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市場調查報告書
印度的消費者保健品市場Consumer Health in India |
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| 出版商 | Euromonitor International | 商品編碼 | 254151 | ||||
| 出版日期 | 內容資訊 | 英文 103 Pages  |
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| 印度的消費者保健品市場 Consumer Health in India | ||
| 出版日期: 2020年10月27日 | 內容資訊: 英文 103 Pages |
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印度的消費者保健品市場2015年的成長率，比2014年微增。消費者的健康知識的增加，及廠商方面的推銷活動等，成為市場成長的要素。還有隨著勞工人口的增加和生活的忙碌化，想以自我治療痊癒疾病這樣的趨勢正在增強。
本報告提供印度的消費者保健品 (一般用醫藥品) 市場相關分析、整體結構與趨勢，再加上主要企業簡介 (企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭力、未來展望等調查評估。
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The COVID-19 pandemic is having a marked impact on the Indian consumer health market, though it is exerting a contrasting influence across categories. Some OTC categories, such as systemic analgesics, have benefited from consumer demand for products providing instant relief during a time of uncertainty and anxiety. Meanwhile, Ayurvedic dietary supplements with an immunity boosting positioning have seen a surge in demand, supported by consumer interest in natural products and a longing for the fa...
Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
MARKET DATA
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Weaker demand for topical analgesics
Adult acetaminophen benefits from demand for fever medication
Pandemic places increasing cost pressures on manufacturers
RECOVERY AND OPPORTUNITIES
Positive outlook for topical analgesics
Younger consumers key to growth in analgesics
Stronger distribution will contribute to growth
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Fast relief products favoured over traditional formats
Home seclusion contributes to dip in growth
Procter & Gamble retains lead as lockdown affects supply chain
RECOVERY AND OPPORTUNITIES
Ayurvedic tradition provides potential for revival of natural trend
Pollution set to generate demand for cough, cold and allergy (hay fever) remedies
Potential for further expansion of online pharmacies
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lack of eating out hits sales, but irregular lockdown habits generate demand
Travel restrictions undermine demand for motion sickness remedies
Leaders adapt marketing to lockdown
RECOVERY AND OPPORTUNITIES
Holistic approaches threaten OTC digestive remedies, but there are opportunities for herbal/traditional products
"Vocal for Local" campaign presents opportunities for domestic companies
Return to hectic lifestyles has potential to drive growth
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Economic uncertainty diverts spending power away from dermatologicals
Competition from beauty brands
Leader adapts offer to changing competitive environment
RECOVERY AND OPPORTUNITIES
High levels of pollution create skin problems
Return to exercise set to boost demand
Blurring of boundaries between dermatologicals and beauty
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 encourages smokers to quit
ENDS ban provides a boost for NRT smoking cessation aids
Cipla encourages consumers to quit during lockdown
RECOVERY AND OPPORTUNITIES
Health trend generating growth opportunities for NRT smoking cessation aids
Need for prescription for higher doses is an obstacle to development
Limited availability hinders diversification of the offer
CATEGORY INDICATORS
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lockdown boosts competition from home remedies
Economic impact of COVID-19 undermines demand
Local players gaining share as category becomes more fragmented
RECOVERY AND OPPORTUNITIES
High pollution levels increase incidence of eye problems
Electronic devices impact eye health
Eye implants could pose a threat to eye drops
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lockdown leads to lower demand for wound care
Johnson & Johnson benefits from strong brand recognition and extensive distribution
Multinationals dominate but small local players gain share
RECOVERY AND OPPORTUNITIES
Return to outdoor pursuits to generate demand for wound care
Young population offers potential for development
Little appeal for new players, while innovation focuses on the advanced segment
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for vitamins
Pandemic increases interest in Ayurvedic products
Leader sees surge in online demand, as new players enter the category
RECOVERY AND OPPORTUNITIES
Growing interest in vitamins, but challenge from alternative sources of nutrients
Enduring shift online
Ongoing interest in Ayurvedic products
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Immunity boosters see surge in demand
Challenging economic environment undermines demand
Interest in Indian traditions proves influential during the pandemic
RECOVERY AND OPPORTUNITIES
Ayurvedic products have an opportunity to kick on from increased demand during the pandemic
Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand
Health trend to present challenges as well as opportunities
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lockdown undermines demand for meal replacement products
Potential of e-commerce bolstered by COVID-19
Herbalife working to reinforce lead, while Zydus builds on Heinz acquisition
RECOVERY AND OPPORTUNITIES
Post lockdown concerns about fitness and body weight have potential to generate consumer interest
Return to hectic lifestyles should boost demand for supplement nutrition drinks
COVID-19 could lead to severe nutritional deficit
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lockdown limits availability of sports nutrition products
Low levels of consumer awareness
Leader facing challenges
RECOVERY AND OPPORTUNITIES
Increased participation in sport and exercise to present opportunities
Economic climate will present an obstacle to growth
Young population provides potential for expansion
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Overall herbal/traditional products hit by demand for instant relief
Herbal/traditional dietary supplements benefits from growing interest in Ayurveda
Interest in Ayurvedic immunity boosters influencing competitive landscape
RECOVERY AND OPPORTUNITIES
Potential for further development of Ayurvedic products
Distribution to play a key role in emergence of herbal/traditional products
Category set to see increasing competition
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Overall category adversely affected by pandemic, but increased interest in vitamins and dietary supplements
Parental inhibitions constrain growth, but demand rises during the pandemic
Companies target heightened demand in paediatric vitamins and dietary supplements
RECOVERY AND OPPORTUNITIES
Childhood malnutrition remains a significant problem in India
Parental focus on holistic prevention presents an obstacle to category development
Potential in novel formats beyond tablets and capsules
CATEGORY DATA
2020 IMPACT
