North America Pay TV Forecasts
|出版商||Digital TV Research||商品編碼||368280|
|出版日期||內容資訊||英文 96 Pages
|北美的收費電視市場預測 North America Pay TV Forecasts|
|出版日期: 2018年03月12日||內容資訊: 英文 96 Pages||
北美地區 (美國、加拿大) 的收費電視的用戶數到2012年的1億1200萬人達頂峰降低，預計2022年減少1000萬人成為1億200萬人。
US pay TV revenues peaked in 2015, at $101.71 billion, according to the eighth edition of the North America Pay TV Forecasts report. A $26.58 billion decline (26%) is forecast between 2015 and 2023 to take the total down to $75.13 billion.
Cable TV revenues peaked in 2010 at $54.11 billion, but they will fall to $36.75 billion by 2023. Cable will lose nearly 12 million subscribers between 2010 and 2023 (although most of the heaviest losses have already taken place).
Simon Murray, Principal Analyst at Digital TV Research, added: "Cable TV is not the only platform to suffer. Satellite TV and IPTV are also losing subscribers and revenues. Much of this is due to the operators shifting their subscribers to online platforms. However, growth from vMVPDs is not expected to make up completely for the subscriber and revenue shortfalls from traditional pay TV."
IPTV's fall is mainly due to AT&T encouraging its U-Verse subscribers to convert to DirecTV, its other pay TV asset. This is the reverse of what has happened in most other countries. IPTV revenues spiked in 2015 at $9.60 billion, and they will halve to $4.77 billion in 2023. The number of IPTV subs topped 12.00 million in 2014, but it will decline to 6.26 million in 2023.
Satellite TV revenues will fall from $39.78 billion in 2017 to $33.61 billion in 2023 - or down by 16%. Satellite TV subscriptions will drop by 4.08 million between end-2017 and 2023; having fallen by nearly 3 million in 2017 alone. DISH is pushing its vMVPD platform Sling TV hard, with DirecTV Now also making an impact.
The number of US traditional pay TV subscribers will fall from a zenith of 100.34 million in 2012 to 90.35 million by end-2017 and down to 80.33 million in 2023. Pay TV penetration will fall from 87.6% of TV households in apex year 2013 to 66.7% in 2023.
Published in March 2018, this 96-page PDF and excel report comes in five parts:
|Country||Forecasts||No of ops||Platform forecasts|
|Canada||*||9||Rogers; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; MTS; Telus; Max TV|
|USA||*||16||Comcast; Charter; Time Warner Cable; Brighthouse; Cox; Altice; Cablevision; Suddenlink; Mediacom; Cable One; Wide Open West; U-Verse; DirecTV; Fios TV; DISH Network; Frontier|