泰國的玩具和遊戲市場

2022 年，玩具和遊戲零售額增長放緩（按標價計算）。 全國生育率持續下降，據說是 71 年來的最低水平，這阻礙了需求。 大流行病和烏克蘭戰爭加劇了經濟危機，使許多泰國人重新考慮生孩子。 通貨膨脹一直在上升，價格上漲影響了家庭預算。

本報告考察了泰國玩具和遊戲市場，提供了 2018-2022 年的最新零售數據、主要參與者、主要品牌、新產品開發、分銷、定價問題以及影響市場的其他關鍵因素。它提供了詳細的信息有關因素的信息，例如

內容

目錄和表列表

執行摘要

• 2022 年的玩具和遊戲：大局
• 2022 年的主要趨勢
• 競爭格局
• 零售業的發展
• 玩具和遊戲的下一步是什麼？

市場數據

免責聲明

來源

泰國傳統玩具和遊戲

關鍵數據發現

2022：進步

• 由於全國出生率下降，2022 年傳統玩具和遊戲的銷售額將下降
• Kiddalt 和收藏品趨勢是主要的增長動力
• 2022 年增長放緩，但向電子商務的轉變仍在繼續

前景與機遇

• 出生率下降對傳統玩具製造商來說是一個挑戰
• Kiddalt 趨勢繼續推動增長
• 可持續性將變得更加重要

類別數據

泰國電子遊戲

關鍵數據發現

2022：進步

前景與機遇

類別數據

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the pandemic and the war in Ukraine, caused many Thais to think twice about having children. With inflation climbing steadily, rising prices impacted household budgets. This had a particular impact on poorer, rural households, for whom a high proportion of in...

Euromonitor International's Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Sales of traditional toys and games decline in 2022, within context of a falling national birth rate
• Kidult and blind collectable trends are key drivers of growth
• Continued shift towards e-commerce, although growth slows in 2022

PROSPECTS AND OPPORTUNITIES

• Declining birth rate will pose challenges for traditional toy manufacturers
• Kidult trend will continue to drive growth
• Sustainability will increase in prominence

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Buoyant performance for video games in 2022, with static consoles seeing an uplift, thanks to launch of new models
• Mobile games continue to dominate sales
• AR/VR headsets see slow demand

PROSPECTS AND OPPORTUNITIES

• Gaming boom will continue apace
• Mobile gaming grows in popularity
• Continued decline for video games hardware, thanks to switch to digital platforms

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027