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市場調查報告書
泰國的個人飾品市場Personal Accessories in Thailand |
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| 出版商 | Euromonitor International | 商品編碼 | 259521 | ||||
| 出版日期 | 內容資訊 | 英文 49 Pages  |
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| 泰國的個人飾品市場 Personal Accessories in Thailand | ||
| 出版日期: 2020年08月06日 | 內容資訊: 英文 49 Pages |
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泰國個人用飾品市場由於需求擴大及產品差別化、國內銷售機會擴大，而在2013年留下了良好業績。消費者對自身外表儀容關注度也升高。此外，國民及觀光客對高級品需求的擴大也關係到銷售額的提升。主要品牌透過線上/離線媒體管道展開促銷活動，積極擴大銷售額。新加入企業也在良好的市場環境下，熱心地開拓市場。
本報告提供泰國的個人飾品市場相關分析，提供整體結構與趨勢，再加上主要企業簡介(企業概要·產業策略·競爭力·產業實際成果等)，各產品市場趨勢·競爭力·未來展望等調查評估，並將結果概述為以下內容。
※以下分類，為分冊販售。價格與內容請洽詢聯絡處。
Coronavirus (COVID-19) has had a detrimental impact on personal accessories in Thailand. The closure of schools, workplaces and foodservice and entertainment establishments, bans on travel and tourism, the postponement of major social events like weddings and birthday parties and stay-at-home measures have reduced the need to use or buy items like bags and luggage, jewellery, watches and writing instruments. COVID-19 has also heightened existing economic concerns, with high unemployment and redu...
Euromonitor International's‘Personal Accessoriesin Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET DATA
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Lockdown and travel restrictions severely limit the need for new bags and luggage in 2020
Players and consumers respond to environmental-friendly trend by developing and embracing reusable bags for a variety of shopping needs
Small bag trend sees Gucci overtake Louis Vuitton as top brand in 2019
RECOVERY AND OPPORTUNITIES
Residual economic and travel concerns set to slow return to positive growth for bags and luggage
Second-hand luxury and concept stores add value to shopping for bags and luggage
Discounts and international shopping concepts set to drive demand for luxury brands
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Sales plummet as Coronavirus limits opportunities to buy and wear jewellery
Global pandemic accelerates shift to e-commerce for availability, convenience and safety reasons
Players employ various strategies to gain an edge in a highly fragmented landscape
RECOVERY AND OPPORTUNITIES
Longer and busier "wedding seasons" and investment potential set to push recovery of fine jewellery
Local enterprises seek to add value with fashionable collections and high-quality production
Consumers may turn to rental services to reduce economic burden
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions and economic concerns see consumers postpone purchases of new watches
Smart watches trend adds another string to watchmakers' bow
Casio Marketing (Thailand) remains the clear leader in 2019 despite a small share dip as basic watches lose appeal
RECOVERY AND OPPORTUNITIES
Slow recovery anticipated as consumers remain cautious about return to normality
TAG Heuer moves towards the mass market to exploit new realities in the category
Players look to brand ambassadors, customisation and novelties to stimulate interest in watches
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Writing instruments is less affected than jewellery and watches as home working and schooling stimulate residual demand
Search for creative tools to occupy children sustains interest in colouring although digitalisation trend dampens sales
DHA Siamwalla uses innovation and technology to close the gap on Nan Mee in 2019
RECOVERY AND OPPORTUNITIES
Students, office workers and an ageing population offer sales opportunities for writing instruments
Players look to omnichannel strategies to reach wider and more sophisticated consumer bases
Retailers invest in differentiation and added-value services to present modern and lifestyle concepts
CATEGORY DATA
