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市場調查報告書

玩具、遊戲市場:趨勢、發展、預測

Toys and Games: Global Trends, Developments and Prospects

出版商 Euromonitor International 商品編碼 233121
出版日期 內容資訊 英文 43 Pages
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玩具、遊戲市場:趨勢、發展、預測 Toys and Games: Global Trends, Developments and Prospects
出版日期: 2016年08月12日內容資訊: 英文 43 Pages
簡介

本報告提供全球玩具、遊戲市場相關調查分析、市場現狀、成長領域和變化的推動因素、競爭環境、主要企業領導品牌等驗證、5年市場預測,為您概述為以下內容。

目錄

  • 簡介
  • 各地區的實際成果
  • 傳統的玩具、遊戲
  • 電玩遊戲
  • 流通管道分析
  • 成功的判斷標準

調查對象

  • 傳統的玩具、遊戲、電玩遊戲

調查內容

  • 市場規模(變化與預測)
  • 企業佔有率
  • 流通資料

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目錄
Product Code: TGTOYS

Macroeconomic instability had a profound negative impact on toy sales in some of the biggest emerging markets in 2015. However, strong sales of licensed toys, particularly Star Wars-related merchandise, have supported growth globally. Licensing, combined with favourable demographic trends in emerging markets, indicates a positive the long-term outlook for traditional toys and games. Mainstream adoption of AR/VR and integration of technology into traditional toys will drive growth in video games.

Euromonitor International's Toys and Games: Global Trends, Developments and Prospects global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Global Overview of Toys and games
  • Slowdown in Emerging Markets
  • Licensing emerges as a growth driver
  • Next Generation Play
  • Report Definitions
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