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市場調查報告書
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1071233

東歐付費電視預報

Eastern Europe Pay TV Forecasts

出版日期: | 出版商: Digital TV Research | 英文 148 Pages | 商品交期: 最快1-2個工作天內

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  • 簡介
  • 目錄
簡介

從 2021 年到 2027 年,在該地區的 22 個國家中,東歐的付費電視用戶數量預計將從 2018 年的 8200 萬減少到 2027 年的 7400 萬。預計 18 個國家的付費電視用戶數量將下降。預計僅在 2022 年就將減少 400 萬,其中包括烏克蘭的 260 萬用戶。

預計到 2027 年,俄羅斯將佔該地區付費電視用戶的一半。然而,由於製裁導致經濟狀況惡化以及一些模擬有線電視家庭轉用 FTA DTT,預計俄羅斯將在 2021 年至 2027 年間失去 500 萬付費電視用戶。預計對俄羅斯的製裁將持續一段時間,西方公司不願重新進入俄羅斯市場。

本報告對東歐的付費電視進行了調查,並提供了 22 個國家 2010 年至 2027 年訂戶數量、收入、運營商等的詳細信息和預測。

目錄

該報告由 148 頁 PDF、PowerPoint 和 Excel 組成。

  • 洞察: 68頁PDF文檔-各國詳細分析
  • Outlook: 25 頁的 PowerPoint 文檔——圖表、圖表和項目符號預測
  • Excel Workbook: 涵蓋22個國家2010年至2027年每年的家庭滲透率、付費電視用戶、付費電視收入和主要運營商——按國家和平台匯總

來自 22 個國家和 85 家運營商的預測

運營商數 運營商
阿爾巴尼亞 3 Digitalb、Tring、Albtelecom
白俄羅斯 3 MTIS、Zala、A1
波斯尼亞 3 Telemach、M:Tel、Total TV
保加利亞 3 Bulsatcom、Vivacom、A1
克羅地亞 3 Max TV/T-HT、Evo、A1
塞浦路斯 3 Cytavision、Cablenet、Primetel
捷克 5 Vodafone、O2、Telly、Skylink、T-Mobile
愛沙尼亞 3 Elisa、Telia、Home 3
希臘 3 Nova、Cosmote、Vodafone
匈牙利 5 T-Home、Digi TV、Vodafone、MinDig、Direct One
拉脫維亞 3 Baltcom、Tet、Home 3
立陶宛 3 TEO、Cgates、Home 3
馬其頓 3 A1、Max TV、Total TV
摩爾多瓦 3 Sun、Moldtelecom、TV Box
黑山 3 Total TV、CT、Telemach
波蘭 8 UPC、Vectra、Inea、Toya、TP/Orange、Polsat、Canal Plus、Netia
羅馬尼亞 5 Digi TV、Vodafone、Telekom Romania、Orange TV、Focussat
俄羅斯 8 Akado、ER Telecom、MTS、Rostelecom、Beeline/Veon、NTV Plus、Tricolor、Orion
塞爾維亞 2 SBB、Telekom Srbija
斯洛伐克 4 UPC、Skylink、Slovak Telekom、Orange TV
斯洛維尼亞 5 Telemach、Neo TV、Total TV、T-2、A1
烏克蘭 4 Volia、Triolan、Kyivstar、Viasat
目錄

Eastern Europe to add nine million digital pay TV subs

Eastern European pay TV will fall from 82 million subscribers in the peak year of 2018 to 74 million in 2027. Peak year 2018 included 17 million analog cable subscribers, which will drop to zero by 2027. The number of digital pay TV subscribers will increase by 9 million over this period.

The number of pay TV subscribers will fall in 18 of the region's 22 countries between 2021 and 2027. The total will drop by 4 million in 2022 alone, mainly due to Ukraine losing all of its 2.6 million subscribers.

Simon Murray, Principal Analyst at Digital TV Research, said: "Russia will account for half of the region's pay TV subscribers in 2027. However, Russia will lose 5 million pay TV subscribers between 2021 and 2027 partly as sanctions worsen the economic situation and due to some analog cable homes converting to FTA DTT."

Sanctions on Russia are expected to continue for some time, with Western companies reluctant to re-enter the Russian market.

Russia is not as dependent on Western content as many other European countries. However, sanctions will result in economic hardship that will adversely affect Russian household spend. Pay TV subscriptions are cheap, so the sector will not be hit that hard.

Murray continued: "We assume that Russia will withdraw from Ukraine before end-2022. After the Russian withdrawal, we expect massive investment in Ukraine by Western companies/governments as well as most refugees returning home."

Table of Contents

Published in April 2022, this 148-page PDF, PowerPoint and excel report comes in three parts:

  • Insight: Detailed country-by-country analysis in a 68-page PDF document.
  • Outlook: Forecasts in a 25-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2027 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform;

Forecasts for the following 22 countries and 85 operators:

Country No of ops Operators
Albania 3 Digitalb; Tring; Albtelecom
Belarus 3 MTIS, Zala, A1
Bosnia 3 Telemach, M:Tel; Total TV
Bulgaria 3 Bulsatcom, Vivacom, A1
Croatia 3 Max TV/T-HT, Evo, A1
Cyprus 3 Cytavision; Cablenet; Primetel
Czech Rep 5 Vodafone, O2, Telly, Skylink; T-Mobile
Estonia 3 Elisa; Telia; Home 3
Greece 3 Nova, Cosmote; Vodafone
Hungary 5 T-Home, Digi TV, Vodafone, MinDig, Direct One
Latvia 3 Baltcom, Tet; Home 3
Lithuania 3 TEO, Cgates, Home 3
Macedonia 3 A1; Max TV; Total TV
Moldova 3 Sun; Moldtelecom; TV Box
Montenegro 3 Total TV; CT; Telemach
Poland 8 UPC, Vectra, Inea, Toya, TP/Orange, Polsat, Canal Plus, Netia
Romania 5 Digi TV, Vodafone, Telekom Romania, Orange TV, Focussat
Russia 8 Akado, ER Telecom, MTS, Rostelecom, Beeline/Veon, NTV Plus, Tricolor, Orion
Serbia 2 SBB, Telekom Srbija
Slovakia 4 UPC, Skylink, Slovak Telekom; Orange TV
Slovenia 5 Telemach, Neo TV, Total TV, T-2, A1
Ukraine 4 Volia; Triolan; Kyivstar; Viasat