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市場調查報告書

西歐的OTT電視、視訊預測

Western Europe OTT TV and Video Forecasts

出版商 Digital TV Research 商品編碼 333648
出版日期 內容資訊 英文 190 Pages
商品交期: 最快1-2個工作天內
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西歐的OTT電視、視訊預測 Western Europe OTT TV and Video Forecasts
出版日期: 2019年06月01日內容資訊: 英文 190 Pages
簡介

本報告提供西歐18個國家的OTT電視、視訊市場相關調查分析,OTT業者概要 (各國) 、全球市場的預測,西歐15個國家的比較預測、各國預測等相關的系統性資訊。

調查對象國家

  • 奧地利
  • 比利時
  • 丹麥
  • 芬蘭
  • 法國
  • 德國
  • 冰島
  • 愛爾蘭
  • 義大利
  • 盧森堡
  • 馬爾他
  • 荷蘭
  • 挪威
  • 葡萄牙
  • 西班牙
  • 瑞典
  • 瑞士
  • 英國

主要的預測項目:各國

  • 人口
  • 總家庭數
  • TV家庭數
  • 固定寬頻家庭數
  • 智慧型手機加入數
  • 平板電腦加入數
  • TV 家庭數/總家庭數
  • 固定寬頻家庭數/總家庭數
  • 智慧型手機加入數/人口
  • 平板電腦加入數/人口
  • OTT電視、視訊家庭數
  • OTT電視、視訊家庭數/固定寬頻家庭數
  • OTT電視、視訊家庭數/TV家庭數
  • SVOD家庭數
  • SVOD家庭數/固定寬頻家庭數
  • SVOD家庭數/TV家庭數
  • 電影出租數
  • 電視出租數
  • 出租總數
  • 電視DTO (Download-To-Own) 數
  • 電影DTO數
  • DTO總數
  • 線上廣告總額
  • OTT網站線上廣告額
  • DTO電視收益
  • DTO電影收益
  • DTO視訊收益
  • 線上出租收益
  • 線上電視出租收益
  • 線上電影出租收益
  • SVOD收益
  • OTT電視、視訊總收益
  • 線上影片廣告/寬頻家庭數
  • DTO收益/寬頻家庭數
  • 出租收益/寬頻家庭數
  • SVOD收益/寬頻家庭數
  • OTT電視、視訊收益/寬頻家庭數
  • OTT電視、視訊廣告/OTT電視、視訊家庭數
  • DTO收益/OTT電視、視訊家庭數
  • OTT電視、視訊收益/寬頻家庭數
  • DTO收益/OTT電視、視訊收益
  • SVOD收益/OTT電視、視訊家庭數
  • OTT電視、視訊收益/OTT電視、視訊家庭數

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目錄

Digital TV Research forecasts 131.20 million gross SVOD subscriptions in Western Europe by 2024, doubling from 65.19 million by end-2018. About 13 million subscribers will be added in 2019 alone, with a similar number of additions expected in 2020.

SVOD homes will pay for an average of 1.71 SVOD subscriptions by 2024 - up from 1.42 in 2018. About 43.4% of TV households will have at least one SVOD subscription by 2024; up from 26.3% in 2018. Penetration will reach nearly two-thirds of TV households in Norway, but will be under 30% in Italy.

Gross SVOD subscriptions will represent 74.2% of Western European TV households by 2024, double from 37.3% at end-2018. Germany, Italy, France and Spain will all be below the regional average by 2024. Five countries will be above 100% of TV households.

Netflix will remain the largest pan-regional SVOD platform by some distance, with 54.86 million paying subscribers expected by 2024 - or 42% of the region's total. This proportion is down from 54% in 2018, but it does mean that the platform will add 20 million subscribers.

Simon Murray, Principal Analyst at Digital TV Research, said: “Disney+ will make a strong and immediate impact, given its extensive brand recognition and impressive content line-up. We forecast 19.18 million paying subscribers by 2024 - fast approaching Amazon Prime Video.”

Table of Contents

Published in June 2019, this 190-page PDF, PowerPoint and excel report covers movies and TV episodes. The report comes in three parts:

  • Outlook: Forecasts for 18 countries in a 43-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2024 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in an 87-page PDF document.

Forecasts for the following 118 platforms across 18 countries:

CountrySVOD opsSVOD Platforms
Austria 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; RTL Now
Belgium 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; YeloPlay; Proximus
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Finland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
France 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; OCS; SFR Play; MyCanal
Germany 11 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; Magenta TV App; Horizon; Giga; Zattoo; RTL TV Now Premium
Iceland 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Ireland 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now
Italy 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now; TIMVision; Mediaset Infinity
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland Unlimited; RTL XL; NL Ziet; Ziggo Movies & Series
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Sumo
Portugal 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; N Play; Meo TVCine
Spain 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Orange Cine
Sweden 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
Switzerland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Teleclub Play
UK 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now
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