馬來西亞玩具和遊戲市場

馬來西亞將在 2022 年取消所有與 COVID-19 相關的限制，重新開放其經濟和邊界。 當地消費者不再局限於家中，可以自由行動。 這導致旅行和旅遊支出增加，玩具和遊戲支出減少。

這份報告探討了馬來西亞玩具和遊戲市場，並提供了 2018-2022 年的最新零售數據、主要參與者、主要品牌、新產品開發、分銷、定價問題和其他影響市場的主要因素。它提供了詳細信息關於諸如

內容

目錄和表列表

執行摘要

• 2022 年的玩具和遊戲：大局
• 2022 年的主要趨勢
• 競爭格局
• 零售業的發展
• 玩具和遊戲的下一步是什麼？

市場數據

免責聲明

來源

馬來西亞的傳統玩具和遊戲

關鍵數據發現

2022：進步

• IP 和 Kidalt 推動了對人偶、玩偶、配件、拼搭玩具和模型車的需求
• 科學/益智玩具推動品類增長
• 傳統玩具和遊戲店仍然是主要渠道，而電子商務銷售額繼續增長

前景與機遇

• 出生率下降限制了傳統玩具的增長
• 開放式玩具可能因對傳統玩具的持續需求而關上大門
• 不斷上升的通貨膨脹限制了品類的增長

類別數據

馬來西亞電子遊戲

關鍵數據發現

2022：進步

前景與機遇

類別數據

Malaysia saw the full lifting of COVID-19 related restrictions in 2022, with the reopening of the economy and international borders. Local consumers were no longer confined to their homes and were able to move freely. This boosted spending on travel and tourism and led to lower spending on toys and games. In addition, as consumers came out of lockdown restrictions and faced high rates of inflation, many looked to limit their spending on non-essential items, such as video games hardware, which ar...

Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• IP and kidults drive demand in action figures, dolls and accessories, construction and model vehicles
• Scientific/educational toys lead category growth
• Traditional toys and games stores remain the main channel, while e-commerce sales continues to grow

PROSPECTS AND OPPORTUNITIES

• Declining birth rate to limit growth of traditional toys
• Open-ended toys could close doors to continuous demand for traditional toys
• Elevated inflation rate to restrict category growth

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Mobile games a key driver in video games spending
• Static consoles and handheld consoles showing signs of decline
• Brick-and-mortar local video games stores riding on strong walk-in preference of local gamers

PROSPECTS AND OPPORTUNITIES

• Markets for refurbished static consoles and handheld consoles and console discs continue to swell
• Mobile gaming and online gaming to solidify
• Room for growth in AR/VR headsets with newcomer offering a more affordable alternative

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027