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表紙
市場調查報告書

印度的消費者保健品市場

Consumer Health in India

出版商 Euromonitor International 商品編碼 254151
出版日期 內容資訊 英文 103 Pages
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價格
印度的消費者保健品市場 Consumer Health in India
出版日期: 2020年10月27日內容資訊: 英文 103 Pages
簡介

印度的消費者保健品市場2015年的成長率,比2014年微增。消費者的健康知識的增加,及廠商方面的推銷活動等,成為市場成長的要素。還有隨著勞工人口的增加和生活的忙碌化,想以自我治療痊癒疾病這樣的趨勢正在增強。

本報告提供印度的消費者保健品 (一般用醫藥品) 市場相關分析、整體結構與趨勢,再加上主要企業簡介 (企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭力、未來展望等調查評估。

印度的消費者保健品市場:產業概要

  • 摘要整理
    • 消費者保健品市場2015年也穩定成長
    • 自我投藥和健康和保健,廣泛普及到城市居民
    • 藥草和傳統產品的銷售額持續擴大
    • 藥局現在仍壟斷流通管道
    • 體重管理產品促進今後的市場成長
  • 主要的趨勢與發展
    • 健康意識高的消費者增加
    • 藥草/傳統產品的普及
    • 現代零售連鎖店受到歡迎
  • 各地區的主要趨勢、發展
    • 東部、東北部印度
    • 北部印度
    • 南部印度
    • 西部印度
  • 農村和都市區的主要趨勢、發展
  • 市場指標
  • 市場資料
  • 附錄
    • OTC (一般藥) 的登記與分類
    • 維他命、營養補充品的登記與分類
    • 自我投藥/自我治療和預防醫療
  • 資訊來源

企業簡介

  • Dabur India Ltd
  • Emami Ltd
  • Heinz India Pvt Ltd
  • Herbalife International India Pvt
  • The Himalaya Drug Co

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 成人用口腔保健用品
  • 止痛藥
  • 安眠劑
  • 咳嗽、感冒、過敏 (花粉症) 治療藥
  • 藥用皮膚保養品用品
  • 消化劑
  • 眼睛保健品用品
  • NRT (尼古丁替代療法) 戒煙輔助劑
  • 創傷護理用品
  • 運動營養補充品
  • 維他命、營養補充品
  • 體重管理產品
  • 藥草/傳統產品
目錄
Product Code: CHIN

The COVID-19 pandemic is having a marked impact on the Indian consumer health market, though it is exerting a contrasting influence across categories. Some OTC categories, such as systemic analgesics, have benefited from consumer demand for products providing instant relief during a time of uncertainty and anxiety. Meanwhile, Ayurvedic dietary supplements with an immunity boosting positioning have seen a surge in demand, supported by consumer interest in natural products and a longing for the fa...

Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Weaker demand for topical analgesics

Adult acetaminophen benefits from demand for fever medication

Pandemic places increasing cost pressures on manufacturers

RECOVERY AND OPPORTUNITIES

Positive outlook for topical analgesics

Younger consumers key to growth in analgesics

Stronger distribution will contribute to growth

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Fast relief products favoured over traditional formats

Home seclusion contributes to dip in growth

Procter & Gamble retains lead as lockdown affects supply chain

RECOVERY AND OPPORTUNITIES

Ayurvedic tradition provides potential for revival of natural trend

Pollution set to generate demand for cough, cold and allergy (hay fever) remedies

Potential for further expansion of online pharmacies

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lack of eating out hits sales, but irregular lockdown habits generate demand

Travel restrictions undermine demand for motion sickness remedies

Leaders adapt marketing to lockdown

RECOVERY AND OPPORTUNITIES

Holistic approaches threaten OTC digestive remedies, but there are opportunities for herbal/traditional products

"Vocal for Local" campaign presents opportunities for domestic companies

Return to hectic lifestyles has potential to drive growth

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty diverts spending power away from dermatologicals

