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市場調查報告書
商品編碼
1057194

北美付費電視預測

North America Pay TV Forecasts

出版日期: | 出版商: Digital TV Research | 英文 60 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

美國傳統付費電視的滲透率預計將從 2010 年的 91% 下降到 2021 年的 60%,並進一步下降到 2026 年的 50% 以下。到 2027 年,付費電視用戶預計將從 2010 年的峰值 1.05 億下降到 6000 萬。

本報告調查了北美付費電視的預測,並提供了針對特定國家/地區的見解和觀點的詳細分析。

目錄

60 頁的 PDF、PowerPoint 和 Excel 報告由以下三部分組成(2022 年 2 月發佈)

  • 洞察: 18 頁 PDF 文檔詳細的逐個國家分析
  • 展望: 加拿大和美國的預測,包含 7 頁的 PowerPoint 文檔,其中包含圖表、圖形和項目符號。
  • Excel表格傳播到加拿大和美國的家庭、付費電視訂戶、付費電視收入、按主要運營商(2010-2027 年)和按國家/平台匯總表

預測

國家 業者數量 平台預測
加拿大 8 Rogers、Videotron、Cogeco、Shaw Communications、Shaw Direct、Bell TV、Telus、Max TV
美國 8 Comcast、Charter、Cox、Altice、U-Verse、DirecTV、Fios TV、DISH Network
目錄

US pay TV penetration to slip below 50%

US traditional pay TV penetration will slip below 50% of TV households in 2026 - down from 91% in 2010 and down from 60% in 2021. Digital TV Research forecasts 60 million pay TV subscribers by 2027; down from 105 million in the peak year of 2010.

Simon Murray, Principal Analyst at Digital TV Research, said: "The US lost 6 million pay TV subscribers each year from 2019 to 2021. Losses will decrease from now on, but the 2027 total will be 12 million lower than 2021."

The number of households without a pay TV subscription will rocket from 11.34 million in 2010 to 72.86 million in 2027 due mainly to cord-cutting.

Pay TV revenues peaked in 2014, at $101 billion. A $48 billion decline is forecast between 2014 and 2027; halving the total to $53 billion.

Table of Contents

Published in February 2022, this 60-page PDF, PowerPoint and excel report comes in three parts:

  • Insight: Detailed country-by-country analysis in an 18-page PDF document.
  • Outlook: Forecasts for Canada and the US in a 7-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2027 for Canada and the US by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.

Forecasts for the following:

Country No of ops Platform forecasts
Canada 8 Rogers; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; Telus; Max TV
USA 8 Comcast; Charter; Cox; Altice; U-Verse; DirecTV; Fios TV; DISH Network