium Skin Care

Competitive Landscape

Christian Dior and Chanel Are the Most Popular Brands

L'Oreal Italiana Saipo Performs Well Thanks To Owning Several Strong Brands

Consumers Look for Natural Super Premium Beauty and Personal Care Products

Category Data

  • Table 98 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 99 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 100 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 101 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 102 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 103 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 104 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024