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市場調查報告書

亞太地區的OTT電視、視訊預測

Asia Pacific OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 930242
出版日期 內容資訊 英文 212 Pages
商品交期: 最快1-2個工作天內
價格
亞太地區的OTT電視、視訊預測 Asia Pacific OTT TV and Video Forecasts
出版日期: 2020年03月30日內容資訊: 英文 212 Pages
簡介

儘管有冠狀病毒和中國景氣低迷的負面影響,亞太地區的SVOD契約數預計至2025年成為4億1700萬件,從2019年的2億6900萬件增加。中國2025年預計擁有2億6,900萬件SVOD用戶,這相當於該地區整體的65%。

本報告提供亞太地區的OTT電視、視訊市場相關調查分析,OTT業者概要 (各國) 、全球市場的預測,亞太地區22個國家的比較預測、各國預測等相關的系統性資訊。

主要的調查內容

  • 市場展望
  • 家庭普及率
  • SVOD用戶數
  • 電影與TV小故事的OTT收入
  • 各國詳細分析

調查對象國家

  • 澳洲
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Stan
    • Foxtel Now
  • 孟加拉
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Iflix
  • 柬埔寨
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Iflix
  • 中國
    • Youku Tudou
    • IQiyi
    • Tencent Video
  • 香港
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • MyTV Super
    • Viu
  • 印度
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Zee 5
    • Hotstar
    • Sony Liv
    • ALT Balaji
    • Eros Now
    • HOOQ
    • Spuul
    • Yupp TV
  • 印尼
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Iflix
    • HOOQ
    • Catchplay
    • Viu
  • 日本
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Hulu
    • Tsutaya
    • U-Next
    • Avex dtv
    • au Smart Pass
  • 寮國
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
  • 馬來西亞
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Iflix
  • 蒙古
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Viu
  • 緬甸
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Iflix
  • 尼泊爾
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Iflix
  • 紐西蘭
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Lightbox
    • Neon
  • 巴基斯坦
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Iflix
    • Starz Play
  • 菲律賓
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Iflix
    • HOOQ
    • Viu
  • 新加坡
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • HOOQ
    • Catchplay
    • Viu
  • 韓國
    • Netflix
    • Amazon Prime Video
    • Disney+
    • HBO
    • Watcha Play
    • Tving
    • LG U+
    • Olleh TV
    • Seezn
    • Wavve
    • Pooq
  • 斯里蘭卡
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Iflix
  • 台灣
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Catchplay
    • CHT
  • 泰國
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Iflix
    • HOOQ
    • Viu
    • True ID
  • 越南
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Iflix
目錄

Despite the negative impact from the coronavirus and the Chinese economic downturn, Asia Pacific will have 417 million SVOD subscriptions by 2025, up from 269 million in 2019.

China will have 269 million SVOD subscriptions in 2025 - or 65% of the region's total. India will supply a further 45 million - more than double its 2019 total.

Three Chinese companies will top the Asia Pacific SVOD subscriber rankings in 2025 - with two recording 100 million subscribers. Never expected to operate as standalone platforms in China, Netflix and Amazon Prime Video will take fourth and fifth places respectively.

Simon Murray, Principal Analyst at Digital TV Research, said: “China will also dominate the SVOD revenue rankings. The top five platforms [Tencent Video, Iqiyi, Netflix, Disney+ and Youku Tudou] will account for two-thirds of the region's SVOD revenues by 2025.”

Netflix's revenues will more than double between 2019 and 2025 to $3.19 billion. Disney+ will generate $1 billion in 2025, despite starting only recently.

Murray continued: “Asia Pacific SVOD revenues will reach $18.25 billion in 2025; up by $8 billion on 2019. These forecasts are lower than our previous edition.”

Table of Contents

Published in March 2020, this 212-page PDF, PowerPoint and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in three parts:

  • Outlook: Forecasts for 22 countries in a 49-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2025 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 96-page PDF document.

Forecasts for the following 145 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Australia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Stan; Foxtel Now
Bangladesh 4 Netflix; Amazon Prime Video; Disney+; Iflix
Cambodia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
China 3 Youku Tudou; IQiyi; Tencent Video
Hong Kong 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; MyTV Super; Viu
India 12 Netflix; Amazon Prime Video; Disney+; Apple TV+; Zee 5; Hotstar; Sony Liv; ALT Balaji; Eros Now; HOOQ; Spuul; Yupp TV
Indonesia 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Catchplay; Viu
Japan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Malaysia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Mongolia 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viu
Myanmar 4 Netflix; Amazon Prime Video; Disney+; Iflix
Nepal 4 Netflix; Amazon Prime Video; Disney+; Iflix
New Zealand 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Lightbox; Neon
Pakistan 5 Netflix; Amazon Prime Video; Disney+; Iflix; Starz Play
Philippines 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Viu
Singapore 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; HOOQ; Catchplay; Viu
South Korea 11 Netflix; Amazon Prime Video; Disney+; HBO; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve; Pooq
Sri Lanka 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix
Taiwan 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT
Thailand 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Viu; True ID
Vietnam 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix