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西歐的SVOD (定額制視訊點播) 預測

Western Europe SVOD (Subscription Video On Demand) Forecasts

出版商 Digital TV Research 商品編碼 408015
出版日期 內容資訊 英文 146 Pages
商品交期: 最快1-2個工作天內
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西歐的SVOD (定額制視訊點播) 預測 Western Europe SVOD (Subscription Video On Demand) Forecasts
出版日期: 2016年12月08日 內容資訊: 英文 146 Pages



西歐的SVOD (定額制視訊點播) 用戶數,預計從2016年終的3,287萬人,到2021年增加到5,517萬人。

本報告提供西歐17個國家的SVOD市場相關調查分析,用戶數,收益市場佔有率 (各業者)的預測相關的系統性資訊。


  • 奧地利:5 (Netflix,Amazon,Sky,Maxdome,Myprime)
  • 比利時:4 (Netflix,Amazon,Videoland,Yelo)
  • 丹麥:4 (Netflix,Amazon,HBO,Viaplay)
  • 芬蘭:4 (Netflix,Amazon,HBO,Viaplay)
  • 法國:3 (Netflix,Amazon,Canal Play)
  • 德國:5 (Netflix,Amazon,Sky,Maxdome,Myprime)
  • 冰島:1 (Netflix)
  • 愛爾蘭:2 (Netflix,Amazon)
  • 義大利:5 (Netflix,Amazon,Sky,TIMVision,Mediaset Infinity)
  • 盧森堡:2 (Netflix,Amazon)
  • 荷蘭:4 (Netflix,Amazon,Videoland,Myprime)
  • 挪威:4 (Netflix,Amazon,HBO,Viaplay)
  • 葡萄牙:3 (Netflix,N Play,Videoclube)
  • 西班牙:3 (Netflix,Amazon,HBO)
  • 瑞典:4 (Netflix,Amazon,HBO,Viaplay)
  • 瑞士:4 (Netflix,Amazon,Myprime,Teleclub Play)
  • 英國:3 (Netflix,Amazon,Now TV)

預測:用戶數,收益市場佔有率 (各業者)

  • 人口
  • 整體家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機用戶數
  • 平板電腦用戶數
  • TV家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機用戶數/人口
  • 平板電腦用戶數/人口
  • SVOD整體用戶數
  • SVOD加入家庭數/TV家庭數
  • SVOD加入家庭數/固定寬頻家庭數
  • SVOD加入家庭數/智慧型手機用戶數
  • SVOD用戶數:各業者
    • Netflix
    • Amazon
    • Canal Play
    • 其他
  • SVOD用戶數的佔有率:各業者(%)
    • Netflix
    • Amazon
    • Canal Play
    • 其他
  • SVOD收益
  • SVOD收益:各業者
    • Netflix
    • Amazon
    • Canal Play
    • 其他
  • SVOD收益的佔有率:各業者(%)
    • Netflix
    • Amazon
    • Canal Play
    • 其他
  • SVOD的ARPU (每用戶平均收益):各業者
    • Netflix
    • Amazon
    • Canal Play

Netflix will remain the dominant force in Western European SVOD for the next five years. However, Amazon Video will provide a stiff challenge as Digital TV Research estimates that 15 Western European countries will offer Amazon Prime Video by end-2017.

Netflix's share of Western European SVOD subscribers will fall from 51% in 2015 to 47% by 2021. However, Amazon's share will grow from 14% in 2015 to 21% by 2021*. So, these two companies control two-thirds of the region's SVOD subs.

The Western Europe SVOD Forecasts report expects 55.17 million paying SVOD subscribers across 17 countries by 2021, up from 24.17 million in 2015 and an expected 32.87 million by end-2016. More than 8 million subscribers will be added in 2016 alone.

Simon Murray, Principal Analyst at Digital TV Research, said: "The UK will remain market leader, but Germany will close the gap. The UK accounted for a third of SVOD subscribers in 2015, but this proportion will fall to a quarter by 2021."

He continued: "SVOD growth will be more modest in France, Italy and Spain. In fact, the Netherlands and Sweden will have more SVOD subs than Spain in 2021, despite having much smaller populations."

Published in December 2016, this 146-page PDF and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 17 countries. The report comprises:

  • Executive Summary.
  • Major SVOD players, including subscriber estimates by country (2010 to 2021) for the major platforms.
  • Country-by-country forecasts from 2010 to 2021
  • Country profiles

Table of Contents

17 countries and 60 platforms covered:

CountryNo of opsOperators
Austria5Netflix, Amazon, Sky, Maxdome, Myprime
Belgium4Netflix; Amazon; Videoland; Yelo
Denmark4Netflix; Amazon; HBO; Viaplay
Finland4Netflix; Amazon; HBO; Viaplay
France3Netflix; Amazon; Canal Play
Germany5Netflix, Amazon, Sky, Maxdome, Myprime
Ireland2Netflix; Amazon
Italy5Netflix; Amazon; Sky; TIMVision; Mediaset Infinity
Luxembourg2Netflix; Amazon
Netherlands4Netflix; Amazon; Videoland; Myprime
Norway4Netflix; Amazon; HBO; Viaplay
Portugal3Netflix; N Play; Videoclube
Spain3Netflix; Amazon; HBO
Sweden4Netflix; Amazon; HBO; Viaplay
Switzerland4Netflix; Amazon; Myprime; Teleclub Play
UK3Netflix; Amazon; Now TV

Forecasts (for each year from 2010 to 2021) contain this detail for 17 countries (as well as subscriber and revenue market shares by operator)

France SVOD forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Population (000)
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population
SVOD total subscribers (000)
SVOD homes/Fixed broadband HH
SVOD homes/smartphone subs
SVOD subscribers by operator (000)
Canal Play
Share of SVOD subscribers by operator (%)
Canal Play
SVOD revenues (US$ mil.)
SVOD revenues by operator (US$ mil.)
Canal Play
Share of SVOD revenues by operator (%)
Canal Play
SVOD ARPU by operator ($)
Canal Play
Source: Digital TV Research
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