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表紙
市場調查報告書

越南的家電產品市場

Consumer Electronics in Vietnam

出版商 Euromonitor International 商品編碼 254148
出版日期 內容資訊 英文 78 Pages
訂單完成後即時交付
價格
越南的家電產品市場 Consumer Electronics in Vietnam
出版日期: 2020年10月19日內容資訊: 英文 78 Pages
簡介

隨著都市化的擴大和全國規模的現代化,越南的消費者的工作時間延長,在家庭娛樂花費的時間減少。許多消費者把1天的時間花在工作和上下班、跟下班回來的朋友相處,在家逗留的時間變短,回答因此使用家電產品的時間也變短的消費者增加,為此部分產品(Hi-Fi系統、DVD播放器等)的銷售額陷入負成長。

本報告提供越南的家電產品市場相關分析、整體結構與趨勢,再加上主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭力、未來展望等調查評估。

越南的家電產品市場:產業概要

  • 摘要整理
    • 消費者的購買行動的變化,和家電產品支出額的削減
    • 行動電話的普及率:都市區/農村的佔有率較量
    • 隨著社群網路的流行擴大,智慧裝置市場急速成長
    • 零售銷售額的成長率降低預測
  • 主要的趨勢與發展
    • 都市區佔銷售額大半的狀態持續
    • 消費者的購買行動變化,縮減對家電產品的家計支出額
    • 平板電腦/支援網路智慧型電視/智慧型手機帶給現有產品類別的威脅
    • 家電專賣店,保持流通管道的獨佔地位
  • 市場資料
  • 資訊來源

企業簡介

  • Nguyen Kim Trading JSC
  • Phu Nhuan Service JSC
  • Tran Anh Digital World JSC
  • Viettronics Tan Binh JSC (VTB)

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 電腦、週邊設備
  • 汽車娛樂設備
  • 家庭音響和劇院
  • 電視、錄放影機
  • 影像裝置
  • 行動電話
  • 可攜式播放器
  • 穿戴式電子產品
目錄
Product Code: CEVN

During the pandemic, Vietnamese people followed the government's direction quickly by staying at home and working from home as much as possible. This home seclusion drove significantly increasing demand for laptops, tablets and other IT accessories to aid the working and studying process. Indeed, the Ministry of Education and Training issued a policy for students to study online at home, meaning that parents had to buy smartphones, tablets or laptops to support their children.

Euromonitor International's‘Consumer Electronics in Vietnam report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Consumers develop work and study environments at home

Dell well positioned as laptops see greater demand

Thriving gaming culture intensifies during lockdown

RECOVERY AND OPPORTUNITIES

Companies to concentrate on high-end sales as general demand falls

Business sales to be boosted by global investment

Unit price growth to accelerate

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021

KEY DATA FINDINGS

2020 IMPACT

Home seclusion only mildly slows overall demand for in-car entertainment

In-dash media players supported by wealthier consumers during economic dip

Caska consolidates leadership while unit prices fall in in-dash media players

RECOVERY AND OPPORTUNITIES

Road bumps ahead for in-dash media players

Low necessity and smartphones to hamper speakers and navigation devices

Competition to intensify through innovation

CATEGORY DATA

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Store closures handicap sales but growth continues unabated in soundbars

Samsung strengthens in 2020 despite COVID-19 disruption

Online channel gaining more consumers' trust

RECOVERY AND OPPORTUNITIES

Home cinema and speaker systems offer the main potential

Pursuit of higher-quality devices set to remain strong

E-commerce on the rise but still faces key challenges

CATEGORY DATA

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Deep price cuts during the crisis spark high demand from stay-at-home consumers

Competition tightens further for leader Samsung

Streaming pushes video players further out the picture

RECOVERY AND OPPORTUNITIES

LCD TVs to remain dynamic thanks to rising incomes and competitive prices

Premium models have some potential, while big sports events will be key driver

E-commerce's importance enhanced by 2020 developments, but store-based retailers are still the dominant force

CATEGORY DATA

  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 disruption accelerates ongoing decline

Niches offer hope for digital cameras and camcorders

Canon's strong foundations see it fare better than rivals during 2020

RECOVERY AND OPPORTUNITIES

Smartphone usage to weaken demand for imaging devices further

Action and travel needs predicted to spur sales of smaller cameras

GoPro becoming part of consumers' adventures

CATEGORY DATA

  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Greater need for home entertainment during lockdown ramps up demand

Sony's glut of innovative launches drives its sales share up

Consumer reliance on smartphones deepens during pandemic, pushing out portable media players and e-readers further

RECOVERY AND OPPORTUNITIES

Growth in wireless speakers to remain dynamic as smartphone penetration rises

Some demand remains for portable media players, but the slide will steepen

Competition to intensify among the main players

CATEGORY DATA

  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

E-commerce's sales share to jump thanks to store closures and lower prices online

Mobile phones leadership still in the hands of innovative and proactive Samsung

Feature phones down but not out

RECOVERY AND OPPORTUNITIES

Vibrant volume sales growth for smartphones predicted, with the devices even more important because of COVID-19

Samsung Vina to be further challenged by growth in cheaper competition

Thirst for mobile gaming is strong and smartphones are responding

CATEGORY DATA

  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Pandemic intensifies focus on staying healthy, propelling sales growth for category

Prices slashed while e-commerce is increasingly influential

Younger generation drive sales

RECOVERY AND OPPORTUNITIES

Prices set to fall and analogue smartwatches set to shine

Pandemic impact on health-awareness likely to be long-lasting, fuelling deeper interest in wearable electronics

Younger consumers ready to invest more in the devices, while brick-and-mortar stores still hold the greatest sway

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2016-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2016-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025