表紙
市場調查報告書

中國的熱飲市場

Hot Drinks in China

出版商 Euromonitor International 商品編碼 265095
出版日期 內容資訊 英文 30 Pages
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中國的熱飲市場 Hot Drinks in China
出版日期: 2019年03月05日內容資訊: 英文 30 Pages
簡介

本報告提供中國的熱飲市場相關分析,整體結構、趨勢,再加上主要企業簡介(策略方向性,主要資料,生產情形,競爭力等),各產品市場趨勢、競爭力、未來展望等調查評估。

產業概要

  • 摘要整理
  • 主要的趨勢與發展
  • 各地區的主要趨勢與發展
    • 東部
    • 中部
    • 北部、東北部
    • 西北部
    • 南部
    • 西南部
  • 市場資料
  • 資訊來源

企業簡介

  • Da Yi Tea Group
  • Vv Group
  • Zhejiang Xiangpiaopiao Co Ltd

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 咖啡
  • 其他熱飲

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HDCN

Hot drinks continued to post moderate retail volume growth, though slower than in 2017, mainly supported by the steady performances of coffee, tea and other hot drinks. Retail volume sales of instant tea declined due to increasing health concerns and cross-category competition, while growth slowed in flavoured powder drinks in other hot drinks for the same reasons. Fresh coffee and loose leaf tea drove category growth through offering authentic taste and natural choice. Fresh coffee was the larg...

Euromonitor International's Hot Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Hot Drinks Sustains Moderate Retail Volume Growth

Younger Consumers Drive Sales Growth

Leading Players Help Maintain A Stable Competitive Landscape

Players Start To Attract Consumers Through Claims About Techniques

Consumption Scenarios Promote Creation

Market Data

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
  • Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
  • Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
  • Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Coffee Remains Stable and Is Supposed To Perform Better

the Popularity of Coffee Culture Enables Easier Access

Instant Coffee Reaches A Plateau

Competitive Landscape

Nestle (china) Maintains the Leading Role

Key Players in Fresh Coffee Contribute To Category Vitality

Imported New Instant Coffee Brands Attract Attention But Fail To Make A Difference To Sales Performance

Category Data

  • Table 25 Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 26 Retail Sales of Coffee by Category: Value 2013-2018
  • Table 27 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 28 Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2014-2018
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2015-2018
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2018-2023
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Headlines

Prospects

Government Initiatives Benefit the Category

Consumers More Knowledgeable

Tea Still Relies on Offline Channels To Achieve Growth

Competitive Landscape

Leading Players Choose Online Channel for Promotion

Slimming Tea and Instant Tea Decline

Innovative Business Model Draws Attention

Category Data

  • Table 36 Retail Sales of Tea by Category: Volume 2013-2018
  • Table 37 Retail Sales of Tea by Category: Value 2013-2018
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2013-2018
  • Table 40 NBO Company Shares of Tea: % Retail Value 2014-2018
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2015-2018
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2018-2023
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2018-2023
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Headlines

Prospects

Pace of Growth Slows

Flavoured Powder Drinks Stagnates

Traditional Flavours Shape Innovation

Competitive Landscape

Soy Milk Powder Remains the Largest Category

Leading Players Use Rtds To Expand Business

Unclear Positioning Brings Many Competitors

Category Data

  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
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