SVOD subscriptions to grow by 485 million
Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion. Six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.
Simon Murray, Principal Analyst at Digital TV Research, said: "Our Netflix forecasts for 2027 are 29 million lower than our February update - at 253 million. Netflix needs to boost its content to counter its fresher and cheaper rivals."
Netflix will add 31 million subscribers between 2021 and 2027, despite losing 4 million subscribers in North America.
Disney+ will overtake Netflix in 2025. Disney+ will add 144 million subscribers between 2021 and 2027 to take its total to 274 million Disney+ Hotstar will roll out to 13 Asian countries by 2027. These countries will supply 114 million (42%) of the global Disney+ subscriber total, but only $1.58 billion (11%) of Disney+' revenues [$14.7 billion] by 2027.
Netflix will remain the revenue winner, with $34 billion by 2027 - similar to Disney+, HBO Max and Paramount+ combined. However, the Netflix total is only $4 billion more than 2021 as subscriber growth decelerates and ARPU is squeezed.
Table of Contents
Published in May 2022 and based on March financial results for the main platforms, this 274-page PDF and excel report contains comprehensive coverage of the SVOD sector for TV episodes and movies across 841 platforms in 138 countries. The report comprises:
- Major SVOD platforms, including subscriber and revenues forecasts by country (2010 to 2027) for the major platforms.
- Individual analysis chapters for Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+
- Insight profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)
- Country-by-country forecasts from 2010 to 2027
Forecasts for each year from 2010 to 2027 contain this detail for 138 countries:
Africa: 109 platforms across 35 countries
| Country | SVOD ops | SVOD Platforms |
| Angola
| 2
| Netflix; Amazon
|
| Benin
| 2
| Netflix; Amazon
|
| Botswana
| 3
| Netflix; Amazon; Showmax
|
| Burkina Faso
| 3
| Netflix; Amazon; Disney+
|
| Burundi
| 3
| Netflix; Amazon; Showmax
|
| Cameroon
| 3
| Netflix; Amazon; Showmax
|
| CAR
| 3
| Netflix; Amazon; Showmax
|
| Chad
| 3
| Netflix; Amazon; Showmax
|
| DR Congo
| 3
| Netflix; Amazon; Showmax
|
| Rep Congo
| 4
| Netflix; Amazon; Apple TV+; Showmax
|
| Cote d'Ivoire
| 3
| Netflix; Amazon; Showmax
|
| Eq. Guinea
| 3
| Netflix; Amazon; Showmax
|
| Ethiopia
| 3
| Netflix; Amazon; Showmax
|
| Gabon
| 3
| Netflix; Amazon; Showmax
|
| Gambia
| 4
| Netflix; Amazon; Apple TV+; Showmax
|
| Ghana
| 4
| Netflix; Amazon; Apple TV+; Showmax
|
| Guinea
| 3
| Netflix; Amazon; Showmax
|
| Kenya
| 3
| Netflix; Amazon; Showmax
|
| Liberia
| 3
| Netflix; Amazon; Showmax
|
| Madagascar
| 3
| Netflix; Amazon; Showmax
|
| Malawi
| 3
| Netflix; Amazon; Showmax
|
| Mali
| 3
| Netflix; Amazon; MyCanal
|
| Mozambique
| 3
| Netflix; Amazon; Showmax
|
| Namibia
| 4
| Netflix; Amazon; Apple TV+; Showmax
|
| Niger
| 3
| Netflix; Amazon; Apple TV+
|
| Nigeria
| 4
| Netflix; Amazon; Disney+; Showmax
|
| Rwanda
| 3
| Netflix; Amazon; Showmax
|
| Senegal
| 3
| Netflix; Amazon; Showmax
|
| Sierra Leone
| 2
| Netflix; Amazon
|
| South Africa
| 5
| Netflix; Amazon; Disney+: Apple TV+; Showmax;
|
| Tanzania
| 3
| Netflix; Amazon; Showmax
|
| Togo
| 2
| Netflix; Amazon
|
| Uganda
| 4
| Netflix; Amazon; Apple TV+; Showmax
|
| Zambia
| 3
| Netflix; Amazon; Showmax
|
| Zimbabwe
| 3
| Netflix; Amazon; Showmax
|
Asia Pacific: 148 SVOD platforms across 22 countries
| Country | SVOD ops | SVOD Platforms |
| Australia
| 10
| Netflix; Amazon Prime Video; Disney+; HBO; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now
|
| Bangladesh
| 4
| Netflix; Amazon Prime Video; Disney+; Zee5
|
| Cambodia
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
|
| China
| 5
| Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili
|
| Hong Kong
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; MyTV Super; Viu
|
| India
| 9
| Netflix; Amazon Prime Video; Disney+ Hotstar; HBO; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now
|
| Indonesia
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Vidio; Viu
|
| Japan
| 11
| Netflix; Amazon Prime Video; Disney+; HBO; Parmount+; Apple TV+; Hulu; U-Next; Avex dtv; Telasa; Niconico
|
| Laos
| 5
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
|
| Malaysia
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu; Sooka
|
| Mongolia
| 4
| Netflix; Amazon Prime Video; Disney+; Apple TV+
|
| Myanmar
| 4
| Netflix; Amazon Prime Video; Disney+; Viu
|
| Nepal
| 3
| Netflix; Amazon Prime Video; Disney+
|
| New Zealand
| 8
| Netflix; Amazon Prime Video; Disney+; HBO; Paramount+; Apple TV+; Britbox; Neon
|
| Pakistan
| 6
| Netflix; Amazon Prime Video; Disney+; Iflix; StarzPlay; Zee5
|
| Philippines
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
|
| Singapore
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viu
|
| South Korea
| 11
| Netflix; Amazon Prime Video; Disney+; HBO; Paramount+; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve
|
| Sri Lanka
| 5
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Zee5
|
| Taiwan
| 7
| Netflix; Amazon Prime Video; Disney+; HBO; Apple TV+; Catchplay; CHT
|
| Thailand
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; WeTV;Iflix; Viu; True ID
|
| Vietnam
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
|
North America: 21 SVOD platforms across two countries
| Country | SVOD ops | SVOD Platforms |
| Canada | 8 | Netflix; Amazon Prime Video; CraveTV; Illico; Stack TV; Paramount+; Disney+; Apple TV+ |
| USA | 13 | Netflix; Amazon Prime Video; Hulu; HBO Max; Showtime; Paramount+; Starz; Sling TV; Hulu Live; YouTube TV; Disney+; Apple TV+; Peacock |
Latin America: 151 platforms across 19 countries:
| Country | Ops | SVOD Platforms |
| Argentina
| 9
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Flow fixed; HBO; Paramount+; Star+
|
| Bolivia
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Paramount+; Star+
|
| Brazil
| 9
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Paramount+; Star+
|
| Chile
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Colombia
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Costa Rica
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Dominican R
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Ecuador
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| El Salvador
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Guatemala
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Honduras
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Mexico
| 9
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO; Paramount+; Star+
|
| Nicaragua
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Panama
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Paraguay
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Peru
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
|
| Puerto Rico
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV; Paramount+; Hulu
|
| Uruguay
| 7
| Netflix; Amazon Prime Video; Disney+; Claro Video; HBO; Paramount+; Star+
|
| Venezuela
| 6
| Netflix; Amazon Prime Video; Apple TV+; HBO; Paramount+; Star+
|
Western Europe: 141 platforms across 18 countries
| Country | SVOD ops | SVOD Platforms |
| Austria
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
|
| Belgium
| 8
| Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus; HBO; Paramount+
|
| Denmark
| 10
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play; SkyShowtime; Discovery+
|
| Finland
| 9
| Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
|
| France
| 9
| Netflix; Amazon; Disney+; Apple TV+; OCS; Salto; MyCanal; HBO; Paramount+
|
| Germany
| 10
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Ticket; Joyn; Magenta TV App; Giga; RTL+; Paramount+
|
| Iceland
| 5
| Netflix; Amazon Prime Video; Disney+; HBO; Viaplay
|
| Ireland
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Paramount+
|
| Italy
| 8
| Netflix; Amazon; Disney+; Apple TV+; Sky Now; TIMVision; Mediaset Infinity; Paramount+
|
| Luxembourg
| 4
