封面
市場調查報告書
商品編碼
1283708

中國的美容、個人保養用品市場

Beauty and Personal Care in China

出版日期: | 出版商: Euromonitor International | 英文 124 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

美容、個人保養用品產業,由於大流行的影響,2022年時經驗了價值的減少。這主要是因為根據每個地區實施的封鎖造成離線消費活動受到限制,給予了供應鏈打擊,全部的類別減少。尤其是,彩妝品由於使用場合有限,顯出了比較大的下跌。

本報告提供中國的美容、個人保養用品市場相關調查,市場規模,市場預測,競爭情形,促進由於2018年~2022年的最新零售資料的促進成長領域確認等全面性資訊。

目錄

目錄和表的清單

摘要整理

  • 2022年的美容、個人保養用品:透視
  • 2022年的主要趨勢
  • 競爭情形
  • 零售業的發展
  • 美容、個人保養用品下一步是什麼?

市場資料

免責聲明

來源

中國的量販用美容、個人保養用品

中國的高級美容、個人保養用品

中國的嬰兒、兒童用產品

中國的衛浴用品

中國的彩妝品

中國的消臭劑

中國的除毛用品

中國的香氛(香水)

中國的護髮

中國的男士服美容

中國的口腔護理

中國的護膚

中國的UV照護

簡介目錄
Product Code: CTCN

The beauty and personal care industry experienced a current value decline in 2022, due to the impact of the pandemic. This was mainly due to the regional lockdowns imposed, which limited offline consumer activity and had a knock-on effect on the supply chain, resulting in declines across all categories. In particular, colour cosmetics saw a relatively large decline, due to the limited usage scenarios. At the same time, the pandemic had an impact on consumers' attitudes and lifestyles, with peopl...

Euromonitor International's Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Mass hair care continues to experience a premiumisation trend in 2022
  • The competitive landscape in mass colour cosmetics is intense

PROSPECTS AND OPPORTUNITIES

  • Mass skin care to face more competition from premium brands
  • Slow CAGR for mass bath and shower in China in the post-pandemic period

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027

PREMIUM BEAUTY AND PERSONAL CARE IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Premium beauty and personal care is more stable compared with the mass segment
  • Premium sun protection leads the growth of sun care

PROSPECTS AND OPPORTUNITIES

  • Premium skin care will undergo continuous product upgrades
  • Premium fragrances actively seek online marketing
  • Driven by demand for functionality, skinification will keep developing alongside premiumisation

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

BABY AND CHILD-SPECIFIC PRODUCTS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Baby and child-specific products struggles with the spread of COVID-19
  • Polarised performances of online and offline channels in 2022
  • Sensitive skin remains one of the top concerns in baby and child-specific skin care

PROSPECTS AND OPPORTUNITIES

  • New regulation reshaping baby care
  • Safety and transparency will be the new winning formula

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

BATH AND SHOWER IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Polarised effect of the pandemic on bath and shower
  • Liquid soap and hand sanitisers see growth due to the pandemic and lockdowns
  • Bar soap and body wash/shower gel decline during lockdowns

PROSPECTS AND OPPORTUNITIES

  • E-commerce to return to steady growth, while offline channels to recover temporarily
  • Bath and shower to experience polarised category growth with the lifting of lockdowns
  • Demand for sophisticated skin care will drive consumers to ingredient analysis

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

COLOUR COSMETICS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Colour cosmetics sees double-digit decline across all categories due to COVID-19
  • Both the premium and mass segments decline, while experiencing fiercer competition
  • Both the pandemic and technology accelerate the penetration of e-commerce

PROSPECTS AND OPORTUNITIES

  • Domestic brands with better adaptation to trends will take more share
  • Offline experiences will receive more attention in the post-pandemic era
  • Nude and natural make-up is the new trend

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

DEODORANTS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Deodorants sees a decline in 2022 due to the pandemic
  • Scents become the new selling point for deodorants

PROSPECTS AND OPPORTUNITIES

  • International brands will continue to lead deodorants
  • Female consumer group has huge potential

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2017-2022
  • Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 59 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

