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市場調查報告書
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1063808

拉丁美洲 OTT 電視和視頻預測

Latin America OTT TV and Video Forecasts

出版日期: | 出版商: Digital TV Research | 英文 160 Pages | 商品交期: 最快1-2個工作天內

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  • 簡介
  • 目錄
簡介

到 2027 年,19 個拉丁美洲國家的 OTT 電視節目和電影銷售額預計將翻一番,達到 140 億美元。大多數國家的經濟狀況不佳,但處於增長趨勢。

到 2027 年底,美國七個平台(Netflix、Amazon Prime Video、Disney+、Star+、Paramount+、Apple TV+ 和 HBO Max)將在該地區擁有 1.45 億份付費 SVOD 合同。預計佔90%。

本報告調查了拉丁美洲的 OTT 電視和視頻,並按國家/地區提供了 19 個國家的市場分析和預測。

目錄

本報告於 2022 年 3 月發布,涵蓋 19 個國家/地區(160 頁 PDF、PowerPoint 和 Excel)。

  • 洞察: 第 68 頁的 PDF 中按國家/地區進行的詳細分析
  • 展望: 第 43 頁 19 個國家/地區的 PowerPoint 訂閱者預測和列表
  • 預測: 19 個國家/地區的家庭滲透率、SVOD 用戶、Excel 工作簿(按電影和電視劇的 OTT 收入(2010-2027 年)以及按國家和平台分類)匯總表

151個平台(19個國家)的SVOD預測

<表格單元格填充=“5”單元格間距=“0”邊框=“1”寬度=“99%”對齊=“中心”> 國家 SVOD操作 字體> SVOD平台 字體> 阿根廷 9 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、Flow固定的, HBO、派拉蒙+、明星+ пэжヤ 7 Netflix、Amazon Prime Video、Disney+、Apple TV+、HBO、派拉蒙+、星星+ йьЖю 9 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、Globo播放、HBO、派拉蒙+、明星+ Хэ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ ヵ①⑦жヤ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ ヵЗУэロ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ ЭтЯロ共和國 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ リヱヤЭю 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ リюДюдЭю 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ ヲヤЪсь 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ о⑦ЖшьЗ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ фワЁヵ 9 Netflix、Amazon Prime Video、Disney+、Apple TV+、йэу、Claro Video 、HBO、派拉蒙+、明星+ Яロьヲヤ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ еЮс 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ еьヲヤユ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ нюみ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、Claro Video、HBO 、派拉蒙+、明星+ кリюЬэヵ 8 Netflix、Amazon Prime Video、Disney+、Apple TV+、HBO、Sling TV 、派拉蒙+、Hulu ヨюヲヤユ 7 Netflix、Amazon Prime Video、Disney+、Claro Video、HBO、派拉蒙+、星星+ мбИリь 6 Netflix、Amazon Prime Video、Apple TV+、HBO、派拉蒙+、Star+

YouTubeシFacebookソAVOD予測(19ろ國)

AVODкьЧЬиルみу
ヤюК⑦Х⑦ 冥王星
йьЖю Globoplay、Pluto、Samsung TV Plus
фワЁヵ Televisa/Blim、Azteca/Claro、Pluto、Samsung TV Plus、Roku
目錄

Latin American OTT revenues to double to $14 billion

OTT TV episode and movie revenues for 19 Latin American countries will double to $14 billion in 2027. This growth comes despite the poor economic situations in most countries.

SVOD will contribute $9.7 billion by 2027. From the $7 billion additional OTT revenues between 2021 and 2027, SVOD will provide $4.5 billion and AVOD $2.0 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: "Latin America is usually the first stop in international expansion for the US-based SVOD platforms. How platforms adapt in the region acts as a template for further global expansion."

Seven US-based platforms [Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and HBO Max] will account for 90% of the region's 145 million paying SVOD subscriptions by end-2027.

Table of Contents

Published in March 2022, this 160-page PDF, PowerPoint and excel report covers 19 countries. The report comes in three parts:

  • Insights: Detailed country-by-country analysis in a 68-page PDF document.
  • Outlook: Subscriber forecasts and bullet points for 19 countries in a visually-appealing 43-page PowerPoint document;
  • Forecasts: Excel workbook covering each year from 2010 to 2027 for 19 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;

SVOD forecasts for the following 151 platforms across 19 countries:

Country SVOD ops SVOD Platforms
Argentina 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Flow fixed; HBO; Paramount+; Star+
Bolivia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Paramount+; Star+
Brazil 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Paramount+; Star+
Chile 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Colombia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Costa Rica 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Dominican R 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Ecuador 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
El Salvador 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Guatemala 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Honduras 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Mexico 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO; Paramount+; Star+
Nicaragua 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Panama 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Paraguay 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Peru 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Paramount+; Star+
Puerto Rico 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV; Paramount+; Hulu
Uruguay 7 Netflix; Amazon Prime Video; Disney+; Claro Video; HBO; Paramount+; Star+
Venezuela 6 Netflix; Amazon Prime Video; Apple TV+; HBO; Paramount+; Star+

AVOD forecasts for YouTube and Facebook across 19 countries and:

Country AVOD Platforms
Argentina Pluto
Brazil Globoplay; Pluto; Samsung TV Plus
Mexico Televisa/Blim; Azteca/Claro; Pluto; Samsung TV Plus; Roku