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市場調查報告書
俄羅斯的消費者保健品市場Weight Management and Wellbeing in Russia |
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出版商 | Euromonitor International | 商品編碼 | 274263 | ||||
出版日期 | 內容資訊 | 英文 20 Pages ![]() |
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價格 |
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俄羅斯的消費者保健品市場 Weight Management and Wellbeing in Russia | ||
出版日期: 2019年10月08日 | 內容資訊: 英文 20 Pages |
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俄羅斯的消費者可抑制消費者保健品產品的支出額。隨著經濟衰退消費者的可支配所得減少,這個趨勢正在擴展。要是傳統藥物可治療的輕症,便宜的治療藥即可,可是選擇什麼都不買的消費者也增加了。尤其是成人用口腔清潔用品和安眠藥,咳嗽、感冒的治療藥,藥用皮膚保養品用品等領域,這個趨勢變強。但,因為產品價格上升了,2015年的以金額為主的市場規模沒有像實際的產品銷售量那般變化。由於俄羅斯的消費者保健品市場大半由外資型企業所佔,國內廠商也依賴進口原料,俄羅斯盧布的大幅度下跌(2014年終∼2015年初) ,產品價格也大幅度提高。
本報告提供俄羅斯的消費者保健品 (一般用醫藥品) 市場相關分析、整體結構、趨勢,再加上主要企業簡介 (企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭力、未來展望等調查評估。
※以下分類為分冊販售。價格與內容請洽詢聯絡處。
Meal replacement remains the main growth driver in 2019, and this situation is not expected to change in the forecast period. Russian consumers are more interested in products that fit with broader health trends, with an emphasis on health lifestyles, rather than simply weight loss. Increasing access to information online has encouraged a more sophisticated approach. Consumers appreciate healthier ways of managing and losing weight, and meal replacement fits this concept with complementary produ...
Euromonitor International's‘ Weight Management and Wellbeing in Russia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
More Sophisticated Attitude To Health Supports Meal Replacement Sales
Consumers Lose Interest in Quick-fix Options Like Weight Loss Supplements
Rising Obesity Rate Has the Potential To Weaken the High Seasonality of Demand
International Players Leverage Brand Recognition and Trust To Dominate Value Shares
Steep Decline in Weight Loss Supplements Impacts Overall Share Movements
Meal Replacement Players Are Well Placed To Ride Out Official Healthy Living Push
Weak Household Budgets Limit Value Sales Development in 2019
Gradual Shift To Generics in A Price-sensitive Environment
Agreements With Pharmacy Chains Offer Key Competitive Edge To Companies
Online Channel Offers Marketing and Sales Opportunities To Players and Retailers
Pockets of Strong Value Growth Despite Stagnating Demand
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches