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Connected TV Forecasts

出版商 Digital TV Research 商品編碼 254677
出版日期 內容資訊 英文 206 Pages
商品交期: 最快1-2個工作天內
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全球聯網電視市場預測 Connected TV Forecasts
出版日期: 2015年08月12日 內容資訊: 英文 206 Pages






  • 摘要整理:現在·未來的聯網電視市場詳細趨勢
  • 主要的聯網電視平台的概要:Chromecast,Apple TV,Google TV,TiVo,Liberty Global's Horizon,Xbox,PlayStation等
  • 各國的聯網電視市場簡介
  • 全球整體的市場趨勢預測(過去4年·今後7年份)
  • 各國市場的預測結果比較
  • 各國市場的預測結果(詳細內容)


  • 阿根廷
  • 澳洲
  • 奧地利
  • 比利時
  • 巴西
  • 保加利亞
  • 加拿大
  • 智利
  • 中國
  • 哥倫比亞
  • 克羅埃西亞
  • 捷克
  • 丹麥
  • 芬蘭
  • 法國
  • 德國
  • 希臘
  • 香港
  • 匈牙利
  • 印度
  • 印尼
  • 愛爾蘭
  • 以色列
  • 義大利
  • 日本
  • 馬來西亞
  • 墨西哥
  • 荷蘭
  • 紐西蘭
  • 挪威
  • 菲律賓
  • 波蘭
  • 葡萄牙
  • 羅馬尼亞
  • 俄羅斯
  • 新加坡
  • 斯洛伐克
  • 斯洛維尼亞
  • 南非
  • 韓國
  • 西班牙
  • 瑞典
  • 瑞士
  • 台灣
  • 泰國
  • 土耳其
  • 烏克蘭
  • 英國
  • 美國
  • 委內瑞拉
  • 越南


  • 家庭總數
  • TV持有家庭數(TVHH)
  • 電視機台數
  • 固網寬頻引進家庭數
  • 寬頻引進家庭(BBHH)/全家庭的比率
  • 收費電視利用家庭數
  • 遊戲主機持有家庭數
  • 藍光播放器持有家庭數
  • 聯網電視套組數
  • 使用收費電視用機上盒的聯網電視台數
  • 使用專用設備的聯網電視台數
  • 使用遊戲主機的聯網電視台數
  • 使用藍光播放器的聯網電視台數
  • 聯網電視套組總數
  • 聯網電視套組/電視機總數的比率
  • 使用收費電視用機上盒的聯網電視/電視機總數的比率
  • 使用專用設備的聯網電視/電視機總數的比率
  • 使用遊戲主機的聯網電視/電視機總數的比率
  • 使用藍光播放器的聯網電視/電視機總數的比率
  • 聯網電視套組總數/電視機總數的比率
  • 聯網電視套組數/TV持有家庭數的比率
  • 使用收費電視用機上盒的聯網電視/TV持有家庭數的比率
  • 使用專用設備的聯網電視/TV持有家庭數的比率
  • 使用遊戲主機的聯網電視/TV持有家庭數的比率
  • 使用藍光播放器的聯網電視/TV持有家庭數的比率
  • 聯網電視套組總數/TV持有家庭數的比率
  • 聯網電視套組數/寬頻引進家庭數的比率
  • 使用收費電視用機上盒的聯網電視/寬頻引進家庭數的比率
  • 使用專用設備的聯網電視/寬頻引進家庭數的比率
  • 使用遊戲主機的聯網電視/寬頻引進家庭數的比率
  • 使用藍光播放器的聯網電視/寬頻引進家庭數的比率
  • 聯網電視套組總數/寬頻引進家庭數的比率

Connected TV set boom continues

The number of TV sets connected to the Internet will reach 876 million by 2020, up from 105 million at end-2010 and the 415 million expected at end-2015, according to a new report from Digital TV Research.

Covering 51 countries, the Connected TV Forecasts report states that the proportion of TV sets connected to the Internet will rocket to 29.9% by 2020, up from only 4.5% at end-2010 and the 15.5% expected by end-2015. By 2020, South Korea (55.0%) will have the highest proportion. At the other end of the scale, the proportion will only be 11.4% in India.

