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Asia Pacific OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 333651
出版日期 內容資訊 英文 216 Pages
商品交期: 最快1-2個工作天內
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亞太地區的OTT電視、視訊預測 Asia Pacific OTT TV and Video Forecasts
出版日期: 2018年07月24日 內容資訊: 英文 216 Pages


本報告提供亞太地區17個國家的OTT電視、視訊市場相關調查分析,OTT業者概要 (各國) 、全球市場的預測,亞太地區17個國家的比較預測、各國預測等相關的系統性資訊。


  • 澳洲
  • 中國
  • 香港
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 尼泊爾
  • 紐西蘭
  • 巴基斯坦
  • 菲律賓
  • 新加坡
  • 韓國
  • 斯里蘭卡
  • 台灣
  • 泰國
  • 越南


  • 人口
  • 整體家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV 家庭數/整體家庭數
  • 固定寬頻家庭數/整體家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT電視、視訊家庭數
  • OTT電視、視訊家庭數/固定寬頻家庭數
  • OTT電視、視訊家庭數/TV家庭數
  • SVOD家庭數
  • SVOD家庭數/固定寬頻家庭數
  • SVOD家庭數/TV家庭數
  • 電影出租數
  • 電視出租數
  • 出租總數
  • 電視DTO (Download-To-Own) 數
  • 電影DTO數
  • DTO總數
  • 線上廣告總額
  • OTT網站的線上廣告額
  • DTO電視收益
  • DTO電影收益
  • DTO視訊收益
  • 線上出租收益
  • 線上電視出租收益
  • 線上電影出租收益
  • SVOD收益
  • OTT電視、視訊總收益



Three Chinese companies will top the Asia Pacific SVOD rankings by subscribers in 2023. Not expected to ever operate as standalone platforms in China, Netflix and Amazon Prime Video will take fourth and fifth places respectively.

Simon Murray, Principal Analyst at Digital TV Research, said: “The Asia Pacific OTT TV & Video Forecasts report expects 351 million subscription video on-demand subscribers by 2023, up from 141 million in 2017. China will have 235 million SVOD subs in 2023 - or two-thirds of the 22 countries covered.”

Netflix ($3.12 billion) will top the SVOD revenues chart in 2023. The top three platforms will account for 54% of the region's SVOD revenues by 2023. Asia Pacific SVOD revenues will triple from just under $5 billion in 2017 to $15 billion in 2023. China's share will remain at about half of the total.

Murray continued: “Asia Pacific OTT revenues from TV episodes and movies will reach $42 billion in 2023; nearly triple the $15 billion recorded in 2017. The total will increase by $5 billion in 2018 alone.”

China and Japan will account for three-quarters of the region's OTT revenues by 2023. China will command 62% ($25.97 billion) by 2023; increasing its share from 59% ($8.79 billion) of the 2017 total.

Advertising on OTT sites [AVOD] revenues are the main source of OTT revenues. However, SVOD is growing faster - tripling between 2017 and 2023. SVOD will take 37% of OTT revenues by 2023, with AVOD supplying 54%. These proportions were 33% and 55% respectively in 2017.

Table of Contents

Published in July 2018, this 216-page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in six parts:

  • Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
  • Major SVOD platforms, including market share for each;
  • Regional forecasts summary from 2010 to 2023 by platform, by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes;
  • Country profiles for 22 territories;
  • Detailed country forecasts for 22 nations.
  • NEW FOR 2018: Prospects. Subscriber forecasts for 22 countries in a visually-appealing 48-page document.

17 countries and 71 platforms covered:

CountrySVOD opsSVOD Platforms
Australia 4Netflix; Amazon Prime Video; Stan; Foxtel Now
Bangladesh 3Netflix; Amazon Prime Video; Iflix
Cambodia 3Netflix; Amazon Prime Video; Iflix
China 4Youku Tudou; IQiyi; Tencent Video; TMall Box Office
Hong Kong 4Netflix; Amazon Prime Video; MyTV Super; Viu
India 11Netflix; Amazon Prime Video; Zee 5; Hotstar; Sony Liv; Bigflix; Eros Now; HOOQ; Spuul; Viu: Yupp TV
Indonesia 7Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Catchplay; Viu
Japan 7Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos 2Netflix; Amazon Prime Video
Malaysia 7Netflix; Amazon Prime Video; Iflix; Tonton VIP; Viu; HOOQ; Dimsum
Mongolia 3Netflix; Amazon Prime Video; Viu
Myanmar 3Netflix; Amazon Prime Video; Iflix
Nepal 3Netflix; Amazon Prime Video; Iflix
New Zealand 4Netflix; Amazon Prime Video; Lightbox; Neon
Pakistan 4Netflix; Amazon Prime Video; Iflix; Icflix
Philippines 6Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Viu
Singapore 6Netflix; Amazon Prime Video; HOOQ; Tribe; Catchplay; Viu
South Korea 7Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq
Sri Lanka 3Netflix; Amazon Prime Video; Iflix
Taiwan 4Netflix; Amazon Prime Video; Catchplay; CHT
Thailand 5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Vietnam 5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
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