中國的電子香煙:市場，法規，展望

中國的電子香煙市場靜靜地成長，現在價值成為了世界第3大。再加上比較加熱式香煙低的產品普及率，及抽煙率高，龐大的人口，今後有龐大的成長潛力。

可是，中國市場面臨與他國不同的課題。尤其是獨佔狀態的香煙市場存在，怎樣影響獨立的加熱式香煙，現實是有很多不清楚的地方。

本報告提供中國國內的電子香煙市場相關分析，市場概況和促進因素 - 消費者喜好的變化，零售流通管道的結構與轉換，法規環境等 -，主要企業的簡介企業發展情形 (RELX等)，今後的市場趨勢預測，各地區的詳細趨勢等，以及中國市場機會和風險，產業相關人員應採取策略等資訊彙整。

目錄

第1章 摘要整理

第2章 市場

• 1. 市場背景情況
• 2. 市場規模
• 3. 外型尺寸
• 4. 銷售管道
• 5. 競爭情形
• 6. RELX:企業趨勢
• 7. 小規模企業
• 8. 偽造
• 9. 未來展望

第3章 國內法規

• 1. 法規情形
• 2. 國內的法規結構
• 3. 產品的限制
• 4. 標籤/包裝的限制
• 5. 年齡限制
• 6. 通知義務
• 7. 零售流通管道的限制
• 8. 在公共空間的利用
• 9. 廣告、行銷
• 10. 課稅
• 11. 判例法
• 12. 實施
• 13. 相關法
• 14. 相關機關

第4章 各地區 (各省)的法規環境

• 1. 簡介
• 2. 廣東
• 3. 杭州
• 4. 香港
• 5. 澳門
• 6. 上海
• 7. 深圳

第5章 附錄:中國的年輕人的電子香煙的使用

第6章 結論

第7章 關於ECigIntelligence

China's domestic e-cigarette market has quietly grown to become the world's third-largest by value. With relatively low vaping prevalence, high smoking rates and a huge population, it has significant potential for further growth.

But it is also a market that faces challenges unlike any other, most notably the presence of a tobacco monopoly whose attitude toward the independent vapour sector is still undetermined.

This report examines key aspects and drivers of the current Chinese market, including shifts in consumer preferences, the changing role of retail channels, and the major players, led by Relx.

It also includes a comprehensive survey of Chinese vapour regulation both at a national level and in six specific areas of the country, including Hong Kong, Macau and Shanghai. Among the regulatory topics covered in detail are restrictions on ingredients, hardware, and retailing.

“E-cigarettes in China: market, regulation and outlook” provides a comprehensive examination of the commercial, legal and political situation for e-cigarettes in China, and an evaluation of likely scenarios for market development.

Reasons to buy

• Understand the scope of the Chinese e-cigarette market today and the ways in which it is changing.

• Identify the key players in the market.

• Gain in-depth understanding of Chinese vapour regulation and the practical effects on companies operating in the sector.

• Understand regulatory differences across China down to provincial level.

• Ensure products and business activities are fully compliant with Chinese requirements.

• Make an informed decision on potential risks and rewards of doing business in China.

• Formulate commercial strategy for China.

Methodology

“E-cigarettes in China: market, regulation and outlook” is entirely based on original research by the sector-dedicated regulatory and market analysis teams at ECigIntelligence. Research methods contributing to the report include quantitative analysis of market data and trends, forecasting, legislation analysis, and conversations with regulators and other stakeholders. The report draws upon ECigIntelligence's extensive databases of regulatory information, current and historical market data, and market forecasting.

Table of Contents

1. Executive summary

2. The market

• 1. Market background
• 2. Market size
• 3. Form factors
• 4. Channels
• 5. Competitive landscape
• 6. Relx
• 7. Smaller players
• 8. Counterfeiting
• 9. Outlook

3. National regulation

• 1. Regulatory landscape
• 2. National regulatory framework
• 3. Product restrictions
• 4. Labelling and packaging restrictions
• 5. Age restrictions
• 6. Obligation to notify
• 7. Retail channel restrictions
• 8. Public usage
• 9. Advertising and marketing
• 10. Taxation
• 11. Case law
• 12. Enforcement
• 13. Relevant laws
• 14. Relevant bodies

4. Provincial regulation

• 1. Introduction
• 2. Guangdong
• 3. Hangzhou
• 4. Hong Kong
• 5. Macau
• 6. Shanghai
• 7. Shenzhen

5. Appendix: E-cigarette use by youth in China

6. Conclusions

7. About ECigIntelligence