TV sets connected to the Internet by device (million)

The US will supply 184 million connected sets by 2020, up from 112 million in 2014. China will take second place in 2020, with 144 million - up from only 21 million in 2014. From the 538 million additional TV sets connected to the Internet between 2014 and 2020, China will supply a massive 123 million, followed by the US (72 million), India (29 million), Brazil (30 million) and Japan (26 million). Asia Pacific will become the largest region in 2017.

Simon Murray, Principal Analyst at Digital TV Research, said: “The connected TV sector has shifted considerably since our last edition a year ago. This includes fundamentals such as a revision downwards of TV set growth due mainly to greater competition from mobile devices.”

“Furthermore, the gulf between rich and poor nations is not going to be breached as rapidly as we previously thought. Therefore, connected TV set forecasts for most developing countries, especially China and India, are a lot lower.”

Murray continued: “Retail OTT devices such as Chromecast and Apple TV have made more of a splash than previously expected.”

The global total of connected TV sets via streaming/retail settop boxes such as Chromecast and Apple TV will reach 207 million in 2020 (with 42 million in the US and 39 million in China), up from fewer than 4 million in 2010. The expected 58 million total by end-2015 is up from 37 million a year earlier.

The number of installed smart TV sets overtook connected games consoles in 2013. Smart TV sets will account for 36% of the 2020 total connected sets, with 320 million (of which 56 million will be in the US and 64 million in China).

There were only 31 million connected smart TV sets by end-2010, but this total will quintuple to 150 million by end-2015. As a proportion of total TV sets, this percentage will climb from 1.3% in 2010 to 5.6% in 2015 and onto 10.9% by 2020. By 2020, this proportion will be higher than 10% of TV sets in 34 countries.

Murray cautioned: “In the last edition, we expected that ninth-generation games consoles would launch in 2016 or 2017. However, 2019 now seems more likely. This means that games consoles will have a lower impact on connected TV. There is also much lower confidence in connected blu-ray players continuing to make more of an impact on the sector.”

The number of connected games consoles will rise to 169 million by 2020; up from 107 million in 2014. The US will provide 43 million of the 2020 total, followed by Japan (17 million) and China (16 million).

Table of Contents

Published in August 2015, this 206-page PDF and excel report is the most geographically comprehensive ever published.

The report comes in six parts:

  • Executive Summary which analyses the current connected TV market as well as explaining the forecasts in-depth.
  • Succinct profiles of the main connected TV platforms, including Chromecast, Apple TV, Google TV, TiVo, Liberty Global's Horizon, Xbox, PlayStation, etc.
  • Connected TV country profiles.
  • Global forecasts summary from 2010 to 2020.
  • Comparison forecast tables for 51 countries.
  • Individual country forecasts for 51 territories.

51 countries covered:

ChinaColombiaCroatiaCzech Rep.
GreeceHong KongHungaryIndia
New ZealandNorwayPhilippinesPoland
SlovakiaSloveniaSouth AfricaSouth Korea

Forecasts (2010-2020) contain the following detail for each country:

Total households (000)
TV households (000)
TV sets (000)
Fixed broadband households (000)
Broadband HH/Total HH
Pay TV households (000)
Games console households (000)
Blu-ray player households (000)
Connected TV sets (000)
Connected TV set via pay TV settop boxes (000)
Connected TV sets via retail devices (000)
Connected TV sets via games consoles (000)
Connected TV sets via blu-ray players (000)
Total connected TV sets (000)
Connected TV sets/TV sets (%)
Connected TV sets via pay TV settop box/TV sets (%)
Connected TV sets via retail devices/TV sets (%)
Connected TV sets via games consoles/TV sets (%)
Connected TV sets via blu-ray players/TV sets (%)
Total connected TV sets/TV sets (%)
Connected TV sets/TVHH (%)
Connected TV sets via pay TV settop box/TVHH (%)
Connected TV sets via retail devices/TVHH (%)
Connected TV sets via games consoles/TVHH (%)
Connected TV sets via blu-ray players/TVHH (%)
Total connected TV sets/TVHH (%)
Connected TV sets/BBHH (%)
Connected TV sets via pay TV settop box/BBHH (%)
Connected TV sets via retail devices/BBHH (%)
Connected TV sets via games consoles/BBHH (%)
Connected TV sets via blu-ray players/BBHH (%)
Total connected TV sets/BBHH (%)
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