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市場調查報告書

全球授權趨勢:持續影響傳統的玩具、遊戲市場

Global Licensing Continues to Stimulate Traditional Toys and Games

出版商 Euromonitor International 商品編碼 269186
出版日期 內容資訊 英文 33 Pages
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全球授權趨勢:持續影響傳統的玩具、遊戲市場 Global Licensing Continues to Stimulate Traditional Toys and Games
出版日期: 2014年08月28日內容資訊: 英文 33 Pages
簡介

本報告提供全球玩具、遊戲市場相關調查分析,尤其是以傳統的玩具、遊戲市場授權趨勢為焦點,提供市場現狀、成長領域和變化的推動因素、競爭環境、主要企業領導品牌等驗證、5年市場預測,為您概述為以下內容。

目錄

  • 簡介
  • 傳統的玩具市場:全球概要
  • 授權定義
  • 主要的玩具授權趨勢:各地區
  • 電影和授權
  • 建議與結論

調查對象

  • 傳統的玩具與遊戲、電玩遊戲

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目錄
Product Code: TGGLOBAL

Licensing is continuing to have an increasing impact on traditional toys and games, with more toy manufacturers looking to create fresh intellectual property using TV and films, and then leveraging these characters popularity to increase toy sales. However, as this trend becomes increasingly prevalent, competition increases, making opportunities more challenging to find.

Euromonitor International's 'Global Licensing Continues to Stimulate Traditional Toys and Games' global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Traditional Toys Global Snapshot
  • Licensing Defined
  • Key Toy Licensing Trends
  • Films and Licensing
  • Recommendations and Conclusion
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