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市場調查報告書

南美的OTT 電視影音設備預測

Latin America OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 928647
出版日期 內容資訊 英文 188 Pages
商品交期: 最快1-2個工作天內
價格
南美的OTT 電視影音設備預測 Latin America OTT TV and Video Forecasts
出版日期: 2020年03月16日內容資訊: 英文 188 Pages
簡介

南美,預計2025年締結8,100萬件SVOD訂閱契約。這幾乎是在2019年終記錄的4,200萬件的2倍。

預計Netflix,Amazon Prime Video,Disney+,Apple TV+,HBO在2025年終佔南美的收費SVOD訂閱的88%。

本報告提供南美19個國家的OTT TV及視訊市場相關的總括性調查,對各國的加入數/家庭數,交易與收益,SVOD,廣告支出,出租/PPV (付費) 及DTO (Download-To-Own) 等相關資料。

目錄

  • 摘要整理
  • 地區預測的摘要
  • 19個國家的比較預測圖
  • 19個國家的各國預測
  • 各國的簡介

調查對象國家

  • 阿根廷
  • 玻利維亞
  • 巴西
  • 智利
  • 哥倫比亞
  • 哥斯大黎加
  • 多明尼加共和國
  • 厄瓜多
  • 薩爾瓦多
  • 瓜地馬拉
  • 宏都拉斯
  • 墨西哥
  • 尼加拉瓜
  • 巴拿馬
  • 巴拉圭
  • 秘魯
  • 波多黎各
  • 烏拉圭
  • 委內瑞拉

各19個國家的詳細的預測

  • 人口
  • 總家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV家庭數/總家庭數
  • 固定寬頻家庭數/總家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT TV & 視訊固定寬頻家庭數
  • OTT TV & 視訊家庭數/固定寬頻家庭數
  • OTT TV & 視訊家庭數/TV家庭數
  • OTT TV & 視訊智慧型手機加入數
  • OTT TV & 視訊家庭數/智慧型手機加入數
  • OTT TV & 視訊總數
  • SVOD總加入數
  • TV出租交易數
  • 電影出租交易數
  • 出租交易總數
  • TV DTO交易數
  • 電影DTO交易數
  • DTO交易總數
  • 開欄廣告總額
  • OTT網站線上廣告
  • 線上TV出租收益
  • 線上電影出租收益
  • 線上出租總收益
  • DTO TV收益
  • DTO 電影收益
  • DTO視訊收益
  • SVOD收益
  • OTT TV & 視訊總收益
目錄

Latin America will have 81 million SVOD subscriptions by 2025; almost double the 42 million recorded at end-2019. This growth comes despite the recession affecting most countries in the region.

Five US-based platforms (Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO) will account for 88% of the region's paying SVOD subscriptions by end-2025. This proportion was already as high as 85% in 2019 despite Disney+ and Apple TV+ not yet starting operations.

Simon Murray, Principal Analyst at Digital TV Research, said: “These US-based players will grow but the local platforms will stall. Claro Video is often available free to its top spending mobile subscribers. Telefonica/Movistar may sell its remaining non-Brazilian assets.”

Table of Contents

Published in March 2020, this 188-page PDF, PowerPoint and excel report covers 19 countries. The report comes in three parts:

  • Outlook: Subscriber forecasts and bullet points for 19 countries in a visually-appealing 43-page PowerPoint document;
  • Forecasts: Excel workbook covering each year from 2010 to 2025 for 19 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insights: Detailed country-by-country analysis in a 64-page PDF document.

Forecasts for the following 137 platforms across 19 countries:

CountrySVOD opsSVOD Platforms
Argentina 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; Flow fixed; HBO
Bolivia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; HBO
Brazil 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Telecine
Chile 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Colombia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Costa Rica 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Dominican R 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO
Ecuador 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
El Salvador 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Guatemala 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Honduras 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Mexico 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Nicaragua 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Panama 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Paraguay 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Peru 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Puerto Rico 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV
Uruguay 7 Netflix; Amazon Prime Video; Disney+; Blim; Claro Video; Movistar Play; HBO
Venezuela 6Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; HBO