表紙
市場調查報告書

香港的奢侈品市場

Luxury Goods in Hong Kong, China

出版商 Euromonitor International 商品編碼 265580
出版日期 內容資訊 英文
訂單完成後即時交付
價格
香港的奢侈品市場 Luxury Goods in Hong Kong, China
出版日期: 2020年01月14日內容資訊: 英文
簡介

本報告提供香港的奢侈品市場相關綜合調查分析、最新的市場資料、主要企業簡介、領導品牌驗證、影響市場的策略性分析、市場預測等相關的系統性資訊。

香港的奢侈品市場:產業概要

  • 摘要整理
  • 主要趨勢與發展
  • 流通
  • 市場資料
  • 資訊來源

香港的奢侈品市場:企業簡介

  • Lane Crawford (hk) Ltd
  • Richemont Asia Pacific Ltd
  • Rolex (hong Kong) Ltd

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

香港的奢侈品市場:類別分析

  • 設計師服裝(高級成衣)
  • 高級葡萄酒/香檳酒、烈酒
  • 高級飾品
  • 高級家電
  • 高級珠寶、手錶
  • 高級旅遊用品
  • 高級香煙
  • 高級書寫工具、文具
  • 超高級美容、個人保養用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LUXHK

In 2019 the luxury market in Hong Kong continued to be highly reliant on Mainland China, but the US-China trade war and social unrest since June have cast a dark cloud over Hong Kong, and adversely impacted the retail environment. Most luxury categories saw negative growth in 2019 as a result. According to Kathryn Parker and Flavio Cereda, equity analysts at Jefferies, sentiment in Hong Kong has worsened since March due to the lingering effects of the trade war reducing high-quality tourism traf...

Euromonitor International's Luxury Goods in Hong Kong, China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Multiple Factors Lead To Negative Growth in Most Categories in 2019, Men and Millennials Increasingly Important Consumer Segments

Mainland China Represents Increasing Threat To Shopping in Hong Kong

German Carmakers Accelerate While Tesla Loses Drive As Tax Benefits Enjoyed by Electric Vehicles Come To An End

Civil Unrest and High Rents Contribute To Growth of Online Shopping, Increased Demand for Second-hand Luxury Items in Evidence

Consumers Likely To Demonstrate Pent-up Demand When Civil Unrest Abates

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Demand for Experiential Luxury Hit Hard by Civil Unrest in Hong Kong Throughout 2019

Experiential Luxury Players Implement Innovative Strategies in Effort To Overcome Slump

Experiential Luxury Players Will Need To Make Use of Online Marketing To Attract the Increasingly Important Millennials Segment

Competitive Landscape

Hotel Visitors Shift To Mid-range Options, Luxury Foodservice Players Implement Added Value Offers

International Players Benefit From Greater Financial Clout, Cova Suffers As A Result of Civil Unrest and Publicity Gaff

Staycation SpA Offers Gain Popularity As Tourism Industry Suffers

Category Data

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Civil Unrest in Downtown Hong Kong Adversely Impacts Luxury Foodservice Demand

Establishments Engage in Modern Promotional Strategies To Attract Consumers

Wide Variety of Foodservice Options in Cosmopolitan Hong Kong

Competitive Landscape

Giorgio Armani Spa's Venues Implement Varied Strategies

Cova Targeted by Protesters Following Stakeholder's Comment

Vivienne Westwood Cafe Seeks To Offer Unique Dining Environment

Category Data

  • Table 16 Sales in Luxury Foodservice: Value 2014-2019
  • Table 17 Sales in Luxury Foodservice: % Value Growth 2014-2019
  • Table 18 NBO Company Shares in Luxury Foodservice: % Value 2014-2018
  • Table 19 LBN Brand Shares in Luxury Foodservice: % Value 2015-2018
  • Table 20 Forecast Sales in Luxury Foodservice: Value 2019-2024
  • Table 21 Forecast Sales in Luxury Foodservice: % Value Growth 2019-2024

