表紙
市場調查報告書

越南居家護理市場

Home Care in Vietnam

出版商 Euromonitor International 商品編碼 126634
出版日期 內容資訊 英文
訂單完成後即時交付
價格
越南居家護理市場 Home Care in Vietnam
出版日期: 2020年02月01日內容資訊: 英文
簡介

本報告為,調查越南居家護理市場,並分析整體市場及區隔別趨勢、競合情況、展望、數據,含主要企業簡介,以下列摘要形式闡述。

越南居家護理市場

  • 實施概要
  • 主要趨勢、發展
  • 市場指標
  • 市場數據
  • 定義

國內企業簡介:越南

  • Amg Vietnam Co Ltd
  • Daso Group in Home Care
  • My Hao Cosmetics Co Ltd
  • Rang Dong Cosmetics
  • Vico Ltd Co

空氣清潔市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別數據

漂白劑市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別數據

碗盤清洗市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別指標
  • 類別數據

殺蟲劑市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別數據

洗衣保養市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別指標
  • 類別數據

上光劑市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別數據

表面護理市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別數據

衛廁保養市場:越南

  • 標題
  • 趨勢
  • 競合趨勢
  • 展望
  • 類別數據

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HCPVN

Vietnam is one of the fastest growing markets in Southeast Asia, with income levels and living standards increasing significantly compared with previous years. Indeed, according to the General Statistics Office, GDP grew by some 6.7% in 2019. This strong performance is also reflected within home care, boosting growth across all categories, with Vietnamese people showing increasing willingness to spend more due to the positive economic outlook and booming consumer confidence. Furthermore, rising...

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Rising disposable incomes and modern lifestyle trends fuel home care sales

Growing focus on rural areas helps international players gain sales share

Online sales fuelled by booming internet and smartphone usage

Shift towards convenient, organic and natural products in urban areas

Growing interest in innovative and higher quality products to fuel value growth

MARKET INDICATORS

  • Table 1 Households 2014-2019

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2014-2019
  • Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 4 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 7 Distribution of Home Care by Format: % Value 2014-2019
  • Table 8 Distribution of Home Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Convenience trend fuelling demand for liquid detergents

Internet retailers attracting busy convenience-seeking consumers

Rising demand for higher quality, added value and eco-friendly products

COMPETITIVE LANDSCAPE

Expansion into rural areas helps multinationals gain sales share

Demand for organic and innovative products limited to high-income urban areas

Expansion of internet retailers boosts presence of smaller local players

CATEGORY INDICATORS

  • Table 11 Household Possession of Washing Machines 2014-2019

CATEGORY DATA

  • Table 12 Sales of Laundry Care by Category: Value 2014-2019
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019
  • Table 14 Sales of Laundry Aids by Category: Value 2014-2019
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019
  • Table 16 Sales of Laundry Detergents by Category: Value 2014-2019
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
  • Table 18 NBO Company Shares of Laundry Care: % Value 2015-2019
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2016-2019
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2015-2019
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2016-2019
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2015-2019
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2019-2024
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising health awareness fuels demand for more natural dishwashing solutions

Value sales boosted by rising demand for quality and convenience

Rising demand for convenience and special offers boosts online sales

COMPETITIVE LANDSCAPE

Unilever remains in pole position due to extensive product offering and marketing

Producers respond to growing interest in added value and organic brands

Expansion of modern retailers boosts demand for new innovative products

CATEGORY INDICATORS

  • Table 26 Household Possession of Dishwashers 2014-2019

CATEGORY DATA

  • Table 27 Sales of Dishwashing by Category: Value 2014-2019
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2014-2019
  • Table 29 NBO Company Shares of Dishwashing: % Value 2015-2019
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2016-2019
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2019-2024
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Producers respond to rising consumer health and hygiene concerns

