Bath and Shower - Country Reports
|浴室·淋浴用品市場:各國報告系列 Bath and Shower - Country Reports|
The series is a collection of reports providing data on Bath and Shower Products market by country or region. It includes the overview of each country and the economical/environmental factors influencing the current and future trends in local market. It also covers the industry structures, the company market share, and the profile of major players of local markets worldwide.
Through the use of the excellent industry knowledge, the reports help clients understand the market potentials, measure their opportunity and develop successful strategies.
EXAMPLE Country Report
The following is the table of contents of one selected report in the series and serves as an example of the typical items covered in each country report. Certain sections in each report may be removed or altered based on the availability and relevance of data.
Bath and Shower in Switzerland
As the Swiss lead increasingly stressful lives, the quest for relaxation thrives. Many consumers attempt to relax through indulging in products with wellness-like attributes such as aromatherapy shower gel or relaxing bath additives. Many products within bath and shower also appeal to consumers by promising cosmetic advantages such as healthier younger-looking skin.
In 2010, Beiersdorf (Switzerland) AG maintained its leadership of bath and shower in 2010 with its brand Nivea Bath Care with 16% value share. Unilever Schweiz GmbH was the second best performing company with 14 % value share, followed by Colgate-Palmolive AG with 13% value share.
Private label products will play an increasingly important role within Swiss bath and shower. Migros, Coop and Denner have already experienced success with their private label products. As retailers from surrounding countries enter the category such as the German drugstore chain Mueller or German grocery giants Aldi and Lidl, even more private label products will hit the shelves.