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市場調查報告書

日本的家庭、園藝用品市場

Home and Garden in Japan

出版商 Euromonitor International 商品編碼 270853
出版日期 內容資訊 英文 34 Pages
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日本的家庭、園藝用品市場 Home and Garden in Japan
出版日期: 2019年04月23日內容資訊: 英文 34 Pages
簡介

日本的家庭、園藝用品市場於2013略為成長。隨著安倍經濟學的開始,消費者信心指數恢復,消費者擴大家庭相關用品的支出額,使家庭、園藝用品的銷售額雖然微量但擴大。消費稅提高前消費者搶先購買新建設住宅,對家庭相關用品市場來說也有正面作用。

本報告提供日本的家用品及園藝用品的市場相關分析、整體結構與趨勢,及主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各分類的市場趨勢、競爭力、未來展望等調查評估,並將結果概述為以下內容。

產業概要:家庭、園藝用品

  • 摘要整理
    • 由於日本經濟復甦,促進家庭、園藝用品市場銷售額
    • 由於人口結構的變化,持續影響家庭、園藝用品的購買模式的
    • 伴隨環境問題,對家庭、園藝用品市場的影響
    • 追求便利性:商品開發的推動因素
    • 網際網路零售的持續成長
  • 主要趨勢與發展
    • 近幾年日本的景氣復甦,推動家庭、園藝用品的銷售
    • 人口結構的變化,也影響家庭、園藝用品市場趨勢
    • 環境問題增加,也影響居家護理、園藝用品市場發展
    • 便利性的需求,持續促進家庭、園藝用品的商品開發
  • 市場資料
  • 資訊來源

企業簡介

  • 貝印
  • Makita
  • 宜得利家居

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 園藝用品
  • 家具
  • 改裝用品
  • 家用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HOMEJP

The Japanese home and garden market presents notable challenges for its participants. As well as being constrained by maturity, the market is seeing its consumer base shrink as a result of population decline. Moreover, Japan is undergoing a considerable shift in its demographic profile and the transformation of lifestyles through developments such as rising numbers of women entering paid employment and the changing attitudes of younger people to material possessions.

Euromonitor International's ‘Home and Garden in Japan report ’offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Changing Environment Throws Up Challenges
  • Targeting Younger Consumers
  • Success for Players Seen To Combine Quality and Affordability
  • Growing Role for Internet Retailing
  • Increasing Polarisation

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2013-2018
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
  • Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Natural Disasters Influence the Market in 2018
  • Continued Growth in Power Tools
  • Contrasting Outlooks Across Categories

Competitive Landscape

  • Toto and Lixil Remain the Top Players in Bathroom and Sanitaryware
  • Shift in Competitive Landscape in Power Tools
  • Further Merger and Acquisition in Home Improvement and Gardening Retailers

Category Data

  • Table 10 Sales of Home Improvement by Category: Value 2013-2018
  • Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
  • Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
  • Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
  • Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
  • Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Smart Gardening Not Yet Established
  • Need To Replenish the Consumer Base
  • Opportunities To Tailor Positioning To Prevailing Trends

Competitive Landscape

  • Power Tools Makers To Hold Large Shares in Gardening Power Tools
  • Iris Ohyama Maintaining Strength Across Categories
  • M&a in Home Improvement and Gardening Stores Might Lead To M&a in Related Markets

Category Data

  • Table 17 Sales of Gardening by Category: Value 2013-2018
  • Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of Gardening: % Value 2014-2018
  • Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
  • Table 21 Distribution of Gardening by Format: % Value 2013-2018
  • Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
  • Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Time-saving and Health Are the Top Trends for Kitchen Products
  • Dinnerware Under Polarisation
  • Dual Usage Products

Competitive Landscape

  • Kai Corp Maintains Presence in Kitchen Utensils
  • Nitori Placing Growing Emphasis on Homewares
  • Muji Expanding

Category Data

  • Table 24 Sales of Homewares by Category: Value 2013-2018
  • Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
  • Table 26 Sales of Homewares by Material: % Value 2013-2018
  • Table 27 NBO Company Shares of Homewares: % Value 2014-2018
  • Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
  • Table 29 Distribution of Homewares by Format: % Value 2013-2018
  • Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
  • Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Led Becomes A Popular Lighting Source, But Not Smart Led
  • Re-evaluation in Sleep
  • Internet Retailing Expanding

Competitive Landscape

  • Nitori Extends Lead
  • Iris Ohyama Expands Strongly in Led Bulbs
  • Internet Players Beginning To Grow

Category Data

  • Table 32 Sales of Home Furnishings by Category: Value 2013-2018
  • Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
  • Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
  • Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
  • Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
  • Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
  • Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
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