| Netflix; Amazon Prime Video; Disney+; Apple TV+;
|
| Malta
| 4
| Netflix; Amazon Prime Video; Disney+; Apple TV+;
|
| Netherlands
| 10
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; Ziggo Movies & Series; HBO; SkyShowtime
|
| Norway
| 10
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play; SkyShowtime; Discovery+
|
| Portugal
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play; SkyShowtime
|
| Spain
| 9
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; Sky Showtime
|
| Sweden
| 9
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; Discovery+; SkyShowtime
|
| Switzerland
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
|
| UK
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now TV; Britbox; ITVX; Paramount+
|
Eastern Europe: 144 platforms across 22 countries:
| Country | SVOD ops | SVOD Platforms |
| Albania
| 4
| Netflix; Amazon Prime Video; Disney+; SkyShowtime
|
| Belarus
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka
|
| Bosnia
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
|
| Bulgaria
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
|
| Croatia
| 6
| Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime
|
| Cyprus
| 4
| Netflix; Amazon Prime Video; Disney+; Apple TV+
|
| Czech Rep
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
|
| Estonia
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go3
|
| Greece
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
|
| Hungary
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
|
| Latvia
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go3
|
| Lithuania
| d7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Viaplay; HBO; Go3
|
| Macedonia
| 6
| Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime
|
| Moldova
| 5
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
|
| Montenegro
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
|
| Poland
| 11
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box; Player+; SkyShowtime; HBO; Canal Plus; CDA; Viaplay
|
| Romania
| 6
| Netflix; Amazon Prime Video; Disney+; Voyo; HBO; SkyShowtime
|
| Russia
| 8
| Ivi; Megogo; Okko; Amediateka; Premier; Wink; Kion; Kinopoisk
|
| Serbia
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
|
| Slovakia
| 7
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
|
| Slovenia
| 8
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO; SkyShowtime
|
| Ukraine
| 6
| Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; SkyShowtime
|
MENA: 124 platforms across 20 countries
| Country | SVOD ops | SVOD Platforms |
| Algeria
| 6
| Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
|
| Armenia
| 3
| Netflix; Amazon Prime Video; Apple TV+
|
| Azerbaijan
| 6
| Netflix; Amazon Prime Video; Apple TV+; Megogo; Ivi; Blu TV
|
| Bahrain
| 7
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
|
| Egypt
| 7
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
|
| Georgia
| 3
| Netflix; Amazon Prime Video; Megogo
|
| Israel
| 9
| Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Yes+; Cellcom TV; Partner; Sting TV
|
| Jordan
| 7
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
|
| Kazakhstan
| 5
| Netflix; Amazon Prime Video; Ivi; Megogo; Amediateka
|
| Kuwait
| 6
| Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
|
| Lebanon
| 7
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
|
| Morocco
| 6
| Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
|
| Oman
| 6
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
|
| Qatar
| 7
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN Disney+
|
| Saudi Arabia
| 8
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Jawwy; Disney+
|
| Syria
| 4
| Netflix; Amazon Prime Video; StarzPlay; Shahid VIP
|
| Tunisia
| 6
| Netflix; Amazon Prime Video; StarzPlay; Shahid VIP; OSN; Disney+
|
| Turkey
| 9
| Netflix; Amazon Prime Video; Disney+; HBO; Tivibu; Turkcell; beIN Connect; blu; Vodafone TV
|
| UAE
| 7
| Netflix; Amazon Prime Video; Apple TV+; StarzPlay; Shahid VIP; OSN; Disney+
|
| Uzbekistan
| 4
| Netflix; Amazon Prime Video; Ivi; Megogo
|