Growing demand for environmentally friendly and convenient products

Internet retailers attracting busy convenience-seeking urban consumers

COMPETITIVE LANDSCAPE

Unilever benefits from constant innovation and reputation for quality

Brands look to boost sales by expanding to rural areas

Rising demand for convenience fuels sales of multi-purpose products

CATEGORY DATA

  • Table 33 Sales of Surface Care by Category: Value 2014-2019
  • Table 34 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 36 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 37 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Bleach sales limited by increasing maturity and health concerns

Competitive pricing remains key to attracting low income consumers

Growing concerns over safety of cheaper brands

COMPETITIVE LANDSCAPE

My Hao Cosmetics leads sales due to reputation for quality among consumers

Competitive pricing key within highly mature market

Scope for higher quality international brands to gain sales share

CATEGORY DATA

  • Table 39 Sales of Bleach: Value 2014-2019
  • Table 40 Sales of Bleach: % Value Growth 2014-2019
  • Table 41 NBO Company Shares of Bleach: % Value 2015-2019
  • Table 42 LBN Brand Shares of Bleach: % Value 2016-2019
  • Table 43 Forecast Sales of Bleach: Value 2019-2024
  • Table 44 Forecast Sales of Bleach: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising hygiene awareness in rural areas boosts demand for toilet care

Health trend fuels demand for organic brands, but sales limited by high prices

Investment in innovation and affordable prices key to attracting consumers

COMPETITIVE LANDSCAPE

Unilever in pole position due to global reputation and constant innovation

Duck and Gift keep pressure on via strong advertising and distribution

Growing focus on social initiatives to boost brand image and awareness

CATEGORY DATA

  • Table 45 Sales of Toilet Care by Category: Value 2014-2019
  • Table 46 Sales of Toilet Care by Category: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Toilet Care: % Value 2015-2019
  • Table 48 LBN Brand Shares of Toilet Care: % Value 2016-2019
  • Table 49 Forecast Sales of Toilet Care by Category: Value 2019-2024
  • Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Shoe polish sales boosted by rise in number of white-collar workers

Sales boosted by traditional habits and Lunar New Year

Growing availability and demand for convenience boosts internet retailing sales

COMPETITIVE LANDSCAPE

Local producers struggle to compete with financial resources of international players

New innovative products and formats key to attracting consumers

Internet retailers boosted by rising demand for convenience in urban areas

CATEGORY DATA

  • Table 51 Sales of Polishes by Category: Value 2014-2019
  • Table 52 Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 53 NBO Company Shares of Polishes: % Value 2015-2019
  • Table 54 LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 55 Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Increasing car ownership continues to drive air care sales

Demand for innovative products boosted by rising consumer living standards

Growing interest in more natural scents and alternatives

COMPETITIVE LANDSCAPE

Glade remains in pole position due to extensive distribution and innovation

Innovation key to attracting sophisticated urban consumers

Busy urban consumers attracted by wide product offering of internet retailers

CATEGORY DATA

  • Table 57 Sales of Air Care by Category: Value 2014-2019
  • Table 58 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 59 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 60 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 61 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 62 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Growing fears over dengue fever support demand for home insecticides

Rising demand for more convenient and effective solutions in urban areas

Rising consumer health awareness fuelling concerns over insecticide coils

COMPETITIVE LANDSCAPE

Jumbo leads sales due to constant innovation and widespread distribution

New innovative launches and promotional campaigns key to attracting consumers

Leading brands invest in social initiatives to boost brand awareness

CATEGORY DATA

  • Table 63 Sales of Home Insecticides by Category: Value 2014-2019
  • Table 64 Sales of Home Insecticides by Category: % Value Growth 2014-2019
  • Table 65 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
  • Table 66 NBO Company Shares of Home Insecticides: % Value 2015-2019
  • Table 67 LBN Brand Shares of Home Insecticides: % Value 2016-2019
  • Table 68 Forecast Sales of Home Insecticides by Category: Value 2019-2024
  • Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024