表紙
市場調查報告書

馬來西亞的家電產品市場

Consumer Electronics in Malaysia

出版商 Euromonitor International 商品編碼 136534
出版日期 內容資訊 英文 85 Pages
訂單完成後即時交付
價格
馬來西亞的家電產品市場 Consumer Electronics in Malaysia
出版日期: 2020年09月22日內容資訊: 英文 85 Pages
簡介

馬來西亞的家電產品市場,2013∼2014年大幅度成長。不管脆弱的景氣趨勢,受到消費者的可支配所得上升影響,家電市場達成了高成長率。隨著購買力的擴大,消費者考慮購買更換智慧型手機和數位單眼(DSLR)相機、液晶TV等高品質家電。廠商和零售店反復展開的推銷,對價值敏感的消費者飛奔而來,那導至家電產品的整體需求擴大。

本報告提供馬來西亞的家電產品市場及各產品市場規模、概要的綜合性分析,以及最新的零售資料、主要企業、領導品牌、新產品的開發、流通、價格問題、市場預測等資訊彙整,為您概述為以下內容。

馬來西亞的家電產品市場:市場考察

  • 摘要整理
    • 家電市場的正成長
    • 生活方式的變化伴隨的家電需求擴大
    • 攜帶性高的家電受消費者歡迎
    • 家電專賣店為主要的流通管道
    • 市場成長率今後預計降低
  • 主要趨勢、市場發展
    • 4G行動網路的引進
    • 在巴生谷以外的普及率低的地區的龐大成長潛力
    • 脆弱性高的全球經濟形勢
    • 對於外資型企業,大幅度的稅額扣抵或特權
  • 市場資料
  • 資訊來源

馬來西亞企業簡介

  • Digi Telecommunications Sdn Bhd
  • Elitetrax Marketing Sdn Bhd
  • HLK (Chain-Store) Sdn Bhd
  • U Mobile Sdn Bhd

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 電腦和週邊設備
  • 車上娛樂系統設備
  • 家庭音響和劇院
  • 電視、錄放影機
  • 影像裝置
  • 行動電話
  • 可攜式播放器
  • 穿戴式、電子產品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CEMY

The outbreak of COVID-19 in Malaysia is set to deepen the decline in volume growth in several areas, with an overall volume decline of 2% predicted for 2020, compared to a decline of 1% seen in 2019. The most significant declines are set to be seen from in-car navigation systems and imaging devices, both of which will suffer from consumers spending prolonged periods of time at home.

Euromonitor International's‘Consumer Electronics in Malaysia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

As the government calls for the public to work from home from March 2020, volume and values sales of laptops increase, becoming essential items in many households

Gaming culture boosts volume sales, as increased time at home encourages further participation in e-sports

Hewlett-Packard retains its lead, however, Lenovo shows positive volume growth, benefiting from its wide range of laptops during a time of increased demand

RECOVERY AND OPPORTUNITIES

The economic recession challenges the landscape, and consumers purchasing home office goods in 2020, leads to a decline in future growth

Laptops is set to record the bulk of volume growth, boosted by working from home and the growing gaming culture in Malaysia

Desktops and monitors to be hit the hardest over the forecast period, recording a decline in volume growth each year

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021

KEY DATA FINDINGS

2020 IMPACT

Home seclusion reduces spending on car entertainment in 2020, as fewer journeys are made, and consumers focus on essential purchases

The impact of COVID-19 partners with the growing use of smartphones to severely damage growth for in-car navigation

Pioneer Technology extends its lead despite the outbreak of COVID-19, offering appealing quality-price-ratios to consumers

RECOVERY AND OPPORTUNITIES

A decline is set for all areas across the forecast period, as in-car entertainment struggles during the economic recession

Smartphones and in-built systems pose a growing threat, leaving consumers with little motivation to purchase separate in-car entertainment products

In-car speakers decline each year, challenged by the economic recession and the quality of in-built car speakers, leaving a niche audience of buyers

CATEGORY DATA

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Despite an increasing amount of time spent at home, a lack of financial security hampers overall growth for home audio and cinema

