Cover Image
市場調查報告書

中國的手錶市場

Watches in China

出版商 Euromonitor International 商品編碼 251399
出版日期 內容資訊 英文 15 Pages
訂單完成後即時交付
價格
Back to Top
中國的手錶市場 Watches in China
出版日期: 2018年07月11日 內容資訊: 英文 15 Pages
簡介

本報告提供中國的手錶市場相關分析、過去5年的市場趨勢(銷售量、銷售額)的實際成果值,及今後5年的預測值、市場競爭情形(市場佔有率等)、主要企業、品牌簡介和行動等調查評估。

類別分析

  • 標題
  • 市場趨勢
  • 競爭環境
  • 未來展望
  • 分類資料

企業簡介

  • Gucci (china) Trading Ltd
  • Shenzhen Tian Wang Electronics Co Ltd

產業概要:個人裝飾品

  • 摘要整理
  • 主要的趨勢與發展
  • 市場資料
  • 定義
  • 資訊來源

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: PLGCNwa

Thanks to recovery in the Chinese economy and consumers trading up, demand for high-quality watches increased - exports of Swiss watches to mainland China witnessed a slight rebound over the review period. Many Chinese consumers with improving living standards are inclined to purchase mid- and higher-priced watches to express their personal taste and social status. Watches is expected to continue to register healthy retail value growth over the forecast period.

Euromonitor International's Watchesin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

Trend Towards Premiumisation Continues

Sports-themed Products With Enhanced Functionality Appeal To Young Consumers

Omni-channel Is Emerging and on the Rise in Local Watch Market

Competitive Landscape

Swatch Group China Remains the Leader in 2017

International Brands Lead and Domestic Players Try To Catch Up

Category Data

  • Table 1 Sales of Watches by Category: Volume 2013-2018
  • Table 2 Sales of Watches by Category: Value 2013-2018
  • Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
  • Table 4 Sales of Watches by Category: % Value Growth 2013-2018
  • Table 5 Sales of Watches by Price Band: Volume 2013-2018
  • Table 6 Sales of Watches by Price Band: Value 2013-2018
  • Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
  • Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
  • Table 9 NBO Company Shares of Watches: % Value 2013-2017
  • Table 10 LBN Brand Shares of Watches: % Value 2014-2017
  • Table 11 Distribution of Watches by Format: % Value 2013-2018
  • Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
  • Table 13 Forecast Sales of Watches by Category: Value 2018-2023
  • Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
  • Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
  • Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
  • Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
  • Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
  • Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Executive Summary

Premiumisation Contributes To Retail Value Growth

Personalisation Appeals To Local Consumers

Competition Intensifies

Internet Retailing Registers Strong Value Growth While Department and Specialist Stores Dominate Overall Distribution

Steady Growth in Value Sales of Personal Accessories Over the Forecast Period

Market Data

  • Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
  • Table 21 Sales of Personal Accessories by Category: Value 2013-2018
  • Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
  • Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
  • Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
  • Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
  • Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
  • Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
  • Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources
Back to Top