Product Code: ADID
The implementation of various lockdown measures introduced by the Indonesian government due to the emergence of COVID-19 has had a significant impact on demand through on-trade establishments in Q2 2020 across the market with most categories behaving in a similar manner. On-trade had been recording dynamic volume growth rates over the review period, driven by increasing acceptance towards drinking alcoholic drinks in public and the increasing lifestyle trend of socialising in horeca outlets. How...
Euromonitor International's‘Alcoholic Drinks in Indonesia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Strengthening demand through on-trade in 2019 supported by increasing acceptance of public drinking and mixology trend
Multi Bintang retains dominance of alcoholic drinks in 2019, although players in more dynamic niche areas continue to gain volume share
Easing of lockdown measures likely to support tentative return to on-trade from 2021, resulting in immediate drop in demand for off-trade
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
- Summary 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 3 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Niche areas of beer continue to perform strongly, attracting new consumer groups and more discerning and affluent Indonesians
Strong off-trade sales for non-alcoholic beer supported by distribution through convenience stores
Beer remains a highly consolidated competitive landscape in 2019 amongst two major players
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
- Summary 4 Lager by Price Band 2019
- Table 17 Number of Breweries 2014-2019
CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2014-2019
- Table 19 Sales of Beer by Category: Total Value 2014-2019
- Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
- Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
- Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
- Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
- Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
- Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Still light grape wine continues to gain in popularity amongst Indonesians to the detriment of fruit and herbal wine
Other sparkling wine continues to record strong performance in 2019, driven by on-trade celebrations
Despite dominance of Perindustrian Bapak Djenggot in 2019, smaller more dynamic players offering still light grape wine gain further share
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
- Table 33 Sales of Wine by Category: Total Volume 2014-2019
- Table 34 Sales of Wine by Category: Total Value 2014-2019
- Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
- Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
- Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
- Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
- Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
- Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
- Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
- Table 48 GBO Company Shares of Champagne: % Total Volume 2015-2019
- Table 49 NBO Company Shares of Champagne: % Total Volume 2015-2019
- Table 50 LBN Brand Shares of Champagne: % Total Volume 2016-2019
- Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
- Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
- Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
- Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
- Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
- Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
- Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
- Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
- Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
- Table 60 Forecast Sales of Wine by Category: Total Volume 2019-2024
- Table 61 Forecast Sales of Wine by Category: Total Value 2019-2024
- Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Soju continues to record impressive performance with increasing acceptance through off-trade in 2019
On-trade sales of white spirits particularly supported by mixology trend in Indonesia with female consumers increasingly attracted to sophisticated cocktails
Diageo retains overall leadership due to wide product portfolio of globally-renowned brands in 2019 while Hite Jinro continues to post strong performance due to dominance of the dynamic soju
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 5 Benchmark Brands 2019
CATEGORY DATA
- Table 64 Sales of Spirits by Category: Total Volume 2014-2019
- Table 65 Sales of Spirits by Category: Total Value 2014-2019
- Table 66 Sales of Spirits by Category: % Total Volume Growth 2014-2019
- Table 67 Sales of Spirits by Category: % Total Value Growth 2014-2019
- Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
- Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
- Table 73 Sales of White Rum by Price Platform: % Total Volume 2014-2019
- Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
- Table 75 Sales of English Gin by Price Platform: % Total Volume 2014-2019
- Table 76 Sales of Vodka by Price Platform: % Total Volume 2014-2019
- Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
- Table 78 GBO Company Shares of Spirits: % Total Volume 2015-2019
- Table 79 NBO Company Shares of Spirits: % Total Volume 2015-2019
- Table 80 LBN Brand Shares of Spirits: % Total Volume 2016-2019
- Table 81 Forecast Sales of Spirits by Category: Total Volume 2019-2024
- Table 82 Forecast Sales of Spirits by Category: Total Value 2019-2024
- Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Cider continues to gain acceptance through on-trade due to rising lifestyle trend of socialising over drinks Indonesia
Offering competition to other low alcohol sweet-flavoured drinks, cider's high unit price following the increasing excise tax results in slower demand in 2019
Indosarnia retains dominance of cider in 2019 due to first-mover advantage but local production by major players could offer price competition moving forward
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
- Table 85 Sales of Cider/Perry: Total Volume 2014-2019
- Table 86 Sales of Cider/Perry: Total Value 2014-2019
- Table 87 Sales of Cider/Perry: % Total Volume Growth 2014-2019
- Table 88 Sales of Cider/Perry: % Total Value Growth 2014-2019
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
- Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
- Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
- Table 96 Forecast Sales of Cider/Perry: Total Volume 2019-2024
- Table 97 Forecast Sales of Cider/Perry: Total Value 2019-2024
- Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Weakening performance in 2019 due to waning interest in dominant spirit-based RTDs through on-trade due to competition from mixology trend
Wine-based RTDs offers only positive performance, dominated by off-trade
Perindustrian Bapak Djenggot strengthens overall leadership in 2019 despite strong presence of locally-produced Smirnoff Ice
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
- Table 100 Sales of RTDs by Category: Total Volume 2014-2019
- Table 101 Sales of RTDs by Category: Total Value 2014-2019
- Table 102 Sales of RTDs by Category: % Total Volume Growth 2014-2019
- Table 103 Sales of RTDs by Category: % Total Value Growth 2014-2019
- Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
- Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
- Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 108 GBO Company Shares of RTDs: % Total Volume 2015-2019
- Table 109 NBO Company Shares of RTDs: % Total Volume 2015-2019
- Table 110 LBN Brand Shares of RTDs: % Total Volume 2016-2019
- Table 111 Forecast Sales of RTDs by Category: Total Volume 2019-2024
- Table 112 Forecast Sales of RTDs by Category: Total Value 2019-2024
- Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
