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市場調查報告書

香港的酒精飲料市場

Alcoholic Drinks in Hong Kong, China

出版商 Euromonitor International 商品編碼 115662
出版日期 內容資訊 英文 61 Pages
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香港的酒精飲料市場 Alcoholic Drinks in Hong Kong, China
出版日期: 2019年07月23日內容資訊: 英文 61 Pages
簡介

本報告提供香港酒精飲料的市場相關分析,提供整體市場結構和背景情況,市場趨勢預測 (過去·今後5年份),各企業·各流通管道的市場佔有率,各產品市場趨勢·競爭力·未來展望等調查。

香港的酒精飲料市場:產業概要

  • 摘要整理
  • 市場背景情況
    • 相關法規
  • 稅制及課稅
  • 經營環境
    • 走私/並進進口
    • 免稅物品
    • 跨國/個人進口
  • 新產品的銷售趨勢
    • 未來展望
  • 市場指標
  • 市場資料
  • 定義
  • 資訊來源

調查類別

  • 啤酒市場
  • 蘋果酒/梨酒市場
  • RTD飲料市場
  • 烈酒市場
  • 葡萄酒市場

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: ADHK

Per capita consumption of alcoholic drinks continued to see strong growth in 2018 backed by rising disposable income and strong demand from younger adults. Producers and on-trade establishments alike have helped to stimulate interest with new product development which meets with current trends. Beer sales dominate alcoholic drinks and it also remained the most dynamic category in 2018 with this being backed by the strong trend for craft beer and the popularity of all-you-can-eat restaurants whic...

Euromonitor International's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Alcoholic Drinks Benefits From Demand for Craft Beer and Vibrant On-trade Scene

Japanese Products Perform Well While All-you-can-eat Restaurants Gain Favour

Premiumisation Becoming Widespread

Craft Products Gaining Attention

Bright Outlook for Alcoholic Drinks in Hong Kong

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Mid-priced Lager Losing Sales To Premium and Economy Lager

All-you-can-eat-restaurants Boost Demand for Economy Lager

Draft Beer Proving Popular As Craft Beer Scene Explodes

Competitive Landscape

Gweilo Beer Leads Domestic Premium Lager With Popular Local Craft Beer

Hite Beer Seen in Most All-you-can-eat-restaurants

Budweiser Posting Strong Growth

Category Background

Lager Price Band Methodology

    • Summary 3 Lager by Price Band 2018
  • Table 18 Number of Breweries 2013-2018

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2013-2018
  • Table 20 Sales of Beer by Category: Total Value 2013-2018
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider/perry Grows Organically, Yet Remains Under Served

On-trade Benefits From Wider Choice

Range of Flavours Increasing

Competitive Landscape

Somersby Dominates Cider/perry

Increasing Presence of Strongbow Cider

"others" Win Share With Offer of Premium Cider/perry

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 35 Sales of Cider/Perry: Total Value 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Cocktail Culture Supresses Demand for Rtds Through the On-trade

Consumer Health Consciousness Leading To Downfall of Rtds

Sales of Rtds Through Convenience Stores Growing Rapidly

Competitive Landscape

Eugina Leads

Seasonal Rtds See Stronger Growth

7 Eleven Imports Its Japanese Private Label Spirit-based Rtds

Category Data

  • Table 49 Sales of RTDS by Category: Total Volume 2013-2018
  • Table 50 Sales of RTDS by Category: Total Value 2013-2018
  • Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  • Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
  • Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  • Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  • Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  • Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  • Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
  • Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  • Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Japanese Single Malt Whisky Shortage

Over Supply of Scotch Whisky Expected

Gin on the Rise

Competitive Landscape

Gin Becoming Increasingly Fragmented

Choya Umeshu Increases Presence in Other Liqueurs

Chivas Remains Top But Faces Growing Competition in Blended Scotch Whisky

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 65 Sales of Spirits by Category: Total Value 2013-2018
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Sake Sees Growing Popularity

Despite the Popularity of French Wine Other Wine Origins Gaining Ground

Internet Retailing Gaining Momentum

Competitive Landscape

Martini Vermouth Dry Extends Lead in Fortified Wine and Vermouth

Moet Hennessy Leads Champagne

Gallo Retains Lead Despite Challenges for Californian Wine

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2013-2018
  • Table 86 Sales of Wine by Category: Total Value 2013-2018
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
  • Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  • Table 112 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 113 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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