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市場調查報告書

南美的OTT 電視影音設備預測

Latin America OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 358679
出版日期 內容資訊 英文 184 Pages
商品交期: 最快1-2個工作天內
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南美的OTT 電視影音設備預測 Latin America OTT TV and Video Forecasts
出版日期: 2019年04月01日內容資訊: 英文 184 Pages
簡介

本報告提供南美19個國家的OTT TV及視訊市場相關的總括性調查,各國的加入數/家庭數,交易與收益,SVOD,廣告支出,出租/PPV (付費) 及DTO (Download-To-Own) 等相關資料。

目錄

  • 摘要整理
  • 地區預測的摘要
  • 比較預測圖19個國家
  • 19個國家的各國預測
  • 各國簡介

調查對象國家

  • 阿根廷
  • 玻利維亞
  • 巴西
  • 智利
  • 哥倫比亞
  • 哥斯大黎加
  • 多明尼加共和國
  • 厄瓜多
  • 薩爾瓦多
  • 瓜地馬拉
  • 宏都拉斯
  • 墨西哥
  • 尼加拉瓜
  • 巴拿馬
  • 巴拉圭
  • 秘魯
  • 波多黎各
  • 烏拉圭
  • 委內瑞拉

19個國家的詳細的預測

  • 人口
  • 整體家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT TV & 視訊固定寬頻家庭數
  • OTT TV & 視訊家庭數/固定寬頻家庭數
  • OTT TV & 視訊家庭數/TV家庭數
  • OTT TV & 視訊智慧型手機加入數
  • OTT TV & 視訊家庭數/智慧型手機加入數
  • OTT TV & 視訊總數
  • SVOD整體加入數
  • TV出租交易數
  • 電影出租交易數
  • 出租交易總數
  • TV DTO交易數
  • 電影DTO交易數
  • DTO交易總數
  • 開欄廣告總額
  • OTT網站線上廣告
  • 線上TV出租收益
  • 線上電影出租收益
  • 線上出租總收益
  • DTO TV收益
  • DTO 電影收益
  • DTO視訊收益
  • SVOD收益
  • OTT TV & 視訊總收益

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

LatAm to add 24 million SVOD subscriptions

Latin American SVOD subscriptions are forecast to reach 51.10 million by 2024; almost double the 27.12 million recorded at end-2018. The top six regional platforms will account for 85% of the region's paying SVOD subscribers by end-2024.

Netflix will remain the largest pan-regional SVOD platform by some distance, with an expected 26.30 million paying subscribers in 2024 - or half the region's total (down from a two-thirds share in 2018).

Simon Murray, Principal Analyst at Digital TV Research, said: “The Latin America OTT TV and Video Forecasts report only covers paid-for services. Several mobile and pay TV operators provide free and limited SVOD platforms to their top paying subscribers. This stifles pay SVOD take-up.”

OTT TV episode and movie revenues for 19 Latin American countries will more than double to $8.25 billion in 2024; up from the $3.33 billion recorded in 2018. SVOD will remain the region's largest OTT revenue source; contributing $6 billion by 2024.

Brazil will remain the SVOD revenue leader by 2024 - supplying 40% of the regional total. Mexico will provide another 24%, so Brazil and Mexico will together take two-thirds of the region's SVOD revenues by 2024.

Table of Contents

Published in April 2019, this 184-page PDF, PowerPoint and excel report covers 19 countries. The report comes in three parts:

  • Outlook: Subscriber forecasts and bullet points for 19 countries in a visually-appealing 43-page PowerPoint document;
  • Forecasts: Excel workbook covering each year from 2010 to 2024 for 19 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insights: Detailed country-by-country analysis in a 60-page PDF document.

Forecasts for the following 106 platforms across 19 countries:

CountrySVOD opsSVOD Platforms
Argentina 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; Flow fixed; HBO
Bolivia 4 Netflix; Amazon Prime Video; Blim; HBO
Brazil 6 Netflix; Amazon Prime Video; Claro Video; Globo Play; HBO; Fox+
Chile 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO
Colombia 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO
Costa Rica 5 Netflix; Amazon Prime Video; Blim; Claro Video; HBO
Dominican R 4 Netflix; Amazon Prime Video; Claro Video; HBO
Ecuador 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO
El Salvador 5 Netflix; Amazon Prime Video; Blim; Claro Video; HBO
Guatemala 5 Netflix; Amazon Prime Video; Blim; Claro Video; HBO
Honduras 5 Netflix; Amazon Prime Video; Blim; Claro Video; HBO
Mexico 5 Netflix; Amazon Prime Video; Blim; Claro Video; Fox Play; HBO
Nicaragua 5 Netflix; Amazon Prime Video; Blim; Claro Video; HBO
Panama 5 Netflix; Amazon Prime Video; Blim; Claro Video; HBO
Paraguay 6 Netflix; Amazon Prime Video; Blim; Claro Video; HBO
Peru 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO
Puerto Rico 4 Netflix; Amazon Prime Video; HBO; Sling TV
Uruguay 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO
Venezuela 4 Netflix; Amazon Prime Video; Blim; HBO
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