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Asia Pacific OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 333651
出版日期 內容資訊 英文 170 Pages
商品交期: 最快1-2個工作天內
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亞太地區的OTT電視、視訊預測 Asia Pacific OTT TV and Video Forecasts
出版日期: 2017年07月31日 內容資訊: 英文 170 Pages


本報告提供亞太地區17個國家的OTT電視、視訊市場相關調查分析,OTT業者概要 (各國) 、全球市場的預測,亞太地區17個國家的比較預測、各國預測等相關的系統性資訊。


  • 澳洲
  • 中國
  • 香港
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 尼泊爾
  • 紐西蘭
  • 巴基斯坦
  • 菲律賓
  • 新加坡
  • 韓國
  • 斯里蘭卡
  • 台灣
  • 泰國
  • 越南


  • 人口
  • 整體家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV 家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT電視、視訊家庭數
  • OTT電視、視訊家庭數/固定寬頻家庭數
  • OTT電視、視訊家庭數/TV家庭數
  • SVOD家庭數
  • SVOD家庭數/固定寬頻家庭數
  • SVOD家庭數/TV家庭數
  • 電影出租數
  • 電視出租數
  • 出租總數
  • 電視DTO (Download-To-Own) 數
  • 電影DTO數
  • DTO總數
  • 線上廣告總額
  • OTT網站的線上廣告額
  • DTO電視收益
  • DTO電影收益
  • DTO視訊收益
  • 線上出租收益
  • 線上電視出租收益
  • 線上電影出租收益
  • SVOD收益
  • OTT電視、視訊總收益



Asia Pacific OTT revenues from TV episodes and movies will reach $24.41 billion in 2022; triple the $8.27 billion recorded in 2016. The total will increase by nearly $3 billion in 2017 alone.

China will command half of the OTT revenues for the 22 countries covered in the Asia Pacific OTT TV & Video Forecasts report by 2022; rising from just over a third of the 2016 total. China and Japan together will account for two-thirds of the region's total revenues by 2022.

Advertising revenues on OTT sites and SVOD revenues are running neck-to-neck. SVOD will be the leader in 2017 and 2018, but AVOD will regain the crown from 2019. China will supply 61% of the region's AVOD revenues by 2022 - or $7.27 billion.

Asia Pacific SVOD revenues will climb from $3,388 million in 2016 to $9,090 million in 2022. China will overtake Japan to become the SVOD revenue leader in 2017.

Digital TV Research forecasts 234 million SVOD subs by 2022, up from 91 million in 2016. China will have 139 million SVOD subs (59% of the region's total) in 2022. India and Japan will together account for another 50 million, leaving only 44 million divided between the remaining 19 countries.

A quarter of the region's TV households will subscribe to an SVOD package by 2022, up from just over a tenth at end-2016.

Published in August 2017, this 170-page PDF and excel report combines the relevant countries from two of last year's reports: Asia Pacific OTT TV & Video Forecasts and Asia Pacific SVOD Forecasts in one convenient place. Covering movies and TV episodes, the report has been extended by five countries to 22 territories. The report comes in five parts:

  • Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
  • Major SVOD platforms, including market share for each;
  • Regional forecasts summary from 2010 to 2022 by platform, by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes;
  • Country profiles for 22 territories;
  • Detailed country forecasts for 22 nations.

Table of Contents

Forecasts for the following 104 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Australia4Netflix; Amazon Prime Video; Stan; Foxtel Now
Bangladesh3Netflix; Amazon Prime Video; Iflix
Cambodia3Netflix; Amazon Prime Video; Iflix
China5Youku Tudou; Iqiyi; Tencent Video; Tmall Box Office; LeEco
Hong Kong4Netflix; Amazon Prime Video; MyTV Super; Viu
India10Netflix; Amazon Prime Video; Ditto; Hotstar; Sony Liv; Bigflix; Eros Now; HOOQ; Spuul; Viu
Indonesia7Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Catchplay; Viu
Japan7Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos2Netflix; Amazon Prime Video
Malaysia7Netflix; Amazon Prime Video; Iflix; Tonton VIP; Viu; HOOQ; Dimsum
Mongolia2Netflix; Amazon Prime Video
Myanmar3Netflix; Amazon Prime Video; Iflix
Nepal3Netflix; Amazon Prime Video; Iflix
New Zealand4Netflix; Amazon Prime Video; Lightbox; Neon
Pakistan4Netflix; Amazon Prime Video; Iflix; Icflix
Philippines6Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Viu
Singapore6Netflix; Amazon Prime Video; HOOQ; Tribe; Catchplay; Viu
South Korea7Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq
Sri Lanka3Netflix; Amazon Prime Video; Iflix
Taiwan4Netflix; Amazon Prime Video; Catchplay; CHT
Thailand5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Vietnam5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
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