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市場調查報告書

日本的美容、個人保養用品市場

Beauty and Personal Care in Japan

出版商 Euromonitor International 商品編碼 254145
出版日期 內容資訊 英文 117 Pages
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日本的美容、個人保養用品市場 Beauty and Personal Care in Japan
出版日期: 2018年05月14日 內容資訊: 英文 117 Pages
簡介

2014年時,日本的美容、個人保養用品在連續3年正成長之中。因為景氣前景光明,奢侈品的市場佔有率擴大。隨著消費稅的提高產生期限前購買需求,許多消費者在增稅前為大量購買奔走。許多零售業者面臨增稅伴隨的銷售額降低,不過,在整體上業績有擴大趨勢。

本報告提供日本的美容、個人保養用品市場相關分析、整體結構、趨勢,再加上主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各產品市場趨勢、競爭力、未來展望等調查評估。

日本的美容、個人保養用品市場:產業概要

  • 摘要整理
    • 日本的美容、個人用品市場穩定成長 (2014年)
    • 推進高齡化的應對的國內廠商
    • 來自亞洲各國的觀光客增加,也帶給國內的美容、個人用品市場利益
    • 資生堂維持市場首位
    • 美容、個人用品的銷售額,預計到2019年僅限於一定水準
  • 主要的趨勢與發展
    • 訪日觀光客的增加,成為美容、個人用品市場強力成長促進力
    • 日本的美容、個人用品企業,迫於應對高齡化社會
    • 「天然性」、「無∼」、「有機性」產品的大受歡迎
  • 市場資料
  • 資訊來源

企業簡介

  • Fancl
  • 花王
  • Mandom
  • 資生堂

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 嬰幼兒、兒童專用用品
  • 衛浴用品
  • 彩妝品
  • 體香消臭劑
  • 脫毛劑
  • 香氛(香水)
  • 護髮用品
  • 男性化妝品市場
  • 口腔衛生(口腔護理)用品
  • 護膚用品
  • 防曬用品
  • 美容套組/套件

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CTJP

Growth was seen in beauty and personal care in 2017 with continued demand from inbound tourists and stable domestic demand. The Japan National Tourism Organization reported that 29 million people visited Japan in 2017, the highest number in history, with records having been beaten for five consecutive years. Furthermore, the Japanese government has set a goal to reach 40 million tourists annually by 2020, when Japan will host the Tokyo Olympics and Paralympics.

Euromonitor International's Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Continued Growth Supported by Tourists and Stable Domestic Demand

Success Continues To Be Seen in Products With Added Value Or Unique Positioning

Domestic Players Continue To Lead Beauty and Personal Care

Innovative Anti-ageing Skin Care Products Put A Focus on Efficacy

Positive Growth Forecast From Continuation of Existing Trends

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Continued Birth Rate Drop Leads To Inevitable Shrinking of Baby and Child-specific Products

Sun Care Shows the Strongest Growth

Competitive Landscape

Pigeon Corp Maintains Its Strong Share

Kao Corp's Merries Introduces A Skin Care and Toiletries Line

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Growing Focus on In-bath Skin Moisturising

Foam-type Body Wash and Liquid Soap Shows A Gradual Increase

Bath Additives Continues To Add Value Leading To Unit Price Increase

Competitive Landscape

Kao Corp Continues To Lead Bath and Shower

Lion Corp Shows the Strongest Value Share Growth

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Ageing Society Demands Different Strategy by Generation

Instagram Has Increasingly More Influence on Young Consumers

Competitive Landscape

Shiseido Co Ltd Continues To Lead Japanese Colour Cosmetics

Kose Corp Increases Its Share by Offering A Wide Colour Variety

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Headlines

Prospects

Growth Supported by Rising Awareness of Sumehara

Premium Products Stop Unit Price From Dropping

Different Deodorant Types for Different Occasions

Competitive Landscape

Nivea-kao Co Ltd Continues To Lead Deodorants

Long-established Players Show the Strongest Growth

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2012-2017
  • Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 47 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

Volume Sales Fall Due To Population Decline

Demand for Professional Hair Removal Services and Electric Appliances Continues

Unit Price Increase and Product Variety Are Key for Growth in Women's Razors and Blades

Competitive Landscape

Schick Japan Co Ltd Continues To Lead Depilatories

Procter & Gamble Sees Strong Growth With Innovative Products

Category Data

  • Table 50 Sales of Depilatories by Category: Value 2012-2017
  • Table 51 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 53 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 54 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 55 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

Department Store Sales Thrive

Competition With Fragrance Alternatives

"odourless" Becomes A Threat To Growth

Competitive Landscape

Chanel SA Continues To Lead Fragrances in 2017

Fits Corp Kk Remains Strong in Mass Fragrances

Category Data

  • Table 57 Sales of Fragrances by Category: Value 2012-2017
  • Table 58 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 59 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 60 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 63 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Botanical Concept Matures in Shampoos and Conditioners

Mass Products Use Higher Unit Price for A More Premium Feel

Competitive Landscape

Kao Corp Continues To Lead Hair Care

Procter & Gamble Struggles To Maintain Presence

Category Data

  • Table 65 Sales of Hair Care by Category: Value 2012-2017
  • Table 66 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 67 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 68 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
  • Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 73 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 74 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 75 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Men's Bath and Shower Shows Strong Growth

Rising Awareness of Men's Skin Care

Multifunctional Products Gain Popularity To Save Time

Competitive Landscape

Mandom Corp Continues To Lead Men's Grooming in 2017

New Players Create Fragmentation

Category Data

  • Table 78 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 79 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Factors Enhancing Toothpaste's Development

the Need for Fresh Breath Rises Among Young Customers

Competitive Landscape

Lion Corp Continues To Lead

Domestic Players Challenged by New Legislation

Category Data

  • Table 87 Sales of Oral Care by Category: Value 2012-2017
  • Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 89 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Wrinkle Reduction Brings Tremendous Success for Anti-agers

Powerful Demand From Tourists Supports Skin Care Growth

Diversified Unit Price Performance

Competitive Landscape

Domestic Players Continue To Dominate

Shiseido Co Ltd Maintains the Leading Position

Pola Cosmetics Rapidly Gains Share in Skin Care

Category Data

  • Table 100 Sales of Skin Care by Category: Value 2012-2017
  • Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Sun Protection Continues To Dominate Sun Care in 2017

Uv Care Associated With Anti-ageing

Products With Natural Ingredients Gain Attention

Competitive Landscape

Shiseido Co Ltd Continues To Lead Sun Protection

Kao Corp Gradually Increases Its Share With New Brand Launches

Manufacturers Offer Multifunctional Sun Care Products for Longer, Everyday Use

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2012-2017
  • Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 118 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 119 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 121 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Strong Focus on Anti-ageing and Skin Care

Tourists and Department Store Sales Support Growth

Continuing Growth of the Female Workforce

Competitive Landscape

Shiseido Co Ltd Remains Strong

Pola's Growth Most Significant

Noticeable Growth in Imported Products

Category Data

  • Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Drugstores Remains the Key Channel

Mid-priced Products Suffer Because of Price Polarisation

Competitive Landscape

Kao Corp Continues To Lead

Popularity of Sns Creates Opportunity for Small Brands

Category Data

  • Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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