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市場調查報告書

商品編碼

1299003

越南的酒精飲料市場

Alcoholic Drinks in Vietnam

出版日期: 2023年06月22日 | 出版商:

Euromonitor International | 英文 66 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2022年，酒精飲料銷量強勁復甦，場外和場內渠道均實現兩位數增長。因 COVID-19 導致社會疏遠和封鎖兩年後，經濟前景更加光明。另一個需要考慮的主要因素是越南政府有效地管理了新冠肺炎 (COVID-19) 疫情，贏得了國際讚譽。

本報告提供越南的酒精飲料市場相關調查，提供2018年～2022年的最新零售資料，主要參與者、主要品牌以及影響市場的關鍵因素（如法律、分銷和定價問題）等全面性資訊。

In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown measures, due to COVID-19. One major factor to take into consideration as the highly effective management of the COVID-19 situation by the Vietnamese government, which gained international praise. As a result, consumer confidence was not severely dented...

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Alcoholic drinks in 2022: The big picture
2022 Key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What's next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Strong recovery in 2022, thanks to relaxation of social distancing measures, improving economic outlook and impact of key sporting events
Rising prices in wake of Ukrainian conflict
Heineken extends its lead thanks to ongoing investment in new product development, while continuing to forge ahead with its sustainability practices

PROSPECTS AND OPPORTUNITIES

Continued recovery for the on-trade channel
Premiumisation trend will support the expansion of premium and mid-priced lagers
Intensification of competition between two leading players

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2022

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Recovery of on-trade channel supports growth of wine, amid increasing competition from beer
Negligible presence for non-alcoholic wine, despite zero-tolerance drink driving laws
Local players see challenges from smaller, imported brands

PROSPECTS AND OPPORTUNITIES

Positive performance expected, in line with the recovery of the economy
Key players will focus on pushing sales during Tet holidays
Local companies to focus on off-trade channel

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 56 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Spirits record buoyant growth in both off-trade and on-trade channels
Key players focus on pushing sales during special events
Soju continues to benefit from influence of Korean culture

PROSPECTS AND OPPORTUNITIES

Positive outlook for spirits
Local white spirit will see stronger competition from soju
Competitive landscape likely to remain fragmented due to a lack of marketing opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022

CATEGORY DATA

Table 60 Sales of Spirits by Category: Total Volume 2017-2022
Table 61 Sales of Spirits by Category: Total Value 2017-2022
Table 62 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 63 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 69 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 71 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 72 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 74 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 75 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 76 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 77 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 78 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Cider/perry records a strong performance, in line with recovery of on-trade channels
Heineken focuses on marketing activities to strengthen its leading position, while new brands begin to find their niche
Modern retail outlets remain key to sales

PROSPECTS AND OPPORTUNITIES

Strong performance expected, in line with the increasing influence of Western lifestyles, but sales of non-alcoholic varieties will remain negligible
New imported brands could add variety, while local craft breweries will enter the market
Retail e-commerce is projected to grow in importance

CATEGORY DATA

Table 81 Sales of Cider/Perry: Total Volume 2017-2022
Table 82 Sales of Cider/Perry: Total Value 2017-2022
Table 83 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 84 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 92 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 93 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027