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市場調查報告書

菲律賓的家電產品市場

Consumer Electronics in the Philippines

出版商 Euromonitor International 商品編碼 254147
出版日期 內容資訊 英文 67 Pages
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菲律賓的家電產品市場 Consumer Electronics in the Philippines
出版日期: 2019年08月20日內容資訊: 英文 67 Pages
簡介

進入2013年,反映景氣的活躍,菲律賓國內的家電產品需求緩慢擴大。同年的菲律賓的GDP成長率上升7%,在東南亞中最成為高成長率的國家。儘管2013年末颱風的受害,經濟指標維持著高水準。景氣狀況也成為正向,那導至IT支出額的擴大。從零售業的觀點來看,家電產品的客戶層,分為新購買、利用特定的家電的人們,和從現有產品換成高階產品的人們,那使市場更為進化。

本報告提供菲律賓的家電產品市場相關分析、整體結構與趨勢,再加上主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭力、未來展望等調查評估。

菲律賓的家電產品市場:產業概要

  • 摘要整理
    • 家電產品市場的緩慢成長(2013年)
    • 由日本方式轉移至數位電視廣播
    • 低價格的產品主導家電產品的市場成長
    • 廠商開設地區流通管道,企圖改善農村的普及率
  • 主要的趨勢與發展
    • 消費者現在,也喜歡支援網路連接的多功能性、可攜式小工具
    • 最初的國產穿戴式設備的銷售
    • 家電專賣店現在也保持主要流通管道的地位
    • 想從國內企業購買產品的消費者增加
  • 市場資料
  • 定義
  • 資訊來源

企業簡介

  • Abenson Inc
  • Cosmic Technologies Inc
  • Maclin Electronics Inc
  • Star Appliance Center Inc

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 電腦、週邊設備
  • 汽車娛樂設備
  • 家庭音響和劇院
  • 電視、錄放影機
  • 影像裝置
  • 行動電話
  • 可攜式播放器
  • 穿戴式電子產品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CEPH

Consumer electronics in the Philippines registered volume and current value growth in 2019, although current value sales rose at a slower rate compared with 2018 owing to lower average unit growth as a result of widespread and continual promotions. The implementation of the Tax Reform for Acceleration and Inclusion Act (TRAIN) started in 2018 with the aim of redressing the country's tax system inequality. Therefore, those Filipinos with annual taxable income below PHP250,000.

Euromonitor International's‘ Consumer Electronics in Philippines report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Higher Purchasing Power Increases Living Standards, Benefiting Industry Growth
  • Smartphones Are Ever More Synced With Consumers' Lives
  • Microfinancing Removes A Purchasing Barrier, Boosting Sales Potential
  • Internet Retailing Has Potential for Long-term Growth, Underpinned by Online Lifestyles
  • Government Drive To Strengthen the Labour Market Is Good News for Consumer Electronics

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Computers and Peripherals Has Less Impetus for Growth in 2019, Though Laptop Sales Are Powering Up
  • Gaming Is Becoming Serious
  • Government Pledge To Improve It Skillset Is Good News for Business Laptops, Though Peripherals Are Seeing Less Demand

Competitive Landscape

  • Acer Aspires To Generate Value Growth Through Higher-end Laptops
  • Well-recognised and Trusted Big International Names Amass the Most Share, But Smaller Chinese Brands With Attractive Propositions Are on the Rise
  • Epson Is Top of the Printer Pile

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16 Sales of Computers by Category: Business Volume 2014-2019
  • Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20 Sales of Laptops by Form Factor 2018-2019
  • Table 21 Sales of Tablets by Operating System 2014-2019
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

  • Speed Bumps for Growth As New Cars Limit Demand and Smartphones Navigate
  • Manufacturers of In-car Navigation Turn To Smartphone Apps, While Also Focusing on Device Improvement
  • Non-grocery Specialists Are Key for Device Installation

Competitive Landscape

  • Carnavi Leads the Way, Offering Navigation for All in A Variety of Locations
  • Pioneer Is Still Raising the Roof for Drivers in In-dash Media Players
  • Players Go To E-commerce Sites To Tempt Bargain-hunting Consumers

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Volume Sales Growth Is Slight As More Consumers Get Their Music Fix Online
  • Economic Prosperity Keeps the Philippines An Attractive Market for Big Purchases
  • Store-based Retailing Reassures

Competitive Landscape

  • Affordable and Ubiquitous, Philips Leads Sales
  • Internationals Raise the Decibels Within Home Audio and Cinema

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Positive Economic, Retail and Financial Dynamics Signal Greater Demand for Lcd TVs
  • Oled TVs Is A High-end Category To Watch
  • Video Players Are Declining As People Fast-forward To Online Streaming

Competitive Landscape

  • Samsung Projects An Image of Quality
  • Big Third Party Websites Are Attracting Players Pursuing New Growth, While the Digital Switchover Could Boost Sales in Brick-and-mortar Stores
  • Sony and Lg Try To Outdo One Another in the Elite Oled TVs Category

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2014-2019
  • Table 58 Sales of Home Video by Category: Value 2014-2019
  • Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

  • the Social Media Lifestyle Is Mostly Marginalising Imaging Devices
  • Capturing the More Advanced User Is A Must Amid Smartphone Dominance
  • the Specialist In-store Experience Gives Consumers Greater Exposure To Devices

Competitive Landscape

  • Canon Is A Vivid Leader, Combining Advanced Cameras With Modern Strategies
  • Internationals Keep Local Brands Out the Frame

Category Data

  • Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73 Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

  • Consumers' Deepening Pockets Boost Demand for Mid-priced Smartphones With Quality Cameras
  • Larger Screens Are Wanted As Smartphone Usage Diversifies
  • Celebrity Endorsement Is A Smart Move for Smartphones

Competitive Landscape

  • Cosmic Lets Consumers Cherry-pick From A Wide Range of Affordable Mobile Phones
  • Chinese Brands Are Changing Perceptions and Gaining Share
  • Consumers Increasingly Value Quality Over Price, While Domestic Players Will Attempt To Reach More of Them Through Channel Expansion

Category Data

  • Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86 Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

  • Wireless Speakers Grow Thanks To Being on the Same Wavelength As Smartphones
  • the Philippines Is Getting Smarter, Though Connectivity Still Needs To Improve To Attract the Biggest Innovators

Competitive Landscape

  • Jbl Wireless Speakers Resonate With Consumers the Most
  • Local Names Do Not Make Much Sound in Portable Players, Though Internationals Are Increasingly Muted Too As They Invest in Other Devices
  • Store-based Retailers Are Still Favoured, But Internet Retailers Are Gaining Share

Category Data

  • Table 98 Sales of Portable Players by Category: Volume 2014-2019
  • Table 99 Sales of Portable Players by Category: Value 2014-2019
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Growing Health-awareness and Improving Technology Could Get Sales in Top Shape
  • More Consumers Want To Get Fit in Style, Segmenting Marketing Efforts Further
  • Prices Vary Considerably Across Categories, With Smart Wearables the Most Expensive, Reflecting Its Diverse Technology

Competitive Landscape

  • New Leader Apple Looks To Go the Distance in Smart Wearables, While Fitbit Heads Activity Wearables With Slimline Prices
  • Domestic Players Struggle To Keep Up the Pace, As Internationals Make the Devices Even Smarter

Category Data

  • Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2016-2019
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2016-2019
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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