表紙
市場調查報告書

中國美容・個人保養用品市場

Beauty and Personal Care in China

出版商 Euromonitor International 商品編碼 195801
出版日期 內容資訊 英文 141 Pages
訂單完成後即時交付
價格
中國美容・個人保養用品市場 Beauty and Personal Care in China
出版日期: 2020年06月24日內容資訊: 英文 141 Pages
簡介

本報告針對中國美容・個人保養用品市場,提供整體市場規模、市場動向、各種資料、種類分類市場動向、競爭環境、預測詳細調查分析、主要企業分析,目錄介紹如下。

中国美容・個人保養用品市場

  • 摘要整理
  • 主要動向與發展
  • 地區分類主要動向與發展
  • 市場資料
  • 附錄
  • 定義

國内企業分析

  • Amway (China) Co Ltd
  • L'Oreal China
  • Nu Skin (China) Daily-Use & Health Products Co Ltd
  • Procter & Gamble (Guangzhou) Ltd
  • Sephora (Shanghai) Cosmetic Co Ltd
  • Shanghai Jahwa United Co Ltd
  • Shiseido China Co Ltd

嬰兒照護用品

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

沐浴用品

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

彩妝

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

除臭劑

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

脫毛劑

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

芳香劑

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

護髮用品

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

男用化菻~

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

口腔衛生用品

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

美容・個人保養用品套組

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

護膚用品

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

防曬用品

  • 標題
  • 動向
  • 競爭環境
  • 預測
  • 種類分類資料

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CTCN

In response to COVID-19 China imposed a strict lockdown which resulted in stores being closed and consumers being forced to remain at home. As a result, many areas of beauty and personal care have seen sales growth slow considerably in 2020. With consumers forced to work from home and social engagements being put on hold personal grooming has become less of a priority with consumers therefore reducing their spending on products such as colour cosmetics and fragrances. Nevertheless, the rapid dev...

Euromonitor International's‘Beauty and Personal Care in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Euromonitor International

July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

E-commerce a key driver of growth in beauty and personal care in 2019

Competitive landscape intensifies as domestic players make significant inroads

A young and engaged audience offers strong potential for the future of beauty and personal care in China

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Domestic players helping to build trust and loyalty in mass beauty and personal care in 2019

Mass hair care stagnates in 2019 as consumers switch to premium options

L'Oreal on the rise thanks to investment in popular influencers and celebrities

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

E-commerce helps drive dynamic growth in premium beauty and personal care in 2019

Salon brands on the rise as consumers look for more from their hair care

Leading players deliver excellent results in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Parents from lower-tier cities contribute to the boom in sales

Aveeno on the rise as consumers invest in baby and child-specific toiletries

Natural and scientifically-prove claims prove popular with parents

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers continue trading up from basic products in 2019 as living standards improve

Pinduoduo and livestreaming driving e-commerce in bath and shower with consumers attracted to promotions and discounts

Procter & Gamble hires popular livestreaming host while local players dominate liquid soap with omnichannel approach

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Colour cosmetics continues to see growing demand in 2019 as make-up routines become more complex

E-commerce booming while make-up tutorials drive demand for colour cosmetics

L'Oreal leads the way with an increased focus on the younger generation

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants remains a niche area in 2019 due to biological and cultural factors

Deodorant sprays most popular format in 2019 offering several benefits

Nivea takes the lead thanks in part to the positive perception of the brand

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing importance placed on personal grooming driving growth of depilatories in 2019

More usage occasions and wider distribution key to growth

Leading brands retain a stronghold with strong marketing and distribution key

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 62 Sales of Depilatories by Category: Value 2014-2019
  • Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

2019 smells of success as Millennials embrace premium fragrances

Chanel opens official Tmall store in 2019 as e-commerce flourishes

International players invest in the category's potential while local players launch interesting novelties

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 69 Sales of Fragrances by Category: Value 2014-2019
  • Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers continue to invest in their hair in 2019 to achieve colour and vitality

Premium segment booming in 2019 as local players enter the fray

Adolph benefits from strong distribution while Kerastase sees sales spike as it launches Tmall store

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 77 Sales of Hair Care by Category: Value 2014-2019
  • Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Men's grooming on the rise in 2019 as local brands look to reach younger men with tailored products

Appearance-focused Millennials key to the development of men's grooming

New product development and innovative marketing helping to drive interest and demand in men's grooming

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 90 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 91 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 94 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 95 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 97 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 98 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers continue to invest in more advanced oral care products in 2019

Consumers going electric as prices fall and competition intensifies

Competition intensifies as local and multinational brands go head to head

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 99 Sales of Oral Care by Category: Value 2014-2019
  • Table 100 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 101 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 102 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 103 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 104 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 105 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 107 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 108 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 110 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

'Skintellectuals' driving demand for more advanced formulas as anti-agers sees explosive growth in 2019

E-commerce offers huge potential to both new and existing brands

Skin care the height of activity as local and international players fight for share with e-commerce being the key battleground

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 112 Sales of Skin Care by Category: Value 2014-2019
  • Table 113 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 119 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 120 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 121 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 125 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Sun protection becoming more advanced as sun care continues to perform well in 2019

Sun protection dominates due to desire for white/pale skin

International brands lead the way with strong distribution seen as key to growth

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 127 Sales of Sun Care by Category: Value 2014-2019
  • Table 128 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 129 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 130 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 132 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024