俄羅斯的消費者保健品市場

俄羅斯的消費者可抑制消費者保健品產品的支出額。隨著經濟衰退消費者的可支配所得減少，這個趨勢正在擴展。要是傳統藥物可治療的輕症，便宜的治療藥即可，可是選擇什麼都不買的消費者也增加了。尤其是成人用口腔清潔用品和安眠藥，咳嗽、感冒的治療藥，藥用皮膚保養品用品等領域，這個趨勢變強。但，因為產品價格上升了，2015年的以金額為主的市場規模沒有像實際的產品銷售量那般變化。由於俄羅斯的消費者保健品市場大半由外資型企業所佔，國內廠商也依賴進口原料，俄羅斯盧布的大幅度下跌(2014年終∼2015年初) ，產品價格也大幅度提高。

本報告提供俄羅斯的消費者保健品 (一般用醫藥品) 市場相關分析、整體結構、趨勢，再加上主要企業簡介 (企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭力、未來展望等調查評估。

俄羅斯的消費者保健品市場：產業概要

• 摘要整理
  • 景氣衰退的影響明顯變大
  • 政府準備新的法規和支援計劃，積極地持續限制消費者保健品市場
  • 現有企業維持主導權
  • 藥局：俄羅斯國內的典型消費者保健品銷售管道
  • 長期性的成長前景不佳
• 主要的趨勢與發展
  • 經濟衰退伴隨的消費行為變化
  • 政府法規持續強化
  • 在俄羅斯國內自我治療的滲透
• 各地區的主要趨勢與發展
  • 莫斯科
  • 聖彼得堡
• 市場指標
• 市場資料
• 附錄
  • OTC (一般藥) 的登記與分類
  • 醫療費償付
  • 廣告
  • 包裝、標籤
  • 流通管道
  • 維他命、營養補充品的登記與分類
  • 自我投藥/自我治療和預防醫療
• 定義
• 資訊來源

企業簡介

• Akrikhin OAO
• Evalar ZAO
• Novartis Consumer Health OOO
• OTCPharm OAO
• Sanofi-Aventis Russia

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

• 成人用口腔保健用品
• 止痛藥
• 安眠劑
• 咳嗽、感冒、過敏 (花粉症) 治療藥
• 藥用皮膚保養品用品
• 消化劑
• 眼睛保健品用品
• NRT (尼古丁替代療法) 戒煙輔助劑
• 創傷護理用品
• 運動營養補充品
• 維他命、營養補充品
• 體重管理產品
• 藥草/傳統產品

Meal replacement remains the main growth driver in 2019, and this situation is not expected to change in the forecast period. Russian consumers are more interested in products that fit with broader health trends, with an emphasis on health lifestyles, rather than simply weight loss. Increasing access to information online has encouraged a more sophisticated approach. Consumers appreciate healthier ways of managing and losing weight, and meal replacement fits this concept with complementary produ...

Euromonitor International's‘ Weight Management and Wellbeing in Russia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Weight Management and Wellbeing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

More Sophisticated Attitude To Health Supports Meal Replacement Sales

Consumers Lose Interest in Quick-fix Options Like Weight Loss Supplements

Rising Obesity Rate Has the Potential To Weaken the High Seasonality of Demand

Competitive Landscape

International Players Leverage Brand Recognition and Trust To Dominate Value Shares

Steep Decline in Weight Loss Supplements Impacts Overall Share Movements

Meal Replacement Players Are Well Placed To Ride Out Official Healthy Living Push

Category Data

• Table 1 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
• Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
• Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
• Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
• Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Executive Summary

Weak Household Budgets Limit Value Sales Development in 2019

Gradual Shift To Generics in A Price-sensitive Environment

Agreements With Pharmacy Chains Offer Key Competitive Edge To Companies

Online Channel Offers Marketing and Sales Opportunities To Players and Retailers

Pockets of Strong Value Growth Despite Stagnating Demand

Market Indicators

• Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
• Table 8 Life Expectancy at Birth 2014-2019

Market Data

• Table 9 Sales of Consumer Health by Category: Value 2014-2019
• Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
• Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
• Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
• Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
• Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
• Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
• Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

• Summary 1 Research Sources