Product Code: CEVN
In 2019, consumer electronics is seeing the slowest current value growth of the review period. With incomes having risen during the review period, consumers were better able to afford these items, especially with a wide range of promotional offers and financial assistance packages being on offer. As such, the demand for consumer electronics has already been fulfilled in many cases, leading to slower growth in 2018 and 2019. On the other hand, sales should still register strong growth in peak time.
Euromonitor International's‘ Consumer Electronics in Vietnam report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Growth Continues To Decelerate in 2019, With Producers Having To Work Harder To Sell To Device-sufficient Consumers
- Premium Sales Are Rising As Incomes and Living Standards Increase
- Aggressive and Sustained Advertising Characterises An Increasingly Competitive Landscape
- Internet Retailing Is Now A Major Channel in Consumer Electronics
- Achieving Volume Growth Will Be Tougher As Competition Increases and Consumers Have Less Need To Upgrade Their Devices
Market Data
- Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
- Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
- Summary 1 Research Sources
Headlines
Prospects
- the Rise in Working Professionals Creates Opportunities for Players in Laptops
- Despite Smartphone Ubiquity, Higher-level Tasks Keep Laptops and Tablets Relevant
- Producers Prioritise High-end Computers To Achieve Strong Value Growth
Competitive Landscape
- Dell and Hp Engage in Considerable Discounting To Boost Volume Sales
- Apple Is at the Top of the Tree in Tablets
- Domestic Brands Are Negligible As Consumers Prefer the Global Names
Category Data
- Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
- Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
- Table 16 Sales of Computers by Category: Business Volume 2014-2019
- Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
- Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
- Table 20 Sales of Laptops by Form Factor 2018-2019
- Table 21 Sales of Tablets by Operating System 2014-2019
- Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
- Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
- Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
- Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
- Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
- Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
- Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
- Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
- Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
- Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
- Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
- Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
- Table 34 Forecast Sales of Tablets by Operating System 2019-2024
Headlines
Prospects
- More Cars in Vietnam Ensure Healthy Volume Growth, Though In-car Navigation Continues To Play Second Fiddle To Smartphones
- In-dash Media Players Benefit From Consumers With Older and More Premium Cars
- Young Drivers Are the Key Demographic for In-car Speakers
Competitive Landscape
- A Diverse Range of In-dash Media Players Speaks Volumes for Caska
- Supporting the Most Popular Apps, and Working With Smartphones Rather Than Against Them, Is the Way To Appeal To Consumers
- the Presence of Strong Brands Is Lacking in In-car Navigation and In-car Speakers, While Store-based Retailers Benefit From Better-quality Products and Services
Category Data
- Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
- Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
- Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
- Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
- Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
- Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
- Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
- Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
- Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
- Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
- Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Headlines
Prospects
- Rising Spending Power Amplifies Consumer Demand for Home Cinema and Speaker Systems
- Home Cinema and Speaker Systems Are Increasingly Sociable and Smart
- Internet Retailing Is Becoming Popular in Urban Areas As Consumers Embrace Shopping Online
Competitive Landscape
- Samsung Succeeds Through Aggressive Advertising and Offering A Good Device for Everyone's Budget
- International Brands Win Hands Down Thanks To Their Global Recognition and High-level Innovation
Category Data
- Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
- Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
- Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
- Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
- Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
- Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
- Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
- Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
- Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
- Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
- Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Headlines
Prospects
- Televisions Increasingly Drive Overall Sales, Boosted by Rising Purchasing Power and Interest in New, Internet Smart Models
- the Bigger Screen Is Better for the Vietnamese, While Big Sporting Events Will Keep Sales Spiking
- Video Players Are Out of Sync With Connected Consumers
Competitive Landscape
- Samsung's Prolific Marketing and Promotion Helps To Cement Its Leadership
- Internationals Lead Through Consumer Recognition and Product Innovation, While Domestic Players Are Growing Through Cheaper Televisions
- Large Retail Chain Dienmayxanh Provides Opportunities for Further Rural Penetration
Category Data
- Table 57 Sales of Home Video by Category: Volume 2014-2019
- Table 58 Sales of Home Video by Category: Value 2014-2019
- Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
- Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
- Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
- Table 62 NBO Company Shares of Home Video: % Volume 2015-2019
- Table 63 LBN Brand Shares of Home Video: % Volume 2016-2019
- Table 64 Distribution of Home Video by Channel: % Volume 2014-2019
- Table 65 Forecast Sales of Home Video by Category: Volume 2019-2024
- Table 66 Forecast Sales of Home Video by Category: Value 2019-2024
- Table 67 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
- Table 68 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
- Table 69 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Headlines
Prospects
- Imaging Devices Now Rely on Travellers and Outdoor Enthusiasts, As the Casual User Prefers Their Smartphone
- Compact System Cameras Are the Most Promising Format in Digital Cameras As the Great Outdoors Beckons
- Mid-priced Digital Cameras Are Now in Focus
Competitive Landscape
- Canon Is the Clear Leader With A Vast Product Range, But Sony Is Strengthening
- Domestic Brands Cannot Overcome Barriers To Entry in Imaging Devices
- Gopro Captures Great Growth, With Mirrorless Cameras Getting in on the Action
Category Data
- Table 70 Sales of Imaging Devices by Category: Volume 2014-2019
- Table 71 Sales of Imaging Devices by Category: Value 2014-2019
- Table 72 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
- Table 73 Sales of Imaging Devices by Category: % Value Growth 2014-2019
- Table 74 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
- Table 75 NBO Company Shares of Imaging Devices: % Volume 2015-2019
- Table 76 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
- Table 77 Distribution of Imaging Devices by Channel: % Volume 2014-2019
- Table 78 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
- Table 79 Forecast Sales of Imaging Devices by Category: Value 2019-2024
- Table 80 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
- Table 81 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
- Table 82 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Headlines
Prospects
- Volume Growth Decelerates As Consumers Are Happy With Their Current Smartphones
- Vietnam's Young Population Drive Demand for Mid-priced Smartphones As Well As Fuelling the Gaming Craze
- Feature Phones Still Have Their Uses, While Internet Retailing Rings the Changes in Mobile Phone Distributions
Competitive Landscape
- Samsung Staves Off Mounting Pressure From Chinese Brands To Maintain Its Lead
- More Brands Are Upgrading To the High-end Price Band As Volume Growth Slows
- Major Store-based Retailers Are Being Undercut on Price
Category Data
- Table 83 Sales of Mobile Phones by Category: Volume 2014-2019
- Table 84 Sales of Mobile Phones by Category: Value 2014-2019
- Table 85 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
- Table 86 Sales of Mobile Phones by Category: % Value Growth 2014-2019
- Table 87 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
- Table 88 NBO Company Shares of Mobile Phones: % Volume 2015-2019
- Table 89 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
- Table 90 Distribution of Mobile Phones by Channel: % Volume 2014-2019
- Table 91 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
- Table 92 Forecast Sales of Mobile Phones by Category: Value 2019-2024
- Table 93 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
- Table 94 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
- Table 95 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Headlines
Prospects
- Wireless Speakers Throw Portable Players A Lifeline
- Smartphones Offer Good Audio and Reading Quality, Meaning Portable Media Players and E-readers Are Now Superfluous
- Sports Enthusiasts Prefer To Train To Music on Portable Media Players
Competitive Landscape
- Prolific in Its Output, Sony Now Leads Portable Players
- Divoom Leads the Promising Wireless Speakers Category, But Others Are Sensing the Opportunity There Too
- Discounting Is Expanding Online As Competition Rises
Category Data
- Table 96 Sales of Portable Players by Category: Volume 2014-2019
- Table 97 Sales of Portable Players by Category: Value 2014-2019
- Table 98 Sales of Portable Players by Category: % Volume Growth 2014-2019
- Table 99 Sales of Portable Players by Category: % Value Growth 2014-2019
- Table 100 NBO Company Shares of Portable Players: % Volume 2015-2019
- Table 101 LBN Brand Shares of Portable Players: % Volume 2016-2019
- Table 102 Distribution of Portable Players by Channel: % Volume 2014-2019
- Table 103 Forecast Sales of Portable Players by Category: Volume 2019-2024
- Table 104 Forecast Sales of Portable Players by Category: Value 2019-2024
- Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
- Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Headlines
Prospects
- Active Exercise Is More of A Priority for Consumers, Triggering Category Growth
- Slower Growth Is Posted As Prices Remain Out of Bounds for the Low-income Group
- Wearable Electronics Get the Best Reception From Young Consumers
Competitive Landscape
- Xiaomi Sets the Pace Again in Activity Wearables
- Samsung and Apple Cater To An Upper-income Niche
- Greater Exposure in Store-based Retailers Will Drive Further Interest and Sales
Category Data
- Table 107 Sales of Wearable Electronics by Category: Volume 2014-2019
- Table 108 Sales of Wearable Electronics by Category: Value 2014-2019
- Table 109 Sales of Wearable Electronics by Category: % Volume Growth 2016-2019
- Table 110 Sales of Wearable Electronics by Category: % Value Growth 2016-2019
- Table 111 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
- Table 112 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
- Table 113 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
- Table 114 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
- Table 115 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
- Table 116 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
- Table 117 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
