智能手機SVOD預測

從2019年到2025年，智能手機SVOD預計將在全球138個國家/地區增長到1.7億個。預計僅在2020年，這一數字還將增加2500萬。在可支配收入有限的新興市場中，尤其是在固定寬帶普及率較低的市場中，智能手機SVOD的使用預計最高。

本報告調查了全球智能手機SVOD的預測，以及有關通過移動運營商進行間接SVOD攝取的綜合信息（不包括通過移動應用程序進行的直接SVOD訂閱）。提供。

內容

此報告的內容

• 24頁執行摘要和比較表
• 移動運營商主要的SVOD平台列表
• 2015年至2025年的國家預測（138個國家）

針對138個國家/地區的預測：

Mobile operators to generate 170 million SVOD subs

Smartphone gross SVOD subscriptions for 138 countries will double between 2019 and 2025 to 170 million. The total will climb by 25 million in 2020 alone.

The net smartphone SVOD subscriber count will rise by 34 million between 2019 and 2025 to reach 93 million - lower growth than gross subscriptions.

The average smartphone SVOD subscriber will pay for 1.83 gross SVOD subscriptions by 2025 - up from 1.45 in 2019. These figures are lower than for fixed broadband homes. Smartphone SVOD take-up will be highest in emerging markets, especially those with low fixed broadband penetration, where disposable incomes are limited.

Smartphone SVOD subscribers via mobile operators will reach 16.0% of the 582 million global SVOD subscribers by 2025; up from 14.6% of the 403 million in 2019.

Simon Murray, Principal Analyst at Digital TV Research, said: "Our forecasts only cover subscriptions taken via a mobile operator, so they exclude direct SVOD subscriptions via a mobile app. These forecasts could easily more than double if direct mobile SVOD subscriptions were included."

Table of Contents

Published in July 2020, this 206-page PDF and excel report contains comprehensive coverage of SVOD take-up indirectly via mobile operators (excluding direct SVOD subscriptions via mobile apps).

The report comprises:

• 24-page Executive Summary and Comparison Tables.

• List of major SVOD platforms by mobile operator

• Country-by-country forecasts from 2015 to 2025 [138 countries]

Forecasts for 138 countries: