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市場調查報告書

泰國的個人飾品市場

Personal Accessories in Thailand

出版商 Euromonitor International 商品編碼 259521
出版日期 內容資訊 英文 49 Pages
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價格
泰國的個人飾品市場 Personal Accessories in Thailand
出版日期: 2020年08月06日內容資訊: 英文 49 Pages
簡介

泰國個人用飾品市場由於需求擴大及產品差別化、國內銷售機會擴大,而在2013年留下了良好業績。消費者對自身外表儀容關注度也升高。此外,國民及觀光客對高級品需求的擴大也關係到銷售額的提升。主要品牌透過線上/離線媒體管道展開促銷活動,積極擴大銷售額。新加入企業也在良好的市場環境下,熱心地開拓市場。

本報告提供泰國的個人飾品市場相關分析,提供整體結構與趨勢,再加上主要企業簡介(企業概要·產業策略·競爭力·產業實際成果等),各產品市場趨勢·競爭力·未來展望等調查評估,並將結果概述為以下內容。

泰國的個人飾品市場:產業概要

  • 摘要整理
    • 呈現盛況的個人飾品市場
    • 當下對物質的關注促進需求
    • 儘管銷售額細分化,國際品牌仍擴大收益
    • 休閒·個人用品零售業:個人飾品的主要銷售管道
    • 預測個人飾品的需求將增加
  • 主要的趨勢與發展
    • 結合了擴大的需求,迅速且多元化的流行趨勢
    • 新集合:擴大業績時仍要確保其重要性
    • 網路零售興起同時,休閒·個人用品零售店仍保持其主要流通管道的地位
    • 高級·個人飾品企業更進一步打入泰國市場
  • 市場資料

企業簡介

  • Central Retail Corp
  • DHA Siamwalla Ltd
  • Jubilee Enterprise Plc
  • Nan Mee Co Ltd
  • Narai Intertrade Co Ltd
  • Pranda Jewelry Pcl

※以下分類,為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 袋子·行李箱市場
  • 珠寶市場
  • 手錶市場
  • 文具用品市場
目錄
Product Code: PLGTH

Coronavirus (COVID-19) has had a detrimental impact on personal accessories in Thailand. The closure of schools, workplaces and foodservice and entertainment establishments, bans on travel and tourism, the postponement of major social events like weddings and birthday parties and stay-at-home measures have reduced the need to use or buy items like bags and luggage, jewellery, watches and writing instruments. COVID-19 has also heightened existing economic concerns, with high unemployment and redu...

Euromonitor International's‘Personal Accessoriesin Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

  • Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
  • Table 2 Sales of Personal Accessories by Category: Value 2015-2020
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
  • Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
  • Table 10. Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
  • Table 11. Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Lockdown and travel restrictions severely limit the need for new bags and luggage in 2020

Players and consumers respond to environmental-friendly trend by developing and embracing reusable bags for a variety of shopping needs

Small bag trend sees Gucci overtake Louis Vuitton as top brand in 2019

RECOVERY AND OPPORTUNITIES

Residual economic and travel concerns set to slow return to positive growth for bags and luggage

Second-hand luxury and concept stores add value to shopping for bags and luggage

Discounts and international shopping concepts set to drive demand for luxury brands

CATEGORY DATA

  • Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
  • Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
  • Table 16 Sales of Luggage by Type: % Value 2015-2020
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
  • Table 21. Forecast Sales of Bags and Luggage by Category: Value 2020-2025
  • Table 22. Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
  • Table 23. Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales plummet as Coronavirus limits opportunities to buy and wear jewellery

Global pandemic accelerates shift to e-commerce for availability, convenience and safety reasons

Players employ various strategies to gain an edge in a highly fragmented landscape

RECOVERY AND OPPORTUNITIES

Longer and busier "wedding seasons" and investment potential set to push recovery of fine jewellery

Local enterprises seek to add value with fashionable collections and high-quality production

Consumers may turn to rental services to reduce economic burden

CATEGORY DATA

  • Table 24 Sales of Jewellery by Category: Volume 2015-2020
  • Table 25 Sales of Jewellery by Category: Value 2015-2020
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
  • Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
  • Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
  • Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
  • Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
  • Table 33. LBN Brand Shares of Jewellery: % Value 2016-2019
  • Table 34. Distribution of Jewellery by Format: % Value 2015-2020
  • Table 35. Forecast Sales of Jewellery by Category: Volume 2020-2025
  • Table 36. Forecast Sales of Jewellery by Category: Value 2020-2025
  • Table 37. Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
  • Table 38. Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and economic concerns see consumers postpone purchases of new watches

Smart watches trend adds another string to watchmakers' bow

Casio Marketing (Thailand) remains the clear leader in 2019 despite a small share dip as basic watches lose appeal

RECOVERY AND OPPORTUNITIES

Slow recovery anticipated as consumers remain cautious about return to normality

TAG Heuer moves towards the mass market to exploit new realities in the category

Players look to brand ambassadors, customisation and novelties to stimulate interest in watches

CATEGORY DATA

  • Table 39 Sales of Watches by Category: Volume 2015-2020
  • Table 40 Sales of Watches by Category: Value 2015-2020
  • Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
  • Table 42 Sales of Watches by Category: % Value Growth 2015-2020
  • Table 43 Sales of Watches by Price Band: Volume 2015-2020
  • Table 44 Sales of Watches by Price Band: Value 2015-2020
  • Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
  • Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Watches: % Value 2015-2019
  • Table 48. LBN Brand Shares of Watches: % Value 2016-2019
  • Table 49. Distribution of Watches by Format: % Value 2015-2020
  • Table 50. Forecast Sales of Watches by Category: Volume 2020-2025
  • Table 51. Forecast Sales of Watches by Category: Value 2020-2025
  • Table 52. Forecast Sales of Watches by Category: % Volume Growth 2020-2025
  • Table 53. Forecast Sales of Watches by Category: % Value Growth 2020-2025
  • Table 54. Forecast Sales of Watches by Price Band: Volume 2020-2025
  • Table 55. Forecast Sales of Watches by Price Band: Value 2020-2025
  • Table 56. Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
  • Table 57. Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Writing instruments is less affected than jewellery and watches as home working and schooling stimulate residual demand

Search for creative tools to occupy children sustains interest in colouring although digitalisation trend dampens sales

DHA Siamwalla uses innovation and technology to close the gap on Nan Mee in 2019

RECOVERY AND OPPORTUNITIES

Students, office workers and an ageing population offer sales opportunities for writing instruments

Players look to omnichannel strategies to reach wider and more sophisticated consumer bases

Retailers invest in differentiation and added-value services to present modern and lifestyle concepts

CATEGORY DATA

  • Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
  • Table 59 Sales of Writing Instruments by Category: Value 2015-2020
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
  • Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
  • Table 67. Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
  • Table 68. Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025