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市場調查報告書
商品編碼
1283847

印度尼西亞玩具和遊戲市場

Toys and Games in Indonesia

出版日期: | 出版商: Euromonitor International | 英文 32 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

傳統玩具和遊戲在 2020 年因大流行病遭受重創後,將在 2022 年繼續強勁復甦。 消費者信心似乎已經恢復,越來越多的人購買品牌玩具,並且在尋找玩具和遊戲時可以自由地回到商店購物。 受益於經濟活動的增加和入境旅遊業的複蘇,封鎖後的收入已逐漸恢復到大流行前的水平。

在這份報告中,我們研究了印度尼西亞玩具和遊戲市場,並提供了 2018 年至 2022 年的最新零售數據、主要參與者、主要品牌、新產品開發、分銷、定價問題以及影響市場的其他主要因素。它提供了有關因素的詳細信息,例如

內容

目錄和表列表

執行摘要

  • 2022 年的玩具和遊戲:大局
  • 2022 年的主要趨勢
  • 競爭格局
  • 零售業的發展
  • 玩具和遊戲的下一步是什麼?

市場數據

免責聲明

來源

印尼傳統玩具和遊戲

關鍵數據發現

2022:進步

  • 隨著經濟出現好轉跡象,傳統玩具和遊戲出現強勁復甦
  • 隨著對 COVID-19 的擔憂消退,這場流行病的最大輸家將成為 2022 年的最大贏家
  • Mattel 受益於使用本地生產在 2022 年擴大領先優勢

前景與機遇

  • 隨著印度尼西亞經濟的發展,傳統玩具和遊戲的前景一片光明
  • 預計在線銷售將發揮越來越重要的作用
  • 教育可能在推動需求方面發揮關鍵作用,而 Kiddalt 則可刺激增長

類別數據

印尼電子遊戲

關鍵數據發現

2022:進步

前景與機遇

類別數據

簡介目錄
Product Code: TGID

Traditional toys and games continued to see a strong recovery in 2022 after the heavy losses seen in 2020 as a result of the pandemic. Consumer confidence seems to be returning which encouraged more people to purchase branded toys, while they also had the freedom to go back to shopping in store when looking for toys and games. Incomes slowly recovered to pre-pandemic levels in the post lockdown period with the country benefiting from an increase in economic activity and the return of inbound tou...

Euromonitor International's Toys and Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Toys and games in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2017-2022
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Traditional toys and games posts a strong recovery as the economy shows signs of improvement
  • Biggest losers from the pandemic become the biggest winners in 2022 as COVID-19 fears subside
  • Mattel increases its lead in 2022 with it benefiting from access to local production

PROSPECTS AND OPPORTUNITIES

  • Bright outlook for traditional toys and games as Indonesia's economy grows
  • Online sales set to play an increasingly important role
  • Education likely to play key role in driving demand while kidults set to fuel growth

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Video games still thriving despite seeing more stable growth in 2022
  • Static consoles and esports are key growth drivers in 2022
  • Eager gamers embrace popular titles like Roblox and Genshin Impact

PROSPECTS AND OPPORTUNITIES

  • Video games should return to dynamic growth as consumer confidence returns
  • Social media and streaming seen to be crucial marketing tools
  • Bright outlook for consoles as Indonesia's middle-income population continues to grow

CATEGORY DATA

  • Table 17 Sales of Video Games by Category: Value 2017-2022
  • Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Video Games: % Value 2018-2022
  • Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
  • Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
  • Table 24 Distribution of Video Games by Format: % Value 2017-2022
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
  • Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
  • Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027