表紙
市場調查報告書

印尼的家電產品市場

Consumer Electronics in Indonesia

出版商 Euromonitor International 商品編碼 255854
出版日期 內容資訊 英文 83 Pages
訂單完成後即時交付
價格
印尼的家電產品市場 Consumer Electronics in Indonesia
出版日期: 2020年08月11日內容資訊: 英文 83 Pages
簡介

印尼的家電市場經過10年以上的持續急速成長之後,2014年(延續前一年)停留在1位數的成長率。家電銷售的最大牽引角色的行動電話普及率達到上限,導致家電市場成長率降低。功能型手機市場從2012年開始有縮小趨勢,部分機種被最新機種取代而從市場退出。但,因為大半的家電產品現在也依賴進口,隨著美元結算價格的上升,銷售額的增加率超過銷售量增加率。

本報告提供印尼的家電產品市場相關分析、整體結構與趨勢,再加上主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭環境、未來展望等調查評估。

印尼的家電產品市場:產業概要

  • 摘要整理
    • 持續10年以上2位數的高成長之後,家電市場進入冷卻時期
    • 智慧型手機、平板電腦取代各種家電
    • 國內企業的市場佔有率有擴大趨勢
    • 現在低的普及率,導至未來的高成長率
  • 主要的趨勢與發展
    • 伴隨印尼幣貶低,家電整體的價格上漲
    • 農村 vs. 都市區
    • 國內品牌持續急速成長
    • 受夥伴和SNS強烈影響的印尼消費者
  • 市場資料
  • 定義
  • 資訊來源

企業簡介

  • Electronic City Indonesia Tbk PT
  • Electronic Solution Indonesia PT
  • Hartono Istana Teknologi PT
  • Smartfren Telecom Tbk PT

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 電腦、週邊設備
  • 汽車娛樂設備
  • 家庭音響和劇院
  • 電視、錄放影機
  • 影像裝置
  • 行動電話
  • 可攜式播放器
  • 穿戴式電子產品
目錄
Product Code: CEID

COVID-19 is expected to cause huge disruption to purchases of consumer electronics in 2020 overall. Almost all categories are expected to end the year with volume sales declines, mainly caused by the closure of store-based retail channels and the general negative economic environment. However, another factor contributing to the decline of sales is expected to be the sudden influx of US dollars in March, which caused the exchange rate to increase by over 20%. This led manufacturers and retailers...

Euromonitor International's‘ Consumer Electronics in Indonesia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Computers and peripherals is hit by retail closures and economic difficulties

E-commerce fails to offset the decline in sales in store-based retailers

Lenovo and HP bring the competition to Asus as Acer continues to struggle

RECOVERY AND OPPORTUNITIES

Laptops will continue to gain from desktops; smartphones will continue to cause disruption

Driving premiumisation will become key to growth in computers

B2B channel will be a crucial component of growth

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021

KEY DATA FINDINGS

2020 IMPACT

Outlet closures and concerns about the economy lead to decline

In-car navigation is hit by smartphones and regulation clarification

Product launches maintain Pioneer's lead, but Chinese players are taking share

RECOVERY AND OPPORTUNITIES

Brief recovery due to pent-up demand, but smartphones expected to hamper growth

In-car navigation has many obstacles to growth

Some consumers value sound quality, which will boost sales of higher-end products

CATEGORY DATA

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Outlet closures and financial concerns lead consumers to hold back on purchases

Soundbars help limit the decline for home cinema and speaker systems

Polytron remains the leading brand due to wide coverage and reasonable prices

RECOVERY AND OPPORTUNITIES

Rebound to slight growth from 2021 as the economy improves

Soundbars set to drive growth

Several categories unlikely to return to growth

CATEGORY DATA

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Decline as consumers save rather than spend due to concerns about recession

Sales of video players plummet, but only partly due to COVID-19

LG continues to lead home video due to its wide product range

RECOVERY AND OPPORTUNITIES

Return to growth driven by televisions, with video players set to continue to decline

Televisions are still valued by households, with innovation set to drive growth

International brands expected to remain dominant despite developments by Polytron

CATEGORY DATA

  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Although COVID-19 contributes to decline, this is already an established trend

Innovations in smartphone cameras lead to strongest decline for digital cameras

Canon maintains its lead with new product innovations

RECOVERY AND OPPORTUNITIES

Acceleration of decline after a better year in 2021

Photography enthusiasts and professionals now the main users of digital cameras

Digital camcorders unlikely to recover as consumers turn to other products

CATEGORY DATA

  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 makes a minor contribution to decline in an already struggling category

Opposing trends for categories within portable players

Sony's share declines due to its lead in a poorly performing category

RECOVERY AND OPPORTUNITIES

Rebound in 2021 and rising growth due to wireless speakers and economic recovery

Continued declines for products which can be replaced with other devices

Portability is the main advantage of wireless speakers

CATEGORY DATA

  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Mobile phones declines due to cautious consumers and store closures

Oppo and Vivo continue their expansion, threatening the leader Samsung

New entrant Realme has a successful first couple of years

RECOVERY AND OPPORTUNITIES

New government policy set to boost sales of smartphones

Better internet access and the rise of e-commerce will contribute to growth

Gaming and camera features set to be the leading innovations in smartphones

CATEGORY DATA

  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

No decline expected as health-consciousness helps to maintain growth

Players attract consumers with activity-specific products

Samsung continues to lead thanks to its wide product range

RECOVERY AND OPPORTUNITIES

Rising health-consciousness and pent-up demand set to contribute to growth

Activity bands set to remain popular amongst price-sensitive consumers

Garmin expected to do well with targeted products in value terms

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025