Headlines

Prospects

Luxury Hotel Players Implement Technological Developments To Offer Added-value Benefits To Repeat Visitors

Improved Transport Infrastructure To Boost Tourist and Business Travel, Benefiting Luxury Hotels

Hotel Players Are Developing Their Own Direct Sales Channels

Competitive Landscape

Prestigious Locations Underpin Hong Kong's Luxury Hotel Offer

International Players' Greater Financial Clout Underpins Their Ability To Invest in Marketing, Promotion and Technological Advances

Staycation SpA Offers Gain Popularity As Tourism Industry Suffers

Category Data

  • Table 22 Sales in Luxury Hotels: Value 2014-2019
  • Table 23 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 24 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 25 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 26 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 27 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 28 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Headlines

Prospects

Category Holds Up Relatively Well Against Civil Unrest, Fine Wines Considered An Investment

Players Need To Address Consumer Perceptions of Luxury Spirits

Increasingly Knowledgeable Consumer Base Underpins Growing Demand for Fine Champagne

Competitive Landscape

Moet Hennessy Diageo Hong Kong Ltd Gains Share Through New Launches and Promotional Activities

Johnnie Walker Pop-up Event Promotes New Flavours, Stimulates Social Media Interest

Pernod Ricard Hong Kong Ltd's Chivas Regal Sees New Introduction Offering Added Value, Engages in Collaborative Activities

Category Data

  • Table 29 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 30 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 31 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 32 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 33 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 34 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 35 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Headlines

Prospects

Players in Luxury Cars Space Seek To Offer Individualised Services

More Charging Stations Needed To Promote Uptake of Electric Vehicles

Luxury Car Players Seek To Reduce Costs, Target Millennials With Lower-priced Vehicles

Competitive Landscape

Traditional German Marques Benefit As Tesla Sales Slump

Porsche Rises in the Rankings, Introduces Financial Services and Added-value Service Centre

Lamborghini and Maserati Implement Art-based Promotional Activities

Category Data

  • Table 36 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 37 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 39 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 40 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 41 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Headlines

Prospects

Luxury Jewellery and Luxury Timepieces Impacted by Trade War and Civil Unrest in Downtown Hong Kong

Online Set To Gain Popularity Due To Lifestyle and Tech Trends, Underpinned by Social Media and Web-based Activities Implemented by Key Players

Lower Import Tariffs in Mainland China Likely To Reduce Visits To Hong Kong As Prices Become More Competitive

Competitive Landscape

Apologies Issued As International Players Fail To Recognise China's Sensitivity Regarding Hong Kong's Status

Gucci and Louis Vuitton Benefit From High-spending, Millennial "moonlight Clans"

Cartier Far East Ltd Gains Share Through Expanded Ranges and Launch Events

Category Data

  • Table 42 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 43 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 45 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 46 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 47 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 48 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Apparel Performance Hit Hard by Social Unrest, But Lifestyle Trends and Social Media Coverage Remain Important Drivers

Drop in Chinese Visitors and Economic Conditions Hit Performance, Offsetting Investments in New Outlets and Marketing

Internet Channel Gains Importance, Luxury Brands Try To Maintain Consumer Interest

Competitive Landscape

Burberry Sees Share Decline, Prada To Close Russell Street Store

Environmental Awareness Leads To Increased Sales of Pre-owned Luxury Fashion

New Concept Stores Seek To Offer Added-value Experiences

Category Data

  • Table 49 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 50 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 51 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 52 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 53 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 54 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 55 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Headlines

Prospects

New Options in Eyewear Specifically Designed To Suit Smaller Asian Facial Features

Internet Retailing Gains Ground Due To High Rents and Extended Period of Civil Unrest

Expected Return To Calm and New Transport Infrastructure To Benefit Luxury Eyewear

