 |
市場調查報告書
商品編碼
1452892
西歐地區OTT電視和視訊市場預測Western Europe OTT TV and Video Forecasts |
||||||
價格
簡介目錄
西歐 OTT 電視劇和電影市場的收入預計將從 2023 年的 310 億美元增長到 2029 年的 480 億美元。預計 2029 年英國的細分為 100 億美元，德國為 90 億美元，義大利為 50 億美元，法國為 70 億美元。
本報告考察了西歐的 OTT 電視和視訊市場，包括家庭滲透率、SVOD 用戶數量、OTT/AVOD/FAST 收入預測以及依平台和國家/地區進行的分析。
目錄
這份 152 頁的 PDF 和 Excel 報告於 2024 年 3 月發佈，包含電影和電視節目劇集。報告由兩部分組成。
- 見解：詳細的國家分析（88 頁/PDF 文件）
- Excel 工作簿： 2015 年至 2029 年 18 個國家的家庭滲透率、SVOD 訂戶、電影和電視劇的 OTT 收入、依平台劃分的 AVOD/FAST 收入、依國家和平台劃分的匯總表
18 個國家 134 個 SVOD 平台的預測：
| 國家 | 點播營運 | 點播平台 |
| 奧地利 | 8 | Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+ |
| 比利時 | 6 | Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus |
| 丹麥 | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| 芬蘭 | 9 | Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+ |
| 法國 | 7 | Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+ |
| 德國 | 十 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+ |
| 冰島 | 四 | Netflix; Amazon Prime Video; Disney+; Viaplay |
| 愛爾蘭 | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+ |
| 義大利 | 9 | Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+ |
| 盧森堡 | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+； |
| 馬爾他 | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+； |
| 荷蘭 | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay |
| 挪威 | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| 葡萄牙 | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime |
| 西班牙 | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime |
| 瑞典 | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime |
| 瑞士 | 7 | etflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+ |
| 英國 | 8 | Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+ |
Netflix,
針對 Disney+、Paramount+、HBO、YouTube、Facebook 以及以下 AVOD 平台（如果適用）的預測：
| 國家 | AVOD平台 |
| 奧地利 | Joyn; RTL; Samsung TV Plus; Pluto TV |
| 比利時 | RTL Play; VTM Go; Samsung TV Plus; Pluto TV |
| 丹麥 | TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV |
| 芬蘭 | MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV |
| 法國 | TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV |
| 德國 | RTL; Joyn; Samsung TV Plus; Pluto TV |
| 愛爾蘭 | RTE; TV3; Samsung TV Plus; Pluto TV |
| 義大利 | Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV |
| 荷蘭 | Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV |
| 挪威 | TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV |
| 葡萄牙 | SIC; RTP; TVI; Samsung TV Plus; Pluto TV |
| 西班牙 | MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV |
| 瑞典 | TV4; Viafree; Discovery Samsung TV Plus; Pluto TV |
| 瑞士 | Play Suisse; Samsung TV Plus; Pluto TV |
| 英國 | ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel |
簡介目錄
Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: "We expect that Netflix, Disney+, Max and Paramount+ together will generate AVOD revenues of $2.4 billion by 2029 - with a further $16.2 billion from SVOD."
Table of Contents
Published in March 2024, this 152-page PDF and excel report covers movies and TV episodes. The report comes in two parts:
- Insight: Detailed country-by-country analysis in a 88-page PDF document.
- Excel workbook covering each year from 2015 to 2029 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD and FAST revenues by major platform. As well as summary tables by country and by platform.
SVOD forecasts for the following 134 platforms across 18 countries:
| Country | SVOD ops | SVOD Platforms |
| Austria | 8 | Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+ |
| Belgium | 6 | Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus; |
| Denmark | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| Finland | 9 | Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+ |
| France | 7 | Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+ |
| Germany | 10 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+ |
| Iceland | 4 | Netflix; Amazon Prime Video; Disney+; Viaplay |
| Ireland | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+ |
| Italy | 9 | Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+ |
| Luxembourg | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+; |
| Malta | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+; |
| Netherlands | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay |
| Norway | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| Portugal | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime |
| Spain | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime |
| Sweden | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime |
| Switzerland | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+ |
| UK | 8 | Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+ |
AVOD forecasts for the following platforms across as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable:
| Country | AVOD Platforms |
| Austria | Joyn; RTL; Samsung TV Plus; Pluto TV |
| Belgium | RTL Play; VTM Go; Samsung TV Plus; Pluto TV |
| Denmark | TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV |
| Finland | MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV |
| France | TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV |
| Germany | RTL; Joyn; Samsung TV Plus; Pluto TV |
| Ireland | RTE; TV3; Samsung TV Plus; Pluto TV |
| Italy | Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV |
| Netherlands | Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV |
| Norway | TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV |
| Portugal | SIC; RTP; TVI; Samsung TV Plus; Pluto TV |
| Spain | MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV |
| Sweden | TV4; Viafree; Discovery Samsung TV Plus; Pluto TV |
| Switzerland | Play Suisse; Samsung TV Plus; Pluto TV |
| UK | ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel |
02-2729-4219
+886-2-2729-4219
