表紙
市場調查報告書

台灣的奢侈品市場

Luxury Goods in Taiwan

出版商 Euromonitor International 商品編碼 265581
出版日期 內容資訊 英文
訂單完成後即時交付
價格
台灣的奢侈品市場 Luxury Goods in Taiwan
出版日期: 2020年02月04日內容資訊: 英文
簡介

本報告提供台灣的奢侈品市場相關綜合調查分析、最新的市場資料、主要企業簡介、領導品牌驗證、影響市場的策略性分析、市場預測等相關的系統性資訊。

台灣的奢侈品市場:產業概要

  • 摘要整理
  • 主要趨勢與發展
  • 流通
  • 市場資料
  • 資訊來源

台灣的奢侈品市場:企業簡介

  • Burberry Group Plc
  • Taipei Financial Center
  • Tiffany & Co

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

台灣的奢侈品市場:類別分析

  • 高級葡萄酒/香檳酒、烈酒
  • 高級飾品
  • 高級家電
  • 高級珠寶、手錶
  • 高級旅遊用品
  • 高級書寫工具、文具
  • 超高級美容、個人保養用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LUXTW

Luxury goods sales continued to increase during 2019, despite only mild economic growth and the impact of public pension reform in 2018, which reduced public servants' retirement funds and benefits, thus limiting purchasing power among mid to upper income consumers. Domestic economic difficulties also significantly dampened luxury goods sales in Taiwan at the end of the review period. Moreover, some luxury goods categories, including luxury writing instruments and stationery and luxury timepiece...

Euromonitor International's Luxury Goods in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Luxury Brands Adjust Offering in Reaction To Macroeconomic Challenges

Falling Demand Among Chinese Tourists Impacts Sales

Leading Brands Look To Update Offer While Maintaining Traditional Appeal

Consumers Continue To Opt for Traditional Shopping Experience and Service

Targeting of Younger and Aspirational Consumers To Boost Demand

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Growing Focus on Targeting Experience-focused Millennial Consumers

Drop in Chinese Tourists Changing Demand Trends

Importance of Online Presence Continues To Grow

Competitive Landscape

Loyalty Programmes Offered To Improve Hotel Experience

Leading Brands Offer Discounting and Seasonal Deals To Build Awareness

Rising Demand for Luxury Fuels Focus on Personalisation and Customisation

Category Data

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Growing Interest in Travel Fuelling Demand for Luxury Hotels

Leading Players Increasingly Focusing on Domestic Travellers

Technological Development Offers Both Opportunities and Threats

Competitive Landscape

Demand Impacted by Fall in Number of Visitors From China

Rising Demand Continues To Attract New Luxury Hotel Players

Leading Brands Embracing Online Bookings

Category Data

  • Table 16 Sales in Luxury Hotels: Value 2014-2019
  • Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Headlines

Prospects

Rising Health Awareness and Changing Business Landscape Negatively Impact Sales

Expansion of Informal Foodservice Outlets Less Hospitable To High-end Brands

No End in Sight To Boom in Demand for Luxury Whiskies

Competitive Landscape

Focus on Localisation Ensures Moet-hennessy Remains in Pole Position

Leading Wine Brands Look To Attract Customers Via Special Exhibitions

Growing Focus on Local Consumers

Category Data

  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Headlines

Prospects

Rising Demand for Suvs Offsets Challenging Economic Environment

Growing Focus on Aspirational Millennials and Ultra-wealthy Consumers

Rising Environmental Awareness Boosting Interest in Electric Vehicles

Competitive Landscape

Lexus Closes Gap Thanks To Affordable Prices and Reputation for Safety

Rising Environmental Concerns Fuel Interest in Electric Vehicles

Rising Demand Continues To Attract New Luxury Car Players To Taiwan

Category Data

  • Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Headlines

Prospects

Digital Development Offers Both Threats and Opportunities for Personal Luxury

Growing Demand for Affordable Luxury Goods Boosts Luxury Leather Sales

Falling Visitor Numbers From China Represent Threat To Growth

Competitive Landscape

Booming Demand for Luxury Leather Goods Boosts Sales of Lvmh's Wide Range

Gucci Benefits From Affordable Luxury Trend and Targeting of Younger Consumers

Growing Competition From More Convenient Online Distributors

Category Data

  • Table 36 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Non-luxury Brands Attracting Consumers Via Cheaper Prices and Wider Collections

