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市場調查報告書

全球啤酒市場:新的拂曉

Beer Corporate Overview: Is Bigger Still Better?

出版商 Euromonitor International 商品編碼 205206
出版日期 內容資訊 英文 36 Pages
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全球啤酒市場:新的拂曉 Beer Corporate Overview: Is Bigger Still Better?
出版日期: 2016年11月25日內容資訊: 英文 36 Pages
簡介

全球啤酒市場正處於轉換期。主要類別都面臨了市場成熟化、宏觀經濟的逆境、精釀啤酒部門的急速成長、葡萄酒·烈酒的市場佔有率蠶食等課題。新興國家市場雖然也有價格變動、主要品牌市場支配低落等課題,但考慮到其高收益率,相信未來重要性將比以往都要日益增高。

本報告提供全球啤酒市場相關資料,提供各類別主要趨勢,機會,未來預測調查彙整,為您概述為以下內容。

簡介

全球啤酒市場

窖藏啤酒

黑啤酒

烈性黑啤酒

精釀啤酒

低酒精/非酒精性啤酒

未來展望

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目錄
Product Code: ADBEER

A-B InBev's acquisition of SABMiller has created an industry behemoth controlling over a quarter of the global beer market. At the same time, heritage-driven microbrewer offerings continue to reshape the landscape, as their popularity becomes entrenched in key mature markets and expands geographically. What are the opportunities for brewers operating in this polarised environment, against the backdrop of macroeconomic volatility and volume stagnation?

Euromonitor International's Beer Corporate Overview: Is Bigger Still Better? global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Euromonitor International
  • November 2016
  • Introduction
  • The Global Picture Post-Megabrew
  • What's Next for Brewers?
  • Diversification in Detail
  • The Future
  • Report definitions
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