表紙
市場調查報告書

泰國的個人飾品市場

Personal Accessories in Thailand

出版商 Euromonitor International 商品編碼 259521
出版日期 內容資訊 英文 39 Pages
訂單完成後即時交付
價格
Back to Top
泰國的個人飾品市場 Personal Accessories in Thailand
出版日期: 2019年07月31日內容資訊: 英文 39 Pages
簡介

泰國個人用飾品市場由於需求擴大及產品差別化、國內銷售機會擴大,而在2013年留下了良好業績。消費者對自身外表儀容關注度也升高。此外,國民及觀光客對高級品需求的擴大也關係到銷售額的提升。主要品牌透過線上/離線媒體管道展開促銷活動,積極擴大銷售額。新加入企業也在良好的市場環境下,熱心地開拓市場。

本報告提供泰國的個人飾品市場相關分析,提供整體結構與趨勢,再加上主要企業簡介(企業概要·產業策略·競爭力·產業實際成果等),各產品市場趨勢·競爭力·未來展望等調查評估,並將結果概述為以下內容。

泰國的個人飾品市場:產業概要

  • 摘要整理
    • 呈現盛況的個人飾品市場
    • 當下對物質的關注促進需求
    • 儘管銷售額細分化,國際品牌仍擴大收益
    • 休閒·個人用品零售業:個人飾品的主要銷售管道
    • 預測個人飾品的需求將增加
  • 主要的趨勢與發展
    • 結合了擴大的需求,迅速且多元化的流行趨勢
    • 新集合:擴大業績時仍要確保其重要性
    • 網路零售興起同時,休閒·個人用品零售店仍保持其主要流通管道的地位
    • 高級·個人飾品企業更進一步打入泰國市場
  • 市場資料

企業簡介

  • Central Retail Corp
  • DHA Siamwalla Ltd
  • Jubilee Enterprise Plc
  • Nan Mee Co Ltd
  • Narai Intertrade Co Ltd
  • Pranda Jewelry Pcl

※以下分類,為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 袋子·行李箱市場
  • 珠寶市場
  • 手錶市場
  • 文具用品市場

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: PLGTH

Thailand's relatively stable economy and continuing stream of tourists, expansion of retail branches by major chained retailers and a bright new flagship concept store are among the factors that helped personal accessories maintain stable value growth in 2018. However, volume growth slowed down in most categories. The slowdown in volume sales can be attributed to several factors - cost of living increases brought about by higher inflation, cautious spending in the lead-up to the March 2019 elect...

Euromonitor International's Personal Accessoriesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Inflation and Decline in Chinese Tourist Numbers Impact Sales

Currency Fluctuations and Public Relations Issues Impact Chinese Tourist Demand

Domestic Players Prevalent in Some Categories in Highly Fragmented Landscape

Distribution Marked by Aggressive Store Expansion and Intensified Online Presence

Prospects for Personal Accessories Are Positive, Despite Some Current Challenges

Market Data

  • Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
  • Table 2 Sales of Personal Accessories by Category: Value 2014-2019
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
  • Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Increased Travel Boosts Growth Despite Lag in Chinese Tourism

Small Bags Are All the Rage, Encouraging Strong Promotion and New Launches

Internet Retailing Growth Dynamic But In-store Sales Prevail

Competitive Landscape

Kering Gains on LVMH With Boost From Gucci, But Both Luxury Brands Thrive

Samsonite Maintains Focus on Building Hard Cases, Appealing To Younger Travellers

Jaspel's Focused Promotion for Lyn Generates Strong Value Growth

Category Data

  • Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
  • Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
  • Table 16 Sales of Luggage by Type: % Value 2014-2019
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

Later Marriages and Hand-me-down Wedding Jewellery Cause Slowdown

Wide Variety of Cheaper Costume Jewellery Offered Online Finds Ready Audience

Online Sales of Costume Jewellery Increase But Store-based Sales Still Prevail

Competitive Landscape

Jubilee Expands and Focuses on Promoting Popular Bracelet/earring Sets

Swarovski Strengthens Its Lead While Gucci Gains Traction With Triple-digit Growth

Local and Family-owned Business Thrive in the Fragmented Landscape

Category Data

  • Table 24 Sales of Jewellery by Category: Volume 2014-2019
  • Table 25 Sales of Jewellery by Category: Value 2014-2019
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
  • Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
  • Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
  • Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
  • Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
  • Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
  • Table 34 Distribution of Jewellery by Format: % Value 2014-2019
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
  • Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

As Elsewhere in the Thai Economy, Watches Suffers From Loss of Chinese Consumers

Mid Watches Take Greater Hit From Tourism Slowdown But Are Expected To Recover

Limited Edition Luxury Watches Become Increasingly Attractive Investments

Competitive Landscape

Advanced Eco-friendly Technology and Matching Watches Sustain Casio's Leadership

Solar Technology and Higher Precision Feature in - and Benefit All - Price Bands

Popular Luxury Swiss Watch Brand Rolex Continues To Rule

Category Data

  • Table 39 Sales of Watches by Category: Volume 2014-2019
  • Table 40 Sales of Watches by Category: Value 2014-2019
  • Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
  • Table 42 Sales of Watches by Category: % Value Growth 2014-2019
  • Table 43 Sales of Watches by Price Band: Volume 2014-2019
  • Table 44 Sales of Watches by Price Band: Value 2014-2019
  • Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
  • Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Watches: % Value 2014-2018
  • Table 48 LBN Brand Shares of Watches: % Value 2015-2018
  • Table 49 Distribution of Watches by Format: % Value 2014-2019
  • Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
  • Table 51 Forecast Sales of Watches by Category: Value 2019-2024
  • Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
  • Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
  • Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
  • Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
  • Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
  • Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

Inflationary Factors, Election Uncertainty and Tourism Drop Keep Volume Growth Down

Increased Competition From Small Online Players Hinders Growth

Key Players Pursue Omnichannel Strategies To Compete With Smaller Players Online

Competitive Landscape

Focusing on Differentiation, Dha Siamwalla Gains the Lead in Writing Instruments

Officemate Continues Aggressive Expansion With Branches in Nongkhai and Phitsanulok

Somjai Adopts An Online Strategy To Expand Its Consumer Base

Category Data

  • Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
  • Table 59 Sales of Writing Instruments by Category: Value 2014-2019
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
  • Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
  • Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Back to Top