表紙
市場調查報告書

日本的家庭、園藝用品市場

Home and Garden in Japan

出版商 Euromonitor International 商品編碼 270853
出版日期 內容資訊 英文 41 Pages
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價格
日本的家庭、園藝用品市場 Home and Garden in Japan
出版日期: 2020年05月04日內容資訊: 英文 41 Pages
簡介

日本的家庭、園藝用品市場於2013略為成長。隨著安倍經濟學的開始,消費者信心指數恢復,消費者擴大家庭相關用品的支出額,使家庭、園藝用品的銷售額雖然微量但擴大。消費稅提高前消費者搶先購買新建設住宅,對家庭相關用品市場來說也有正面作用。

本報告提供日本的家用品及園藝用品的市場相關分析、整體結構與趨勢,及主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各分類的市場趨勢、競爭力、未來展望等調查評估,並將結果概述為以下內容。

產業概要:家庭、園藝用品

  • 摘要整理
    • 由於日本經濟復甦,促進家庭、園藝用品市場銷售額
    • 由於人口結構的變化,持續影響家庭、園藝用品的購買模式的
    • 伴隨環境問題,對家庭、園藝用品市場的影響
    • 追求便利性:商品開發的推動因素
    • 網際網路零售的持續成長
  • 主要趨勢與發展
    • 近幾年日本的景氣復甦,推動家庭、園藝用品的銷售
    • 人口結構的變化,也影響家庭、園藝用品市場趨勢
    • 環境問題增加,也影響居家護理、園藝用品市場發展
    • 便利性的需求,持續促進家庭、園藝用品的商品開發
  • 市場資料
  • 資訊來源

企業簡介

  • 貝印
  • Makita
  • 宜得利家居

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 園藝用品
  • 家具
  • 改裝用品
  • 家用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HOMEJP

Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger consumers. Hectic modern lifestyles, the increase in the number of people living alone and the rise in dual-income households are placing growing pressure on consumers' time and leaving fewer opportunities for activities such as gardening, cooking or DI...

Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Social and demographic changes presenting challenges

"Work Style Reform" initiative influencing demand

Need to target younger consumers leading to shifts in strategy

Ongoing development of e-commerce and integration of physical and digital environments

Forecast period to see polarisation, physical/digital integration, and gradual uptake of smart products

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Break in inter-generational transmission of skills affects gardening

Climate change presenting challenges

Demand amongst elderly supports growth of herbicides

COMPETITIVE LANDSCAPE

Karcher Japan Co Ltd retains lead

Sumitomo Garden Chemical Products strong in plant protection

Home improvement players building a presence in gardening power tools

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Slow uptake of smart home concept

"Work Style Reform" initiative influencing demand

Physical stores retain important role even for e-commerce consumers

COMPETITIVE LANDSCAPE

Nitori maintains trend of share growth

Ikea targeting younger consumers through smaller stores and e-commerce

E-commerce operations growing strongly

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Increasing interest in DIY supports growth in power tools

Promoting sales to professional customers

Contrasting outlook across home improvement categories

COMPETITIVE LANDSCAPE

Bathroom and sanitaryware players see notable growth

Power tools players hold a prominent presence in home improvement

Consolidation occurring in home improvement and gardening specialist retailing

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Popularity of small water bottles reflects broader trends

Multi cookers taking sales from gas pressure cookers

Dinnerware undergoing polarisation

COMPETITIVE LANDSCAPE

Nitori focusing on Deco Home brand

MUJI expanding in homewares

Kai Corp maintains presence in kitchen utensils, while T-Fal enters category

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024