Competitive Landscape

Kering Surges Ahead While Safilo Suffers

New Partnerships and Chinese Store Openings Prove Beneficial

Other Smaller Independent Players Seek To Offer Added Value and Differentiation

Category Data

  • Table 56 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 57 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 58 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 59 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 60 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 61 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 62 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Headlines

Prospects

Civil Unrest Hits Sales of Luxury Jewellery, Particularly Through Bricks and Mortar Outlets

Online Sales Set To See Growth Due To Rental Costs and Disturbances

Younger Consumers Represent Increasingly Important Segment, Players Add Novelty To Jewellery Products

Competitive Landscape

New Designs and Personalisation Important Strategies To Maintain Consumer Interest

Bricks and Mortar Outlets Increasingly Offer Added-value Experience

Gucci and Hermes Target Specific Consumer Segments

Category Data

  • Table 63 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 64 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 66 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 67 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 68 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 69 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Multiple Factors Contribute To Category's Negative Growth in 2019

Second-hand and Niche Artisan Goods See Increased Demand As Consumers Seek Sustainability and Individuality

Consumers Seek Greater Variety in Non-grocery Specialist Outlets

Competitive Landscape

Louis Vuitton Gains Share Following New Collections and Pop-up Stores

Personalisation Proves Popular As Consumers Seek Differentiation

Gucci Sees Share Rise Following Boutique Opening, Increased E-commerce and Interest Among Millennials

Category Data

  • Table 70 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 71 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 73 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 74 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 75 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 76 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Headlines

Prospects

Online Purchases Facilitate Continued Sales Growth, But Luxury Mobile Phones See Consumer Interest Wane

Smartwatches Suffer Through Lack of Investment Potential

Traditional Watchmakers Partner With Tech Players To Extend Brand Coverage

Competitive Landscape

LVMH Sees Share Gain Following Introduction of Connected Modular Range, Offering Customisation and Individuality

Hermes Gains Share With Introduction of Customisable Options

Vertu Loses Signal As Premium Positioning Is Unable To Offset Lagging Technological Development

Category Data

  • Table 77 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
  • Table 78 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 79 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 80 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 81 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
  • Table 82 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
  • Table 83 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Headlines

Prospects

Luxury Timepieces Remain Popular As Status Symbols Despite Rise of Smartwatches

Affluent Millennials Seek Simplicity and Escape From Digital Clutter in Luxury Timepieces

Luxury Timepieces Set To Maintain Prestige Positioning

Competitive Landscape

Swatch Group Opens New Omega Outlets, Benefits From Celebrity Instagram Coverage

Chanel Introduces New J12 Timepiece, While Cartier Freshens Range and Opens Expanded Boutique

Cie Financiere Richemont SA Builds on Previous Success

Category Data

  • Table 84 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 85 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 86 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 87 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 88 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 89 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 90 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Headlines

Prospects

Category Performance Suffers As the Category's Products Are Increasingly Perceived As Redundant

Luxury Writing Instruments Possess Similar Status Symbol Positioning To Luxury Timepieces

Category Suffers Limited Distribution, Although the Internet Channel Is Gaining Share

Competitive Landscape

Cie Financiere Richemont SA Gain Share With New Outlet

Louis Vuitton Increases Online Presence, Montblanc Targets Younger Consumers

Design To Become Increasingly Important As Players Target Differentiation-seeking Millennials

Category Data

  • Table 91 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 92 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 93 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 94 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 95 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 96 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 97 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Headlines

Prospects

Civil Unrest Stifles Performance

Super Premium Colour Cosmetics Need Further Support

Purchasing Differences Between Hong Kong and Mainland Chinese Consumers

Competitive Landscape

Numerous Smaller Companies Gain Share From Leading Players

New Packaging Introductions Convey Premium Image

Convenience and Quality Underpin Popularity of Cushion Foundations, New Launches Expected

Category Data

  • Table 98 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 99 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 100 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 101 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 102 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 103 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 104 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024