東歐的SVOD預測

東歐的SVOD銷售額，從2021年的16億美元到2027年預計達到29億5000萬美元。預計至2027年產生10億美元以上的只有波蘭。

除了俄羅斯和烏克蘭，佔該地區的電視家庭的57％，從2021年的9億3000萬美元，預計到2027年銷售額增加到22億4000萬美元。這起因於2022年Disney+，SkyShowtime，HBO Max開始。

本報告提供東歐的SVOD的相關調查，各國家庭普及率，SVOD用戶數，收益等的詳細資訊。

目錄

2022年9月出版，122頁的PDF和Excel的報告

• 洞察:72頁的PDF文件，22個國家的詳細各國分析
• Excel工作簿:22個國家的各年的家庭普及率，SVOD用戶數，電影和電視影集的各收益(2010年～2027年)，各國及各平台概要表

22個國家145個平台預測

Poland drives Eastern European SVOD

Eastern European SVOD revenues will reach $2.95 billion by 2027 - up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.

Simon Murray , Principal Analyst at Digital TV Research, said: "Excluding Russia and Ukraine - no mean feat considering together they provide 57% of the region's TV households - revenues will grow from $0.93 billion in 2021 to $2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max."

We forecast 38 million SVOD subscriptions in Eastern Europe by 2027; up from 22 million at end-2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.

There will still be plenty of room for growth beyond the forecast period as only 16% of the region's TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.

Table of Contents

Published in September 2022 , this 122 -page PDF and excel report forecasts for 22 countries. Covering TV episodes and movies , the report comes in two parts:

• Insight: Detailed country-by-country analysis for 22 countries in a 72-page PDF document.

• Excel workbook for each year from 2010 to 2027 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 145 platforms across 22 countries: