表紙
市場調查報告書

日本的奢侈品市場

Luxury Goods in Japan

出版商 Euromonitor International 商品編碼 263436
出版日期 內容資訊 英文
訂單完成後即時交付
價格
日本的奢侈品市場 Luxury Goods in Japan
出版日期: 2020年01月21日內容資訊: 英文
簡介

本報告提供日本的奢侈品市場(高級衣服、裝飾品、化妝品等)相關分析、整體結構與趨勢,再加上主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭形勢、未來展望等調查評估。

日本的奢侈品市場:產業概要

  • 摘要整理
  • 主要的趨勢與發展
  • 市場資料
  • 資訊來源

企業簡介

  • Hermes Japon Co Ltd
  • Loewe Japan Co
  • 高島屋

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 設計師服裝(高級成衣)
  • 高級葡萄酒/香檳酒及烈酒
  • 高級飾品
  • 高級家電
  • 高級珠寶、手錶
  • 高級旅遊用品
  • 高級香煙
  • 高級書寫工具、文具
  • 超高級美容、個人保養用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LUXJP

The Japanese luxury goods market is being affected by a significant change in the character of local demand, particularly amongst younger consumers. Millennials and Gen Z consumers are increasingly choosing to devote their spending power to experiences rather than accruing possessions, especially if those experiences are suitable for sharing on social media such as Instagram. This move away from ownership of possessions as a mark of identity and status is undermining domestic demand for luxury g...

Euromonitor International's Luxury Goods in Japan report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Changing Character of Domestic Demand Presents A Challenge

Rising Tourist Numbers Providing Opportunities

Louis Vuitton and Gucci See Strong Growth

Store-based Channels Remain Dominant, But Increasingly Influenced by Digitalisation

Increasing Onus on Inbound Tourism and A Need To Court Younger Consumers

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Shift From Possessions To Experiences

Social Media Driving Demand for Experiences

Rise in Inbound Tourism Set To Boost Experiential Luxury

Competitive Landscape

Luxury Hotels Remains Underdeveloped Compared With Other Major Developed Markets

Luxury Brands Entering Foodservice

Personal Luxury Brands Partner With Luxury Hotels in Foodservice

Category Data

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Major Events Set To Diversify Inbound Tourist Profile

Imperial Succession Boosts Domestic Tourism

Opportunities for Development Beyond Major Cities

Competitive Landscape

Investment in Luxury Hotels Ahead of Olympics and Paralympics

the Okura Tokyo Reopens After Renovation

Prince Hotels Enters the Membership Resort Hotels Segment

Category Data

  • Table 16 Sales in Luxury Hotels: Value 2014-2019
  • Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Headlines

Prospects

Vat Hike Finally Implemented

Eu/japan Epa Abolishes Import Tariff on Wine

Luxury Whiskies Maintains Dynamic Growth

Competitive Landscape

Mhd Moet Hennessy Diageo Leads A Fragmented Category

New Legislation May Provide Opportunities for High-end Domestic Wine

Dassai Risks Losing High-end Appeal As A Result of Popularity and Expanded Distribution

Category Data

  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Headlines

Prospects

Demand Hit by Consumers Prioritising Experiences Over Possessions

Car Sharing Expanding in Luxury Segment

Suvs Boosted by Major International Brands

Competitive Landscape

Daimler Leads With Mercedes-benz Range

Offering Affordable Luxury Brings Challenges

Growing Role for Technological Innovation

Category Data

  • Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Headlines

Prospects

Rising Inbound Tourism Boosting Demand for Personal Luxury

Department Stores Expand Cosmetics Sections

Personal Luxury Brands Targeting Experiential Luxury

Competitive Landscape

Louis Vuitton Japan Extends Lead

Enhancing In-store Experience With Digital Technology

Shiseido Takes Lead in Super Premium Beauty and Personal Care

Category Data

  • Table 36 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Inbound Tourism Boosts Designer Sales

Growing Demand Amongst Younger Domestic Consumers

Virtual Influencers

Competitive Landscape

Louis Vuitton Japan Extends Lead

Kering Continues To See Dynamic Growth

Sanmotoyama Bankruptcy Points To Brands' Tendency To Go Straight To the Consumer

Category Data

  • Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Headlines

Prospects

Non-luxury Players Blurring the Line Between the Mass and Luxury Segments

Tourism and National Holidays Provide A Boost in 2019

Onus on Manufacturers To Communicate Benefits of Sunglasses

Competitive Landscape

Kering Leads, While Gucci Sees Dynamic Growth

Mirari Japan Facing Growing Competition in Sunglasses

Sunglasses Likely To Attract New Players

Category Data

  • Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Headlines

Prospects

Department Stores Encourage Consumers To Buy Luxury Jewellery Before Tax Rise

Demand Enhanced by Conditions at Home and Abroad

Targeting Demand Trends Amongst Younger Consumers

Competitive Landscape

Richemont Adds New Brand To Portfolio

Tiffany Aiming at Key Trends Amongst Millennials and Gen Z

Vr, Personalisation and Novel Experiences

Category Data

  • Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Threat From Counterfeit Products

Reputation for Authenticity Underpins Demand From Inbound Tourists

Challenge From Rental Services May Have Upside

Competitive Landscape

Louis Vuitton Japan Continues Revival

Bags Contribute To Gucci's Reinvention

Strong Demand for Limited Editions

Category Data

  • Table 64 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Headlines

Prospects

Luxury Wearables Struggling To Gain Traction

Luxury Mobile Phones Yet To Establish A Presence

Appealing To Inbound Tourists Key To Growth

Competitive Landscape

Limited Product Offer

Tag Heuer Retains the Lead

Strong Competition From Mass-market Products

Category Data

  • Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
  • Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2019
  • Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
  • Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
  • Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Headlines

Prospects

Strong Demand Amongst Inbound Tourists

Growing Threat From Sharing Services

Luxury Segment Not Invulnerable To Developments in Consumer Electronics

Competitive Landscape

Category Leader Introduces Tudor To the Japanese Market

New Stores and Increasing Competition

Sharing Services A Greater Threat Than Smartwatches

Category Data

  • Table 78 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 80 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 82 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Headlines

Prospects

Targeting Demand in A Digitalised Environment

Growing Consumer Interest in Enhanced Functionality

Important Role As Gifts

Competitive Landscape

Richemont Japan Extends Lead

Louis Vuitton Launches Colouring Pencil Set

Strong Presence of Small Artisan Producers Underpins Category's Fragmented Character

Category Data

  • Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Headlines

Prospects

Consumer Trends Provide Favourable Conditions for Growth

Super Premium Beauty and Personal Care Playing An Increasingly Important Role for Department Stores

Foreign Brands Strong in Fragrances

Competitive Landscape

Shiseido Takes the Lead

Chanel Employs Localised Promotional Activity

Kanebo Cosmetics Introduces Super Premium Brand To Japan

Category Data

  • Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024