表紙
市場調查報告書

日本的居家護理用品市場

Home Care in Japan

出版商 Euromonitor International 商品編碼 273615
出版日期 內容資訊 英文 50 Pages
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日本的居家護理用品市場 Home Care in Japan
出版日期: 2019年02月20日內容資訊: 英文 50 Pages
簡介

本報告提供日本的居家護理用品市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌驗證、影響市場的策略性分析、市場預測等相關的系統性資訊。

日本的居家護理用品市場:產業概要

  • 摘要整理
  • 主要趨勢與發展
  • 市場指標
  • 市場資料
  • 定義
  • 資訊來源

日本的居家護理用品市場:企業簡介

  • Carmate
  • 大日本除蟲菊
  • Fumakilla
  • 花王
  • Matsumoto Kiyoshi Holdings Co Ltd.

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

日本的居家護理用品市場:類別分析

  • 空氣清淨產品
  • 漂白劑
  • 餐具洗
  • 家用殺蟲劑
  • 居家清潔用品
  • 拋光劑
  • 外觀保養品
  • 廁所清潔用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HCPJP

The particular functions and efficacy of products are a key element in purchasing decisions in home care, with Japanese consumers willing to pay premium prices if they consider them to be justified by a product's capabilities. While home insecticides struggled due to unfavourable weather conditions in 2018, premium products that were perceived to be particularly effective fared considerably better than standard alternatives. The potential for value-adding innovation is becoming an increasingly i...

Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Value-added Products Perform Well in Japan

Consumer Hygiene-consciousness Becoming Increasingly Influential

Kao Plays Leading Role

Kao's New Bar Detergent Targets Families' Growing Purchasing Power

Growing Emphasis on Adding Value Through Innovation

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Growing Role for Aesthetics

Potential for Products Improving Air Quality

Younger People Have Less Need for Car Air Fresheners

Competitive Landscape

Two Players Dominate

St Corp Sees Strong Growth

Procter & Gamble Sees Continued Share Growth

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Losing Out To More Convenient Products

Move Away From Cloths Hits Laundry Function

Concerns About the Effects of Chemicals Provide Potential Obstacle

Competitive Landscape

Kao Dominates

Strong Private Label Segment

Little Incentive for Investment

Category Data

  • Table 18 Sales of Bleach: Value 2013-2018
  • Table 19 Sales of Bleach: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Bleach: % Value 2014-2018
  • Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
  • Table 22 Forecast Sales of Bleach: Value 2018-2023
  • Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Convenience and Saving Time Offer Room for Growth in Automatic Dishwashing Liquids

Growth Potential Is Limited in Hand Dishwashing

Hand Dishwashing Requires Innovation for Growth

Competitive Landscape

Kao Maintains the Lead With A Strong Presence Throughout Dishwashing

Procter & Gamble Takes Another Approach To Compete in the Category

Lion Focuses on Automatic Dishwashing Liquids

Category Indicators

  • Table 24 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2013-2018
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Weather Patterns Play A Significant Role in Home Insecticides

Consumers in Japan Opt for Preventive Approach

Organic/natural Insecticides Offer Limited Potential

Competitive Landscape

Earth Chemical Co Ltd Retains Lead

Domestic Players Dominate

Strong Brands Key To Success

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Concern Over Hygiene Contributes To Category Growth

Evolution of Home Laundry Appliances Might Pose A Threat

Growing Popularity of Large Refills

Competitive Landscape

Innovation Helps Kao To Maintain Leading Position

Procter & Gamble Leads International Players

Japan Shows Little Sign of Ethical Demand in Laundry Care

Category Indicators

  • Table 38 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2013-2018
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 41 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Negligible Demand for Furniture and Metal Polish

Wipes Address Rising Demand for Convenience

Shoe Trends Militate Against Polish

Competitive Landscape

Kao Dominates Floor Polish

Columbus Leads in Shoe Polish

Rinrei Targeting Niche Demand

Category Data

  • Table 53 Sales of Polishes by Category: Value 2013-2018
  • Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Wipes Continue To Drive Sales in Surface Care in Japan

Expanding Impregnated Wipes Offer

Purpose-specific Surface Care Remains Popular in Japan

Competitive Landscape

Kao Dominates Surface Care

Johnson Co Ltd Sharpens Brand Focus

Fumakilla Benefits From Increasing Consumer Hygiene-consciousness

Category Data

  • Table 59 Sales of Surface Care by Category: Value 2013-2018
  • Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
  • Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
  • Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
  • Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
  • Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
  • Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
  • Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
  • Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Number of Toilets Potential Boost To Demand

Sanitaryware Innovation Poses Potential Threat

Toilet Care Needs To Target Key Demand Trends

Competitive Landscape

Kobayashi Pharmaceutical Dominates

Domestic Rivals Focus on Liquids/foam

Johnson Focuses on Core Brand

Category Data

  • Table 69 Sales of Toilet Care by Category: Value 2013-2018
  • Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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