表紙
市場調查報告書
商品編碼
1017778

玩具/遊戲-菲律賓市場

Toys and Games in the Philippines

出版日期: | 出版商: Euromonitor International | 英文 31 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

菲律賓一直處於長期而嚴重的封鎖狀態。儘管區域檢疫令的嚴格程度因國家而異,但從 2020 年 3 月中旬至 5 月,玩具和遊戲零售商等不必要和非緊急業務在全國範圍內關閉。

本報告對菲律賓的玩具和遊戲市場進行研究和分析,系統分析最新的零售銷售數據,以及對主要公司、其品牌和影響市場的主要因素的戰略分析。提供信息.

產品範圍:傳統玩具/遊戲、電子遊戲

數據範圍:市場規模(實際/預測)、公司份額、品牌份額、分銷數據

目錄

執行摘要

市場數據

全球宏觀經濟環境

全球產業環境

免責聲明

信息來源

傳統的菲律賓玩具和遊戲

主要數據調查結果

2020 年的影響

  • 由 COVID-19 封鎖措施和不必要的緊急商店關閉引起
  • 激發創造力的玩具和遊戲表現最好
  • 在線和替代購買選項有助於阻止因商店關閉而導致的下降

復甦與機遇

  • 增長將在 2021 年恢復
  • 轉向電子遊戲
  • 傳統玩具/遊戲與網絡遊戲的合作
  • 電子商務持續增長

分類數據

菲律賓視頻遊戲

主要數據調查結果

2020 年的影響

  • 隨著在家時間的增加,電子遊戲繼續表現良好
  • 手游推動電子遊戲軟件增長
  • 上海月頓科技繼續引領移動傳奇

復甦與機遇

  • 手游繼續推動增長
  • 視頻遊戲硬件隨著新產品的推出而增長 隨著
  • 疫苗的普及,電子遊戲的未來增長可期。
  • 擴大與傳統玩具和遊戲製造商的合作

分類數據

目錄
Product Code: TGPH

The Philippines was placed under a long and strict lockdown. While community quarantine orders varied in terms of strictness across the country, non-essential businesses, such as toys and games retailers, were closed nationwide from mid-March to May 2020. Subsequently, different degrees of quarantine restrictions were developed to target varying levels of COVID-19 cases across regions. These ranged from the strictest Enhanced Community Quarantine (ECQ), where there was complete lockdown, to the...

Euromonitor International's Toys and Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • COVID-19 impact on toys and games
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for toys and games?

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2015-2020
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
  • Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN THE PHILIPPINES

KEY DATA FINDINGS

2020 IMPACT

  • COVID-19 lockdown measures and widespread closure of non-essential stores cause decline
  • Toys and games that spur creativity perform the best
  • Online and alternative purchase options help to arrest declines suffered due to store closures

RECOVERY AND OPPORTUNITIES

  • Growth to return in 2021
  • Shift towards video games
  • Collaboration between traditional toys and games and online gaming
  • Continued growth of e-commerce

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

VIDEO GAMES IN THE PHILIPPINES

KEY DATA FINDINGS

2020 IMPACT

  • Video game growth continues to be strong due to more time spent at home
  • Mobile games drive growth in video games software
  • Shanghai Moonton Technology continues to lead with Mobile Legends

RECOVERY AND OPPORTUNITIES

  • Mobile games continues to drive growth
  • Growth in video games hardware due to new launches
  • Vaccine rollout to help facilitate stronger video game growth in the future
  • Growing collaboration with traditional toys and games players

CATEGORY DATA

  • Table 17 Sales of Video Games by Category: Value 2015-2020
  • Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Video Games: % Value 2016-2020
  • Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
  • Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
  • Table 24 Distribution of Video Games by Format: % Value 2015-2020
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
  • Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
  • Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025