Competition from beauty brands

Leader adapts offer to changing competitive environment

RECOVERY AND OPPORTUNITIES

High levels of pollution create skin problems

Return to exercise set to boost demand

Blurring of boundaries between dermatologicals and beauty

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages smokers to quit

ENDS ban provides a boost for NRT smoking cessation aids

Cipla encourages consumers to quit during lockdown

RECOVERY AND OPPORTUNITIES

Health trend generating growth opportunities for NRT smoking cessation aids

Need for prescription for higher doses is an obstacle to development

Limited availability hinders diversification of the offer

CATEGORY INDICATORS

  • Table 35 Number of Smokers by Gender 2015-2020

CATEGORY DATA

  • Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts competition from home remedies

Economic impact of COVID-19 undermines demand

Local players gaining share as category becomes more fragmented

RECOVERY AND OPPORTUNITIES

High pollution levels increase incidence of eye problems

Electronic devices impact eye health

Eye implants could pose a threat to eye drops

CATEGORY DATA

  • Table 42 Sales of Eye Care by Category: Value 2015-2020
  • Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to lower demand for wound care

Johnson & Johnson benefits from strong brand recognition and extensive distribution

Multinationals dominate but small local players gain share

RECOVERY AND OPPORTUNITIES

Return to outdoor pursuits to generate demand for wound care

Young population offers potential for development

Little appeal for new players, while innovation focuses on the advanced segment

CATEGORY DATA

  • Table 48 Sales of Wound Care by Category: Value 2015-2020
  • Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for vitamins

Pandemic increases interest in Ayurvedic products

Leader sees surge in online demand, as new players enter the category

RECOVERY AND OPPORTUNITIES

Growing interest in vitamins, but challenge from alternative sources of nutrients

Enduring shift online

Ongoing interest in Ayurvedic products

CATEGORY DATA

  • Table 54 Sales of Vitamins by Category: Value 2015-2020
  • Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Immunity boosters see surge in demand

Challenging economic environment undermines demand

Interest in Indian traditions proves influential during the pandemic

RECOVERY AND OPPORTUNITIES

Ayurvedic products have an opportunity to kick on from increased demand during the pandemic

Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand

Health trend to present challenges as well as opportunities

CATEGORY DATA

  • Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown undermines demand for meal replacement products

Potential of e-commerce bolstered by COVID-19

Herbalife working to reinforce lead, while Zydus builds on Heinz acquisition

RECOVERY AND OPPORTUNITIES

Post lockdown concerns about fitness and body weight have potential to generate consumer interest

Return to hectic lifestyles should boost demand for supplement nutrition drinks

COVID-19 could lead to severe nutritional deficit

CATEGORY DATA

  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown limits availability of sports nutrition products

Low levels of consumer awareness

Leader facing challenges

RECOVERY AND OPPORTUNITIES

Increased participation in sport and exercise to present opportunities

Economic climate will present an obstacle to growth

Young population provides potential for expansion

CATEGORY DATA

  • Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Overall herbal/traditional products hit by demand for instant relief

Herbal/traditional dietary supplements benefits from growing interest in Ayurveda

Interest in Ayurvedic immunity boosters influencing competitive landscape

RECOVERY AND OPPORTUNITIES

Potential for further development of Ayurvedic products

Distribution to play a key role in emergence of herbal/traditional products

Category set to see increasing competition

CATEGORY DATA

  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Overall category adversely affected by pandemic, but increased interest in vitamins and dietary supplements

Parental inhibitions constrain growth, but demand rises during the pandemic

Companies target heightened demand in paediatric vitamins and dietary supplements

RECOVERY AND OPPORTUNITIES

Childhood malnutrition remains a significant problem in India

Parental focus on holistic prevention presents an obstacle to category development

Potential in novel formats beyond tablets and capsules

CATEGORY DATA

  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

2020 IMPACT