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市場調查報告書

美國的玩具及遊戲市場

Toys and Games in the US

出版商 Euromonitor International 商品編碼 113129
出版日期 內容資訊 英文 34 Pages
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美國的玩具及遊戲市場 Toys and Games in the US
出版日期: 2019年06月25日內容資訊: 英文 34 Pages
簡介

過去數年,美國社會持續收入減少的壓力。「節約」「樸素」,成為父母對兒童的訓誡。並縮減玩具·遊戲的支出,導致相關產業的不振。父母教育小孩,平常在自己的零用錢的範圍內可以買便宜的玩具,買高價的玩具留到下一次的機會。兒童們滿足由智慧型手機購買的「99分的遊戲應用程式」。

本報告提供美國的玩具及遊戲市場分析,該市場的主要趨勢,競爭的展望,預測等彙整資料,再加入國內企業簡介,為您概述為以下內容。

第1章 美國的玩具及遊戲

  • 摘要整理
    • 由於家庭消費的緊縮,傳統玩具及遊戲的銷售額降低
    • 智慧型手機·平板電腦,使玩具及遊戲產業改變
    • Gamestop Vs 任天堂:今後的電視遊戲市場上的繁榮
    • 大賣場從量販店奪回市場佔有率
    • 電視遊戲產業·遊戲製造業的今後的大變化
  • 主要的趨勢及發展
    • 智慧型手機·平板電腦市場上「年齡壓縮(Age Compression)」趨勢增強
    • 消費者在折扣商店尋求玩具·遊戲
    • 象徵電視遊戲的未來,「雲端遊戲」「Games-as-a-service」
    • 尋求適應時代潮流變化的硬體設備
    • 娛樂·媒體:認證玩具(Licensed Toy)的重要促銷要素
  • 市場資料
  • 資訊來源

第2章 國內企業簡介 - 美國

  • Activision Blizzard Inc
  • Gamestop Corp
  • Hasbro Inc
  • Jakks Pacific Inc
  • Mattel Inc
  • Nintendo of America Inc
  • Toys "r" US Inc

第3章 傳統玩具及遊戲

  • 標題
  • 趨勢
  • 競爭的展望
  • 預測
  • 分類資料

第4章 電玩遊戲

  • 標題
  • 趨勢
  • 競爭的展望
  • 預測
  • 分類資料

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目錄
Product Code: TGUS

Toys and games continued to see significant current value growth in the US in 2018, driven solely by video games. As there is a continuing trend of children and adults alike moving towards video games for entertainment, this shift in interest led traditional toys and games to see a stagnant performance. Only action figures and accessories and dolls and accessories saw significant current value growth in 2018, whilst most other categories declined. The strong growth of video games was mainly driv...

Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Significant Growth for Video Games Offsets Stagnancy in Traditional Toys and Games

Collectibles and Licensing Remain Bright Spots in Traditional Toys and Games

Leading Players and Successful Strategies

A New Era of Distribution in Toys and Games

Continued Growth for Traditional Toys and Games and Video Games

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

the Departure of Toy "r" US

Population Trends Affect Sales

Digital Consumption Drives Growth

Competitive Landscape

Dinosaurs Are Back, and Better Than Ever

Lego Group's Turnaround

Spin Master Continues To Diversify

Market Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

Free To Play and In-game Purchases Are Preferred

Ar/vr Headsets Grows As New and Cheaper Models Are Offered

Battle Royale Genre Proves Popular Amongst Consumers in 2018

Competitive Landscape

Activision Blizzard Leads Video Games Software, Despite Share Decline

Epic Games Sees Strongest Increase, Thanks To Fortnite

E-sports' Popularity Boosts Sales of Fortnite

Market Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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