Children's Boutiques Continue To Grow in Popularity Among Consumers

Leading Brands Increasingly Targeting Younger Millennial Consumers

Competitive Landscape

LVMH Benefits From Rising Brand Awareness To Take Pole Position

Leading Brands Focusing on Attracting Image Conscious Younger Consumers

Growing Interest in Internet Retailers Among Convenience Seeking Consumers

Category Data

  • Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Headlines

Prospects

Luxury Sun Glasses Continues To Attract Image and Status Conscious Consumers

Growing Competition From Design-focused Non Luxury Brands

Luxury Spectacle Frames Threatened by Expansion of Value Optical Stores

Competitive Landscape

Kering Benefits From Renewed Focus on Gucci Brand

Safilo Continues To Expand Operations Via New Partnership With Luxasia

Department Stores Gain Distribution Share As Luxury Brands Focus on Exclusivity

Category Data

  • Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Headlines

Prospects

Luxury Fine Jewellery Remains Popular Despite Challenging Economic Environment

Leading Brands Increasingly Targeting Younger Consumers With Limited Budgets

New Chinese VISA Restrictions Expected To Have Limited Impact

Competitive Landscape

Tiffany & Co Focusing on Personalisation in Bid To Attract Consumers

Brands Adapting To New Aesthetic Preferences of Modern Consumers

Scope for Growth Opportunities Attracting New Luxury Players

Category Data

  • Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Social Media Helps To Fuel Interest in Latest Luxury Leather Goods Trends

Millennials Driving Growth for Small Bags and Pre-owned Luxury Fashion

Online Channels Continue To Attract Bargain and Convenience Seeking Consumers

Competitive Landscape

Focus on Global Expansion Continues To Boost Gucci Sales

Louis Vuitton Falls Into Second Position Despite Good Performance of New Ranges

Brighter Outlook for Rimowa Despite Recent Store Closures

Category Data

  • Table 64 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Headlines

Prospects

Sales Now Recovering Following Exit of Previous Leader Vertu

Strong Competition From Non-luxury Mobile Phone Brands

Innovation of Non-luxury Brands Poses Threat Within Luxury Wearables

Competitive Landscape

New Customisable Ranges Ensure Tag Heuer Remains in Pole Position

Luxury Mobile Phone Brands Focus on Innovation in Bid To Attract Consumers

Continued Intense Competition From Non-luxury Players

Category Data

  • Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
  • Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
  • Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
  • Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Headlines

Prospects

Leading Brands Targeting Younger Consumers With More Affordable Ranges

Growing Focus on Status Rather Than Functionality

Online Collector Communities Help Fuel Interest and Brand Awareness

Competitive Landscape

Introduction of Luxury Smartwatches in Response To Changing Demand Trends

Growing Focus on Targeting Tech-savvy Younger Consumers

Rolex Remains in Pole Position Despite Growing Competition From Smaller Players

Category Data

  • Table 78 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 80 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 82 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Headlines

Prospects

Use of Writing Instruments and Stationery Limited by Growth of Digital Devices

Focus on Status Rather Than Functionality Set To Boost Unit Prices

Leading Brands Continue To Target Businesspersons

Competitive Landscape

Montblanc Looks To Boost Sales by Expanding Into New Luxury Areas

Louis Vuitton Continues To Gain Sales Share Thanks To Excellent Brand Awareness

Luxury Digital Devices Offer Potential Scope for Growth

Category Data

  • Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Headlines

Prospects

Rising Demand for Quality Fuels Interest in Super Premium Brands

Mass-market Brands Providing Intense Competition

Mixed and Online Retailers Continue To Gain Distribution Sales Share

Competitive Landscape

Christian Dior Benefits From Strong Positioning Within Dynamic Colour Cosmetics

Chanel Continues To Benefit From Strong Reputation for Excellence

Rising Consumer Image Awareness Boosting Demand for Higher Quality

Category Data

  • Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024