DEPILATORIES IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Depilatories witnesses decline in 2022, due to the pandemic and lockdowns
  • Women's razors and blades manages to grow even after a spike in 2021

PROSPECTS AND OPPORTUNITIES

  • Capitalising on the e-commerce boom - opportunities for depilatories brands
  • Depilatories set to experience robust growth after the lifting of lockdowns

CATEGORY DATA

  • Table 62 Sales of Depilatories by Category: Value 2017-2022
  • Table 63 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 65 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 66 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 67 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

FRAGRANCES IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Fragrances still holds potential despite increasing maturity
  • The de-gendering of both commercial and salon fragrances is evident
  • Online tactics are a breakthrough in brand marketing for fragrances

PROSPECTS AND OPPORTUNITIES

  • Local brands will leverage traditional Chinese elements to develop in fragrances
  • Demand for fragrances becomes more refined, and per capita consumption is on the rise

CATEGORY DATA

  • Table 69 Sales of Fragrances by Category: Value 2017-2022
  • Table 70 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 71 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 72 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 75 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

HAIR CARE IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Hair care declines for the first time in a decade as a result of the pandemic
  • Declining demand during lockdowns affects standard shampoos
  • Conditioners and treatments remains static due to polarised demand in the mass and premium segments

PROSPECTS AND OPPORTUNITIES

  • E-commerce will return to steady growth, while offline retailing expected to boom
  • Hair loss will continue to be a pain point that drives sales of hair care products
  • Driven by demand for functionality, skinification will keep developing alongside premiumisation

CATEGORY DATA

  • Table 77 Sales of Hair Care by Category: Value 2017-2022
  • Table 78 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 79 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 80 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 82 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 83 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 85 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 86 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 87 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

MEN'S GROOMING IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Product differentiation is key in men's skin care
  • Men's shaving experiences a decline due to lockdowns

PROSPECTS AND OPPORTUNITIES

  • Education and innovation needed to further boost adoption of men's fragrances
  • Men's bath and shower expected to regain its popularity after the lifting of lockdowns

CATEGORY DATA

  • Table 90 Sales of Men's Grooming by Category: Value 2017-2022
  • Table 91 Sales of Men's Grooming by Category: % Value Growth 2017-2022
  • Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 94 NBO Company Shares of Men's Grooming: % Value 2018-2022
  • Table 95 LBN Brand Shares of Men's Grooming: % Value 2019-2022
  • Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 97 Forecast Sales of Men's Grooming by Category: Value 2022-2027
  • Table 98 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027

ORAL CARE IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Oral care succumbs to the resurgence of COVID-19 cases and resultant restrictions
  • Mouthwashes/dental rinses sees sales slump in 2022
  • Premiumisation of oral care driven by online channels

PROSPECTS AND OPPORTUNITIES

  • Children's oral care keeps gaining traction
  • Demand for antiseptic products set to persist in the post-COVID-19 period

CATEGORY DATA

  • Table 99 Sales of Oral Care by Category: Value 2017-2022
  • Table 100 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 101 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 102 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 103 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 104 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 105 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 107 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 108 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 110 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

SKIN CARE IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Due to the pandemic, skin care sees a halt to the growth trend over the past few years
  • Deepening polarisation in skin care, with increasing competition between premium and mass products
  • Dermocosmetics flourishes, with the focus on repairing and soothing

PROSPECTS AND OPPORTUNITIES

  • Natural and herbal ingredients gain popularity
  • Live-streaming becomes more important in traffic distribution
  • Domestic brands set to continue to grow and capture sales

CATEGORY DATA

  • Table 112 Sales of Skin Care by Category: Value 2017-2022
  • Table 113 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 114 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 115 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 117 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 120 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 121 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

SUN CARE IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Sun care suffers from the resurgence of COVID-19
  • Unsettled sun protection category, due to intensifying competition
  • Added value is the winning solution for sun care players amidst the pandemic

PROSPECTS AND OPPORTUNITIES

  • Return to outdoor activities set to unlock potential for sun care
  • Popularity of physical sun protection items could pose a challenge to sun protection

CATEGORY DATA

  • Table 123 Sales of Sun Care by Category: Value 2017-2022
  • Table 124 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 125 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 126 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 128 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027