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市場調查報告書

美國的家電產品市場

Consumer Electronics in the US

出版商 Euromonitor International 商品編碼 126777
出版日期 內容資訊 英文 68 Pages
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美國的家電產品市場 Consumer Electronics in the US
出版日期: 2019年08月19日內容資訊: 英文 68 Pages
簡介

美國的家電產品(CE)市場維持著低成長率,雖然在2012年轉為成長,但2013年由於平板及智慧型手機等部分產品的穩定銷售額,讓整體呈現低成長。再加上由於這些設備多為多功能產品,因此往往犧牲了其他單一功能的產品的市場。在這個情況下,可望將市場引向穿戴式電子產品的方向發展。

本報告提供美國的家電產品市場相關綜合調查分析,提供最新的零售資料,主要企業簡介,領導品牌相關驗證,影響市場的策略性分析,市場預測等,為您概述為以下內容。

美國的家電產品市場:產業概要

  • 摘要整理
    • 雖然部分成長但整體卻苦於銷售額停滯
    • 持續成長的主要製造商銷售額佔有率
    • 低迷的成長預測
    • 消費者購買習慣的緩慢轉移重創專門業者
  • 主要趨勢與發展
    • 可攜帶的設計依然是推動因素
    • 如果網路購物成長業者也將有所發展
    • 個體化發展反映出多樣化的消費階層
  • 市場資料
  • 資訊來源

美國的家電產品市場:企業簡介

  • Amazon.com Inc.
  • Best Buy Co Inc.
  • Newegg.com Inc.
  • Vizio Inc.

美國的家電產品市場:類別分析

  • 電腦·週邊設備
  • 車上娛樂系統
  • 家庭音響和劇院
  • 家庭影片
  • 成像設備
  • 行動電話
  • 可攜式播放器

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CEUS

Driven by expansion in the portable consumer electronics category, the US consumer electronics industry recorded positive volume sales growth in 2019. Consumer preferences continued to shift towards smarter and more multifunctional products in 2019. Smartphones once again dampened demand for products like digital cameras and camcorders, portable players and aftermarket in-car navigation devices, among others. Manufacturers in all categories made technological improvements.

Euromonitor International's‘ Consumer Electronics in USA report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Consumer Electronics Grows in the Face of A Rapidly Changing Landscape
  • A Stable Year for Unit Sales
  • Digital Assistants Are Everywhere
  • Bricks-and-mortar Retailers Try New Strategies To Slow the Rise of Internet Retailers
  • Flat Forecast Period Growth Due To Market Maturity and Trade Headwinds

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Mixed Outlook for Computers in the US
  • Innovation Focuses on Notebooks
  • Business Computing Grows With Strong Jobs Market

Competitive Landscape

  • Apple, Hp and Dell Lead Computers
  • Hp the Clear Leader in Peripherals

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16 Sales of Computers by Category: Business Volume 2014-2019
  • Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20 Sales of Laptops by Form Factor 2018-2019
  • Table 21 Sales of Tablets by Operating System 2014-2019
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

  • Outlook for In-car Entertainment in the US
  • Aftermarket Navigation Continues To Struggle
  • Tariffs Hit the Aftermarket

Competitive Landscape

  • Garmin Still Dominates In-car Navigation
  • Kenwood and Pioneer Lead In-dash Media Players

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Sound Bars Continue To Perform Strongly
  • Digital Assistants Bring Voice Control To Home Audio
  • Speakers Go Incognito and Multiply

Competitive Landscape

  • Sony and Bose Continue To Lead Home Audio and Cinema
  • Store-based Retailing Still Dominates, But Internet Channel Continues To Grow

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Positive Outlook for Televisions
  • 8k Makes Its Entrance
  • Smart Assistants Come To Television

Competitive Landscape

  • Samsung Leads Technology in Lcd Tvs, But Vizio Sells More Units
  • Video Players Continues To Struggle

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2014-2019
  • Table 58 Sales of Home Video by Category: Value 2014-2019
  • Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

  • Photography Enthusiasts and Professionals Drive Digital Camera Sales
  • Camcorder Sales Decline As Other Devices Challenge Their Purpose
  • Compact System Cameras Well Positioned for Forecast Period Share Growth

Competitive Landscape

  • Competition in the Compact System Camera Space Heats Up
  • Gopro Gets A New Challenger

Category Data

  • Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73 Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

  • As Smartphone Premiumisation Continues, Consumers Look for Ways To Save Money
  • 5g Mobile Service and Phones Arrive
  • Feature Phones on A Seemingly Unarrestable Downward Slide

Competitive Landscape

  • Google Expands the Availability of Pixel Phones
  • US Carrier Market Set To Be Shaken Up by T-mobile and Sprint Merger

Category Data

  • Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86 Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

  • Smart Speakers Dominate Wireless Speakers
  • Smart Displays Set To Dent Sales of Entry-level Smart Speakers
  • Limited Capabilities Dampen Sales of E-readers and Portable Media Players

Competitive Landscape

  • Sonos and Bose Roll Out Second Smart Speaker Assistant
  • Kobo E-readers Gain Visibility Through Walmart Partnership

Category Data

  • Table 98 Sales of Portable Players by Category: Volume 2014-2019
  • Table 99 Sales of Portable Players by Category: Value 2014-2019
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Smart Wearable Capabilities Continue To Expand
  • Activity Band and Activity Watch (digital) Sales Decline
  • Activity Watch (analogue) Sales Grows, But Adoption Remains Limited

Competitive Landscape

  • Apple Watch Expands Heart Health Tracking Capabilities, and Rivals Soon Follow
  • Fossil's Newest Smart Wearables Introduce the Brand's Most Advanced Features
  • Lg Attempts To Combine Smart Tech With Traditional Looks

Category Data

  • Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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