Home audio and cinema products regarded as old fashioned, while wireless systems continue to gain popularity; with COVID-19 aiding sales of wireless goods

Sony Malaysia retains its lead while Samsung sees a boost in share, gaining sales as others continue to decline

RECOVERY AND OPPORTUNITIES

The impact of COVID-19 affects forecast volume growth, while home audio and cinema struggle against the increased demand for convenience

Wireless speakers are set to challenge growth as digital media player docks record the steepest decline in growth across the forecast period

Long replacement cycles hinder growth across the forecast period, as high-price points lead consumers to wait longer before replacing items

CATEGORY DATA

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth suffers as financial concerns rise; however, OLED TVs continue to perform well, benefiting from a wealthier consumer base

Growth is stifled by set-top boxes and streaming, as consumers invest less in home video in 2020

Samsung Malaysia Electronics retains its lead; however, Hisense is the only LCD TV player to record growth, benefiting from attractive price-points during COVID-19

RECOVERY AND OPPORTUNITIES

Growth in home video is impacted by ongoing price-sensitivity, while consumers perceive certain items to be outdated

OLED TVs record a fast recovery; being a desirable product that benefits from a wealthier consumer base, set to be less impacted by the economic recession

Sales of OLED TVs to be supported by major sporting events, including the Olympic games, resulting in peaks of volume growth

CATEGORY DATA

  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

A lack of international visits, day trips and outings during the MCO period, damages the demand for image devices in 2020, increasing negative sales results

Smartphones offer high-quality cameras that negatively impact the sales of digital cameras, while manufactures turn to targeting professional photographers

Canon Marketing (Malaysia) retains its lead; however, all players suffer from lack of camera sales due to the government implemented MCO

RECOVERY AND OPPORTUNITIES

Volume decline will continue, as the economic recession challenges imaging devices, with digital cameras hit the worst

Competition from smartphones leads to a double-digit decline across the forecast period, as new launches focus on innovative camera features

Compact system cameras lead sales, as consumers see little reason to invest in a smartphone and a fixed lens camera, as SLR cameras suffer from high prices

CATEGORY DATA

  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 leads to reduced need for portable goods; however, wireless speakers record growth, benefiting from having affordable price points

Despite the increased need for home entertainment, retail volume sales of e-readers decline further in 2020

Sony Malaysia extends its lead, benefiting from positive growth for wireless speakers, despite the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Volume growth increases from 2021 as consumers return to retail stores, testing products to finalise purchasing decisions

Wireless speakers continue to lead the landscape, and players expand their offerings to seamlessly integrate into everyday life

Despite overall positive growth, e-readers and portable media players will continue to record a volume decline over the forecast period

CATEGORY DATA

  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth in smartphones remains steady; however, some consumers delay upgrading their phones, due to increased price-sensitivity and the outbreak of COVID-19

Camera quality and ongoing innovations boost growth for smartphones in 2020

Samsung maintains its lead, however, Huawei Technologies continues to decline, as its new launch during the MCO fails to aid its position

RECOVERY AND OPPORTUNITIES

Volume growth peaks in 2021 as consumers who held off on upgrading their handsets during 2020, invest in new phones

Market saturation, increasing price-points and lengthy replacement cycles dampen volume growth in smartphones across the forecast period

The country prepares for 5G, which will slightly boost volume growth for mobile phones across the forecast period

CATEGORY DATA

  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stifles growth for wearable electronics, as gyms in the country close and on-the-go lifestyles are limited

Increased price-sensitivity and a lack of socialising limits sales of smart wearables, as some consumers purchase the item as a status symbol

Xiaomi Corp and Fitbit Inc benefit from having extensive availability through e-commerce, allowing consumers to purchase items during home seclusion

RECOVERY AND OPPORTUNITIES

Electronic wearables return to double-digit volume growth as consumers engage in on-the-go lifestyles once more

Sales are boosted by the increasing health and wellness trend, bolstered by the outbreak of COVID-19

Smart wearables to continue recording strong volume growth, benefiting from being a status symbol among wealthier consumers

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025